cft

10 Digital Marketing Strategies that you shouldn’t ignore in 2019

Marketing isn’t a bookish process or an SOP-driven approach. Marketing is all about being unique, getting recognised and being remembered.


user

Tealfeed Guest Blog

3 years ago | 4 min read

“Ignoring online marketing is like opening a business but not telling anyone.”

Marketing isn’t a bookish process or an SOP-driven approach. Marketing is all about being unique, getting recognised and being remembered. No, it’s nothing new. Marketing has been around the globe since eternity. During early human age, it was about establishing one’s own authoritative identity which others accept unanimously either by wit or power (brand marketing). 

Since the time the wheel was evolved, marketing has been on the roll. However, the past two decades have been phenomenal with promotional patterns turning on their heads. The last century witnessed the rise of the print media, and television by the end of it. With the onset of 2000, the internet revolution took the world by storm and digitisation became a top priority of every business. With its popularity came the need for Digital Marketing.

From my over a decade of experience as a digital marketing strategist, I feel that though the industry has evolved rapidly in recent times, the below 10 strategies continue to do wonders and can be termed as a bible for every marketer. Take a look. 

TOP 10 DIGITAL MARKETING STRATEGIES

1. SET A GOAL

When you don’t know where to reach, you’ll reach nowhere. Just like your life, you need to set a goal and plan your marketing strategy around your business as well. The ultimate goal of achieving sales can be trim down to small, short term goals such as creating brand awareness, increasing trustworthiness and so on and so forth.  

2. RESEARCH (YOUR MARKET, AUDIENCE AND COMPETITORS)

Research what? Your market and your target audience as to what your consumer is doing in the virtual world. What are his preferences and which is the platform where your customers are available?

Research your target audience/market on social media platforms. (Image Source: Search Engine Journal)
Research your target audience/market on social media platforms. (Image Source: Search Engine Journal)

A time well spent on research will eventually bring down your time, energy and cost in reaching out to your potential clients. The last thing to research is your key competitors. Not doing something new could be harmful but not knowing what your rivals are up to could be lethal or even fatal for your business. 

3. PLANNING TO ACHIEVE THE GOAL

Well planned is half done. No matter what your goal is, splitting it into shorter goals will help you achieve the same without any hue and cry. Identify the key areas which can be exploited to achieve the end goal. Take calculated steps, set certain key performance indicators which would help you in reaching your goal. 

4. ANALYSIS OF THE SOURCES (TEAM, TOOLS, INFRASTRUCTURE, BUDGET)

Knowing your strengths and limitations will always give you a holistic view of your capabilities. If you know about each team member’s ability, you can quickly respond to a prospect customer whether a particular project can be done or how soon it can be done. Taking a big project which is beyond your budget (as initially, you’ve to pump cash into it) could not only bring a bad image to your company but will also lead to the loss of the client forever. So knowing your budget limitations will help you avoid such mishaps. 

5. ACTION TIME

With everything in place, you are now ready to deploy your digital marketing promotions. You can go for some or all of the below techniques depending on the kind of audience you are catering to.

6. VIDEO MARKETING

With more and more users opting for video instead of written content, the significance of video marketing has increased manifold in the past few years.

Image Source: ProKatta
Image Source: ProKatta

The best thing about video marketing is it can keep the audience hooked to your channel; of course, the type of video content will ensure he watches the video completely. Thus, create informative, valuable and shareable content to drive your video marketing efforts. 

7. SOCIAL MEDIA MARKETING (PAID & ORGANIC)

Social media continues to get momentum with lakhs of users signing up daily. With everybody there, you want to be among them. Create social media pages and interesting posts to keep your followers engaged on social platforms. Running contests and other interactive posts will keep your followers glued to your social media page. You can go for paid campaigns as well to generate leads in a short span of time. 

8. GOOGLE ADS

If you think your product’s ticket size is more and investing in Google Ads will bring in more traffic and leads then it certainly is a potential option to go for. Though debatable, I feel that Google gives some leverage to your website’s SEO ranking when you opt for Google Ads.  

9. SEO / CONTENT MARKETING

SEO is a patience game. People who are looking for quick results will only burn hands at this. The search engine optimisation and content marketing are slow in churning results but the outcome is sure-footed and rewards you in the longer run. You need to brew interesting, in-depth content to witness the results of your content marketing efforts.

10. AFFILIATE MARKETING

In affiliate marketing, you pay a certain commission to your partner website or referral who generated the sale of your product.

(Image Source: Dazeinfo)
(Image Source: Dazeinfo)

A very powerful tactic, affiliate marketing can really trigger the sales if you have got the right marketers with you. They do the promotion from their end and you make money while they sell.

CONCLUSION

Apart from the above strategies, there are numbers of digital marketing strategies you can try. It depends on what type of business you are counter with. However, it is imperative to understand business type and then layout digital marketing strategies. However, above 10 digital marketing strategies, one should not avoid in 2019 irrespective what type of business you have. 

Upvote


user
Created by

Tealfeed Guest Blog


people
Post

Upvote

Downvote

Comment

Bookmark

Share


Related Articles