Within a week, we'll witness the hottest time to make software and retail purchases because of the heavy discounts offered across the board by brands. The period from Friday to Monday would be a major time to shop for consumers.
As a blogger, it would mean a great chance to capitalize on this and get some of those sweet affiliate commissions. Here are quick tips to make the most of Black Friday:
1. Create a deals page
Are you a part of some of those software company's affiliate programs that you use daily? Then I'm sure they might have sent you special offers (or they will soon). It's time to compile your favorite ones together on a deals page.
Either you can group them by industry, such as “best Black Friday web hosting deals.” Or you can even create a general page that can live on your website's menu.
2. Prominently place the offer links on your site
Compiled the best deals? Great, now either place them in your site's footer. Or in the top navigation of your website. Better yet, do both. This would ensure faster crawling by Google's search engine bots, let the page get some of the link juice from other pages of your site, and also better visibility from new readers that arrive on your site.
Some bloggers also tend to put the deals pages in a tab on their homepage. If you can easily manage the logistics here, then do the same. Else you can also consider using a global popup for your site (on WordPress there's a tool called Optinmonster you can use for the same). This can direct people to your deals page.
3. Send emails to your subscribers
Finally, you can also inform your loyal audience of the special offers and a few of your favorite deals. Remember to comply with the email marketing provider guidelines while doing this — many companies are against the use of affiliate links in messages you send. Oh, and if the deals page and sharing direct links to software sounds too promotional, then you can also share inspirational ideas in a blog post such as “console table decor ideas” and "small dining room ideas." Such articles are especially relevant in a situation where readers need to visualize the items before buying.
Once you compile such ideas, don't forget to put them in prominent places on your site as we discussed before.
And that's it. Small tweaks and making even a handful of sales on Black Friday could go a long way to building momentum for your site's growth. Let me know if you've any other Black Friday marketing ideas for bloggers in the comments below.