3 Things Marketers Should Learn From Elon Musk
His rise to social media fame is a marketing masterclass
Marty de Jonge
(The gathered lessons I’ve learned on my never-ending road of continuous improvement are too valuable not to share. Here my first one with deep gratitude towards Nick Chai. )
What comes to mind when his name appears? Tesla, SpaceX, or Twitter? With the recent crypto incident, it’s clear that no one should underestimate the power of Elon’s tweets. He could make any company go upside down with just a push of a button.
If you ever wondered what makes him special, you’re at the right place. He possesses something which not everyone has the privilege to experience as they wish — a life full of ups and downs.
When you have rich experiences in both your personal and professional lives, you have stories to tell. And storytelling is a powerful marketing tool. Elon’s stories are why his companies don’t need any advertising for their product launches.
He embraced his vulnerability
And people connect with him deeply. It’s what makes him special in the eyes of his followers.
While most high-profile celebrities try to control their public perception, Musk did the exact opposite. He embraced his vulnerability and that gained the people’s trust.
Before these amazing companies, Elon was a bookworm and a genius who was constantly bullied by others. If you ever read his biography, you would know that Elon’s childhood was tough.
He lived with his father after his parent’s divorce for a period of time before regretting his decision. He said it was the worst decision in his life.
Despite what he had gone through, he came out stronger. The lessons he learned along his journey made him the real-life Tony Stark he is today. He is a living example of a blessing in disguise amongst adversities.
**Tips for marketers: Being transparent gains the trust of your audience. Your business has its strengths and weaknesses. You should be absolutely transparent about it.
Credits to Evan Carmichael for this YouTube video.
He is a man of his words
In 2016, while stuck in traffic, Elon decided to build something that could skip traffic. He even tweeted about it. The Boring Company was then founded later that year.
The company works on digging tunnels around the city so the public won’t have to suffer heavy traffic (explaining it in layman’s terms but you get what I mean).
What started as a Tweet, ended up becoming a reality. His dedication proved to be worthy.
This is why people are loyal to Elon and his companies. They follow through the best they can no matter how impossible it seems. Nothing beats a man who is true to his words.
If you can take away one thing from Elon, take this — be a man of action and let your success speaks on your behalf. He has made countless bold claims and followed through with most of them.
And better yet, he does not actively “market” his product launches. He has gotten to the point where people do it for him.
**Tips for marketers: The best way to create a buzz for your product is to double down on customer experience. People notice goodwill and would not hesitate a second to share it with others.
He is a relentless workaholic
Did you know Elon sleeps at his office occasionally to speed things up? He said that in an interview which I don’t recall.
He is literally shouldering the burden of taking mankind to Mars in the near future. I think that is the boldest claim I’ve ever heard from him. However, I believe he can make his claim a reality.
Despite being a workaholic, he enjoys what he does and that’s what matters. People might label him as a workaholic freak.
Some loved it while others hated it. But you can’t deny the fact that he is dedicated to making our world a better place. Some of his products did in fact change lives. Imagine how Tesla’s EV helped people feel safe on the road with its self-driving technology.
Elon and his team still continue to impress the world by achieving impressive milestones one step at a time till this day. Changing the world into a better place comes with a price. And it’s a price they are willing to pay for the future of mankind.
**Tips for marketers: Never stop testing. It’s never wise to simply assume what you’re currently doing is working well just because the numbers tell you so. Going for the extra mile gives you a better ROI.
Elon Musk is a man of great example for everyone, not just marketers. His life story is an inspiration to many who dreamt of achieving great heights. With his dedication and work ethic, a brighter future awaits mankind.
Marty de Jonge
Agile program manager
As an agnostic change agent, I am constantly amazed at what happens in organizations and learn every day. Enthusiastic writer and always open for discussion.