30 hacks to grow traffic to your B2B startup
Below, I will share 30 hacks and ideas about getting traffic for a novice B2B startup that we are going to try .
A burning issue for B2B startups is creating and regularly attracting traffic to their websites. A site with zero traffic and zero DA does not bring leads or inspire confidence among other site owners, which means that they won’t be interested in contributing to your site in the form of guest publications or collaborations.
If you already have something to show the world, go to Product Hunt. The community will help you collect feedback on your product or even attract your first users. After the release or even without it, the question arises: what to do next?
Below, I will share 30 hacks and ideas about getting traffic for a novice B2B startup that we are going to try for InAppStory.
1. Go to G2 / Capterra
People regularly check websites with product reviews when they’re searching for solutions. Suddenly someone is looking for your product?
2.1 Go to alternative.me, Sitejabber, TrustPilot, BetaList, BetaPage or other aggregators
Your product is 90% likely to be similar to another one. Find those others and offer yourself as an alternative. You can also collect aggregator reviews, but they are not valued as much as G2 or Capterra.
2.2 Promote yourself on BetaList
As soon as your startup is published there, ask your friends or acquaintances to like it, so you will go to the top and collect more traffic to your site.
3. Go to relevant blogs/websites
At the start, lower your expectations and choose simpler sites. As soon as the traffic to your site and DA is above zero, then try choosing narrowly segmented sites.
4.1 Create accounts on Facebook, Twitter, and LinkedIn
They won’t increase your DA, but they’ll allow you to maintain regular traffic to your site and, with the right strategy, create a community around your product.
4.2 Share Videos On LinkedIn and many more
Our strategy was:
1. Make 2-to-3-minute videos.
2. Share from our founder's personal account.
3. Leave a link to the website towards the end.
5. Share your content on Quora and Reddit
Answer questions and share useful materials in relevant subreddits.
6. The “Upside Down” Guest Post
1. First, write a guest post just like you normally would.
2. Next, include “helpful resource” sections throughout your guest post.
3. Finally, include YOUR content as one of the “helpful resources”.
7. Overhaul & Upgrade Old Blog Posts
8. Use “Click to Tweet” Links
9. Optimize Your Content With LSI Keywords
10. Get More Traffic From Your Blog Posts With “Content Transformation”
Turn your blog article into a video and share on LinkedIn or, for example, share key takeaways on a Reddit post
11. Go On Podcasts
12. Promote Your Site With Blogger Outreach
13. The Content Relaunch Strategy
Regularly remind people about publications that have not lost their relevance.
14. Create Content That Appeals to Influencers
15. Try to get into someone else's email newsletter with a relevant audience of recipients
16. Publish Viral Content
17. Promote Blog Posts and Videos on Quuu
18. Republish Old Articles on LinkedIn
19. Use a “Question Analyzer” To Create Insanely Useful Content
20. Add Enticing Content To Social Media Posts
21. Improve Your Organic Click-Through Rate (SEO)
22. Publish More List Posts (like this!)
23. Steal Your Competitors’ Traffic Sources (use SemRush)
24. Drive Traffic To Your Website From Forums
25. Syndicate Your Content to Communities (Slack/Telegram)
26. Post On Social Media at Strategic Times
27. Find More Keywords With “Keywords Everywhere” and many more
28. Go to marketplaces
29. Create useful materials and distribute them wherever possible
Start a Pinterest profile and upload all the infographics from your blog there
30. Write for Medium, IndieHackers, HackerNoon
If you have any other ideas, don’t hesitate to share them in the comments!
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Check out the InAppStory blog.
Chief Marketing Officer at InAppStory (Stories as a Service)
Creative strategist in an agency in the past and CMO at InAppStory (B2B SaaS) now, I am into everything related to mobile app marketing and Stories format.