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30 hacks to grow traffic to your B2B startup

Below, I will share 30 hacks and ideas about getting traffic for a novice B2B startup that we are going to try .


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Natalie Karakina

a year ago | 2 min read

A burning issue for B2B startups is creating and regularly attracting traffic to their websites. A site with zero traffic and zero DA does not bring leads or inspire confidence among other site owners, which means that they won’t be interested in contributing to your site in the form of guest publications or collaborations.

If you already have something to show the world, go to Product Hunt. The community will help you collect feedback on your product or even attract your first users. After the release or even without it, the question arises: what to do next?

Below, I will share 30 hacks and ideas about getting traffic for a novice B2B startup that we are going to try for InAppStory.

1. Go to G2 / Capterra

People regularly check websites with product reviews when they’re searching for solutions. Suddenly someone is looking for your product?

2.1 Go to alternative.me, Sitejabber, TrustPilot, BetaList, BetaPage or other aggregators

Your product is 90% likely to be similar to another one. Find those others and offer yourself as an alternative. You can also collect aggregator reviews, but they are not valued as much as G2 or Capterra.

2.2 Promote yourself on BetaList

As soon as your startup is published there, ask your friends or acquaintances to like it, so you will go to the top and collect more traffic to your site.

3. Go to relevant blogs/websites

At the start, lower your expectations and choose simpler sites. As soon as the traffic to your site and DA is above zero, then try choosing narrowly segmented sites.

4.1 Create accounts on Facebook, Twitter, and LinkedIn

They won’t increase your DA, but they’ll allow you to maintain regular traffic to your site and, with the right strategy, create a community around your product.

4.2 Share Videos On LinkedIn and many more

Our strategy was:

1. Make 2-to-3-minute videos.

2. Share from our founder's personal account.

3. Leave a link to the website towards the end.

5. Share your content on Quora and Reddit

Answer questions and share useful materials in relevant subreddits.

6. The “Upside Down” Guest Post

How?

1. First, write a guest post just like you normally would.

2. Next, include “helpful resource” sections throughout your guest post.

3. Finally, include YOUR content as one of the “helpful resources”.

7. Overhaul & Upgrade Old Blog Posts

8. Use “Click to Tweet” Links

9. Optimize Your Content With LSI Keywords

10. Get More Traffic From Your Blog Posts With “Content Transformation”

Turn your blog article into a video and share on LinkedIn or, for example, share key takeaways on a Reddit post

11. Go On Podcasts

12. Promote Your Site With Blogger Outreach

13. The Content Relaunch Strategy

Regularly remind people about publications that have not lost their relevance.

14. Create Content That Appeals to Influencers

15. Try to get into someone else's email newsletter with a relevant audience of recipients

16. Publish Viral Content

17. Promote Blog Posts and Videos on Quuu

18. Republish Old Articles on LinkedIn

19. Use a “Question Analyzer” To Create Insanely Useful Content

20. Add Enticing Content To Social Media Posts

21. Improve Your Organic Click-Through Rate (SEO)

22. Publish More List Posts (like this!)

23. Steal Your Competitors’ Traffic Sources (use SemRush)

24. Drive Traffic To Your Website From Forums

25. Syndicate Your Content to Communities (Slack/Telegram)

26. Post On Social Media at Strategic Times

27. Find More Keywords With “Keywords Everywhere” and many more

28. Go to marketplaces

29. Create useful materials and distribute them wherever possible

Start a Pinterest profile and upload all the infographics from your blog there

30. Write for Medium, IndieHackers, HackerNoon

If you have any other ideas, don’t hesitate to share them in the comments!

Follow me on Twitter.

Check out the InAppStory blog.

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Created by

Natalie Karakina

Chief Marketing Officer at InAppStory (Stories as a Service)

Creative strategist in an agency in the past and CMO at InAppStory (B2B SaaS) now, I am into everything related to mobile app marketing and Stories format.


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