“The Moms Co. came about from a personal struggle to find natural, safe and effective products for my daughters. After speaking to over 200 moms, I realised they too were facing the same struggle. That’s when I decided to take matters in my own hands to create natural and safe solutions for problems which moms, babies and moms-to-be face”

Striking a balance between work and family life can be challenging as a woman entrepreneur, especially when there are young kids in the mix.

When I was starting out, I was faced with twin challenges - identifying good quality natural ingredients and manufacturers who could partner with us and at home, finding a support system to look after my young daughters. By working through these challenges, I was able to find solutions which helped me strike a balance between my work and personal life.

Have a routine

Both my venture and my daughters are young and require my undivided attention. It’s very easy to not find time for home when you are running a start-up and there is always so much to do and having routines helps for those times.

On a typical day, I get my daughters Myraah and Syna ready in the morning and drop them to their bus stop. We have a board with details of classes they need to go for and a list of “What to do if I am Bored activities” which keeps them productively occupied for the times when I am not around.

We always try and be back before they sleep. Reading bedtime stories is a daily routine they have grown up with and really enjoy and we ensure we are around at that time. We also have days allotted to our favourite activities such as dancing, playing board games, Movie time etc. to ensure we find time to spend with the girls.

Prioritise & Delegate

Through these years, I have learnt that it’s not possible to be able to do everything at the same time. As an entrepreneur, it is vital for me to define my priorities and surround myself with smart colleagues which can enable me to grow both personally and professionally.

Delegating work and asking for help allows me to use my time judiciously. I am lucky to have a strong support system at home and strong mentors at work which helps me constantly learn and juggle priorities.

Don’t let your gender hold you back

While it is easy for men to stand for themselves, women often hesitate from asserting themselves. As an entrepreneur, it is important to make your voice heard so that you can make the most of the opportunities that come your way. When in doubt, always remember why you started your journey and don’t let anyone pull you down.

It’s also important to take out time to look after oneself and not feel guilty about it. My journey as an entrepreneur has taught me that while it is important to give your best every day, it is also important to feel good every day.

Work-life integration

In today’s hyperconnected work, it is difficult to switch off from work. Entrepreneurship can be all-consuming and one must be available at all times.

As such, trying to strike a work-life balance may seem elusive, however, with discipline, delegation and dedication, one can carve out time for both work and life events.

When I take a holiday, I can’t be expected to switch off from work completely. Instead, I compartmentalize time in a manner that allows me to be with my family during the day and catch up on emails and pending work in the evening.

Website - https://themomsco.com/