5 reasons why you need a Mobile App for your business?

The world is going increasingly online especially accelerated by the coronavirus pandemic. As people fear stepping out, everything from groceries to shoes is being bought online. The spurt of digitization is leaving behind businesses that are still operating offline through regular brick-and-mortar stores. In the present times, having just a website is not enough. As people continue to shop using their mobiles, the need for a smart and robust mobile app increases.


Citytech Webmaster

a year ago | 2 min read

5 reasons why you need a Mobile App for your business?

The share of mCommerce in all e-commerce is expected to rise to 72.9% by 2021.

As consumer behavior continues to evolve through the times, it is essential for brands to reach where they are for maximum results.

So what are the top reasons for investing in a mobile app for your business?

  1. Increase customer engagement

The mobile app presents an excellent opportunity to keep your customers engaged at all times. An app offers a convenient way for your customers to browse their products, add them to the cart and finally make a purchase. It increases the reach of your brand manifold. The more often your customers interact and engage with your brand, the more inclined they will be to buy the products/ avail of your services.

2. Boost business growth

The mobile app adds a sales channel to further amplify your company’s growth and profits. Promotions, season discounts, and compelling (but not annoying!) push notifications can provide just the right incentive for your customer to purchase from your brand. Shopping today is about comfort and mobile apps offer comfort and convenience at the same time. People who may not have the time to visit your store can easily log in to the app and order their favorites. It is an excellent way to turn even passive users into active users of your brand, thereby boosting your store’s growth.

3. Build a stronger brand presence

A mobile app is an excellent medium for nurturing user relationships. It increases brand visibility and accessibility wherein users do not always have to remember your web address or refer to a search engine every time they need to access your store. With regular interaction with your brand, customers build trust and are more likely to become brand loyalists. Suggesting personalized options to shoppers based on their preferences, implementing e-mail marketing strategies for new sign-ups and existing users leveraging their information space, becomes highly convenient through a robust mobile app.

4. Build customer loyalty

In this highly competitive market, it becomes difficult to sustain customer loyalty. One slip and they are already off to your competitors. Improve the user experience of your app and provide a seamless experience for your end-users. Incentivize users by offering loyalty program benefits, sales, and other seasonal discounts, and provide exceptional customer service. In today’s age sustaining strong brand loyalty can be difficult but not impossible.

5. Customer service

Catering to your customers immediately and providing a quick solution to their issues increases customer loyalty and trust. If customer satisfaction improves, ultimately sales and growth skyrockets. One of the biggest strengths of the mobile app is that it can build the feedback and support loop into the app, providing customers with an instant, easy and responsive way of contacting and interacting with your brand. Smart and efficient customer service is one of the cornerstones of a great mobile app that enriches the user experience and increases brand loyalty.

The world has already gone mobile, and now there is no turning back. Brands that continue to ignore the importance of a mobile app will be left behind by competitors sooner than later.

To develop a mobile app on iOS or Android,


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Citytech Webmaster

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