Even though we are living in a digitized world, press releases continue to be one of the most viable public relations (PR) tools. In these modern times, when most things are taking place online, press releases have become a new way of promoting businesses.

So if you are someone who is not focusing much on press releases, then this can be a huge mistake! In this article let’s find out 5 reasons why you should not ignore press releases.

The Goal of a Press release for Brands:

A press release is written with the intention to promote something specific. A press release is a document that sticks to a strict format and serves three promotional purposes:

• Let the media know about an event hoping they will spread the word.
• Share something about your business so that a reporter may see a story in the details and write an actual news article about the same.
• Promote your business on the internet via blogs, websites, or social media.

But why exactly should you focus more on press releases? Let’s have a look!

1. Immediate Exposure to an Established Audience

Press releases are one of the most effective ways to gain initial traction for a website so that people can know what exactly you offer.

Writing about a brand with a good audience base gives you access to their niche audience, which can be utilized very well to gain some brand authority.

The best part is if you are extremely new in the market and don’t have an audience yet, then covering press releases can help you establish one! SEO can be one of the most beneficial marketing channels for your business.

2. The Way of News Consumption Has Changed!

No one likes to lag behind. As soon as something becomes news, everyone wants to know the latest information about it. This high pace of life has completely changed the way people consume news.

From watching news with family at home to reading quick snippets on the phone, the way people consume news and information has completely changed.

89% of the American audience has consumed some part of their local news online. People now prefer reading quick news on their mobile devices than watching the same on their television.

Press releases cover news which usually involves some important announcements or launches of some new products or any other information that the company wishes to share.

And writing about it can help you get a lot of traction on the internet. If you are not focusing on press releases, you are leaving a lot of traffic on the table!

3. Build Better Connections With Journalists!

Building better connections is one of the most important parts of rising up in your career. Everyone likes getting connected to new people and reaching new heights in their careers.

Journalists are looking for good storytellers to tell their stories on the internet. Constantly covering their story on your blog can help you build tremendous relationships with some top journalists in the industry.

A good cover of a press release can bring lots of eyeballs from the media outlets and can create a win-win situation for both the PR Company as well as your blog.

This can help you get connected to some top influencers in your industry who want to cover interesting stuff to stay relevant and competitive in their niche.

4. Major SEO Benefits:

Press releases are one of the most effective ways to boost the SEO profile of your website. Whenever you receive a press release request from a company, they usually link back to your website or product page which creates powerful backlinks for your site.

This will gradually help you get better at SEO and get your content ranked on the first page of Google. 80 million people worldwide go online every single day in search of unique and valuable content. This can be a huge audience to share your stories with.

5. Social Sharing Potential

People love sharing stuff that they relate to. Entertainment and super valuable are some content pieces that are shared the most among the people.

Press releases usually cover the favorite personalities and products of the audience. If the audience finds the cover entertaining and valuable, they may share your content.

This can help you generate lots of unexpected traffic and will boost your website’s growth. Social media sharing can make your content go viral, which is one of the best ways to attain super growth for your website.

Writing viral content is an art! Yet if you take the press release writing in a planned manner, you can be the owner of the next viral content!

And the final decision!

Ignoring press releases can be a huge mistake. Before concluding, let’s do a quick recap of what we learned in the article.

• Writing on press releases gives you immediate exposure to an established audience which you should not ignore at any costs.
• The way of news consumption has changed and people now prefer to consume news on their mobile devices.
• Writing press releases helps you get connected to some top journalists of the industry and creates a win-win situation for both parties.
• Writing press releases has some major SEO benefits that can skyrocket your website growth.
• Press covers have great social sharing potential. If the audience finds the content entertaining or valuable, they would not mind sharing it with their friends and family members.