6 Tips On Typography in Good Web Design

Typography is significant. Wrong font choices can divert readers' attention away from the text. It is critical to creating intelligible, understandable, and legible typography.


Imia Hazel

2 years ago | 5 min read

Web design is critical for ensuring a positive user experience on a website, and each component may have a significant influence on the accessibility of your site. There are many fundamental principles that are absolute necessary for effective web design.

Typography is one of these factors; it is sometimes ignored but is an essential part of the design and is something your web design business should not miss. Consider the numerous ways typography is used on the web, from huge headlines and substantial blocks of text to smaller-sized text in primary material, and you'll quickly discover that it's not just a critical component of online design but also a pure blend of art and science.

We've gone a long way since the internet's inception, yet typography is as vital today as it was then.

Consider the Following When Creating Web Typography

There are several distinctions in how type is handled in print and on the web. Contrast, color, legibility, and size are all factors to consider when designing text on the web.

Colors on a computer monitor are generated by light, so it becomes increasingly necessary to consider contrast while seeing and reading text with low contrast. Because black writing on the white background gives the maximum contrast, it is the simplest to read. Color theory and color selection are critical components of online typography.

Sans serif fonts are easier to read online in body content because serifs make it more difficult for the eye to follow, but serifs make it easier for the eye to follow the printed text.

Sans serif fonts may still function well in body text on the web, but at a larger size, including more leading—the amount of extra vertical space between lines of type. Serifs perform well in headlines and headers because they add an extra dimension to a headline and are simple to read when working with smaller amounts of text.

When selecting font styles, it is critical to consider their size. Writing that is too small is difficult to read, yet too large text consumes excessive space. Choose a font size that complements your design and seems to be easy to read.

1. Limit the Number of Fonts

Use no more than two distinct typefaces across your website's content to preserve visual coherence. Numerous websites function very well with a single typeface, even more so when multiple fonts are used for varying reasons (like headings, body, button text, etc.).

Using more than three distinct typefaces creates an unorganized and unprofessional appearance on a website. Bear in mind that using too many font sizes and styles like inline fonts concurrently may likewise devastate any arrangement. In general, please keep the number of various font families to a minimum (two is adequate, one is frequently plenty) and use them consistently throughout the website. If you must use an over one typeface, verify that the font families are compatible with the character width.

2. Readability and Leading

People frequently make the distinction between legibility and readability. Legibility refers to the degree to which each letterform within a font is recognized. However, readability refers to how easy a font is to read (particularly in huge blocks of text) but is determined by various variables.

Legibility has a direct impact on a typeface's readability. However, considerations such as typeface size, contrast with the backdrop, font-weight, and other visual elements all have a role. A typeface that is perfectly legible at one height may become difficult to read in another. This is why, before selecting a typeface, it is critical to understand where your typographic content will be employed in your final design. This article will help you to choose best google web fonts for your project.

In typography, the space between 2 lines is referred to as leading (or line-height). By raising the leading, you provide vertical white space among lines of text, enhancing readability. As a general guideline, leading should be around 30% larger than the letter height for optimal reading.

Effective use of white space between paragraphs enhanced understanding by up to 20%. Proper whitespace allows readers to comfortably follow individual lines of text and return to the next line following a line break. Vertical space is often allocated by accessibility frameworks based just on the font size of the corresponding text.

3. Limit Text Line Length

Humans are selective readers; we like text lines with a length of between 40 to 80 characters. Anything less compels our eyes to shift often to the following line, which is distracting. On the other hand, long lines will tyre readers, create pain, and make it more challenging to locate the beginning of a new line when the eye swings away from the left side of a text block.

These settings provide you some flexibility in terms of page layouts or mobile-responsive designs. However, if possible, strive for a line length of 60-70 characters. Your eyes will be grateful.

4. Alignment and Proximity

Alignment results in a more defined ordered design. Aligning components enables them to form a visual link. It streamlines the design and avoids the haphazard, chaotic appearance that occurs when objects are haphazardly arranged.

Aligning items that are not next to one another helps create an unseen link between them. Alignment is a fundamental and critical design element. It enables us to establish order and organization amongst components.

Alignment is the act of integrating and combining text, graphics, css tabs, and pictures to guarantee that each piece has an equal amount of space, size, and distance. Many UI designers use margins to guarantee that their logo, header, or text body align properly. When harmonizing your user interface, it's a good idea to keep industry norms in mind. For example, aligning the text to the right will appear illogical to viewers who read left to right.

Proximity aids in the formation of an organization. By grouping comparable components or placing them close together, you may establish a link between them. Additionally, it serves as a focal point, indicating where they should begin and end their reading to the reader.

Proximity does not need that item to be positioned next to one another; it only implies that they'll be visually linked in some way. This may be accomplished by using point size, typeface, and color, among other things.

5. Use Standard Fonts

Font embedding providers (such as Google Web Fonts or Typekit) offer many unique fonts that may add something new, fresh, and surprising to your projects. Thus, what could go wrong? Indeed, this method has a significant flaw—interesting typefaces might divert users' attention from reading. Users might spend their time contemplating the typefaces employed by designers rather than reading the content.

If your website does have a compelling reason to use a custom typeface, such as branding, css timelines or creating an immersive experience, it is typically better to stay with standard fonts. Remember that effective typography directs the reader's attention to the text, not to the font.

6. Avoid All Caps

All capitals text — that is, text with all the letters capitalized — is acceptable in settings that do not need reading (such as acronyms or logos), but don't compel your users to read all caps text when your message requires reading.


Typography is significant. Wrong font choices can divert readers' attention away from the text. It is critical to creating intelligible, understandable, and legible typography. Typography should always be considerate of the content and never add to the user's cognitive load.

Selecting the appropriate typeface for your online projects requires exploration and experimenting with many alternatives until you discover one that works. Typography has a significant influence on how visitors view a website. While the proper typography contributes to a pleasurable experience, the type that is difficult to read or does not fit the tone of a site may have a detrimental effect on the user experience. It's worthwhile to invest the time and effort needed to discover the ideal match.

Images Credit: Unsplash


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Imia Hazel

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