6 Web Design Elements That Ensure Success of Your Project

For any business, web design elements can make or break their success in today’s competitive marketplace. Why? You wouldn’t want to waste your time on sites that are difficult to navigate. With the internet being a 24/7 marketing machine, you want a site that works effectively.


Varun Bhagat

2 years ago | 2 min read

A website should never be an afterthought—and it shouldn’t be created haphazardly, either. Whether you need a completely new site or are making small updates to your existing site, you should make sure your website will serve its purpose and reflect the image you want to project to visitors. It should also be easy to update and maintain so that you can always keep your site current and attract visitors effectively without having to worry about hiring someone else to do it for you. Web design elements.

1) Color

The way colors are used in a design is as important as they are in real life. The same applies to your website design. Using colors that do not match your brand and have no relation to what you are offering can be confusing for visitors, drive them away from your website, and ultimately affect your search engine ranking negatively. Make sure that you choose color schemes that support what you want people to feel when they see and visit your site.

2) Typography

Typography makes or breaks a websites design India. Poorly chosen fonts and font sizes, misaligned text, inconsistent spacing, and color combinations can completely throw off a design and turn visitors away. It’s important to pay attention to typography in every aspect of your site because it contributes immensely to how visitors perceive your business—and it can be difficult (if not impossible) to fix problems with typography later on down the line.

3) Images

Images are crucial. They help break up the text, breathe life into a page, and make your site more visually appealing. In other words, they’re worth their weight in gold. But there’s more to choosing images than meets the eye; if you choose them poorly, it can hurt your SEO ranking or even deter potential customers from staying on your site for very long. So how do you choose good images? Follow these tips

4) Video

This study shows that 77% of businesses are using video in their websites. If you want to stay ahead of your competition, it’s essential that you include a video on your website. Why? Consumers actually 64% more likely to buy from a business they view as an industry leader, and 84% say that products are more appealing when demonstrated through video.

5) Interaction

The interface between users and your website must be as seamless as possible. The best UX/UI designers create interfaces that help visitors get what they want without much effort. They never assume their audience knows what to do; they provide clear instructions, buttons, and link placement, and other cues to help guide visitors through a process. This approach results in happier customers and more conversions.

6) Composition

Composition refers to how your design looks when all its parts are put together. When planning for composition, you must consider how colors, shapes, and images fit together. Balance is key to composition; it makes a design look attractive and professional.


If you want to design a successful website, be sure to take into account all 6 elements we’ve discussed. This way, you can keep users engaged and coming back for more.


Created by

Varun Bhagat







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