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7 Benefits of Magento PWA for eCommerce Store

Developing a PWA for your online business is most likely the best decision you will ever make. It will help you bring profitability to your business without making a hole in your pocket. Surely, the advantages of PWA are bountiful because even big brands like Alibaba, Twitter, and Starbucks are using PWAs. If you are also impressed with the many benefits that PWAs provide, start looking for experienced Magento PWA developers and kickstart your project.


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Jess Mann

2 years ago | 5 min read

With 48.16% of the world's population owning a smartphone, it is crucial for online retailers to have a presence on mobile. But, developing a native mobile application using native technologies like Java, iOS, or Swift is time-consuming as well as expensive. 

However, it is not impossible for retailers to reach and serve this huge mobile audience. Apart from native technologies, there are solutions like Progressive web apps that allow eCommerce businesses to develop a presence on mobile and avail many benefits. 

Magento PWAs are most popular because they are easy to develop, robust, and provide a seamless customer experience — all at a low development cost. So, there is no reason why businesses should restrict the development of Magento PWA to increase their conversions and ultimately sales. In this article, we will explain everything related to Magento PWAs and why it is a good idea to develop one for an eCommerce business. 

So, let’s get started.

What is Magento Progressive Web App?

A PWA is a Javascript application that operates using the mobile web browser. These apps provide the look and feel of a native app but users don't even need to install a PWA for accessing its functionality. 

According to a report by Gartner, PWAs are expected to replace 50% of mobile apps by 2021. Several tech giants like Forbes, Starbucks, Twitter, and Alibaba are already utilizing the capabilities of PWA to improve marketing KPIs.

The advanced JS features used in developing PWAs provide amazing app performance, improved user experience, and increased user engagement. These apps use APIs to connect with the backend, which is built of admin panel, database, FTP, and Cpanel.

On the other hand, the decoupled frontend consists of everything that a user interacts with. In 2018, Magento released PWA Studio, using which eCommerce businesses can build a mobile presence without breaking the bank. Magento PWA Studio is a set of tools and technologies for PWA Development and maintenance. 

Let's shed some light on the benefits that businesses get as a result of developing a Magento PWA.

Why Develop a Magento PWA for Your eCommerce Business?

Using Magento PWA Studio, businesses can get benefits like increased conversions, improved CX, and an extending presence across multiple platforms and devices. 

  1. Native App-like Look and Feel

Imagine getting a native app-like user interface for almost half the cost of building a native mobile application — that's one of the most exciting benefits of Magento PWA. This feature alone has increased the interest of many eCommerce businesses in PWAs as it helps them provide an interactive UX across mobile and desktop devices, which is not possible with any other platform.

Even more, a Magento PWA app can easily beat the speed of a native mobile application which is again a hard to ignore business benefit for many retailers. 

2. Offline Availability

Another benefit of Magento PWAs is the ability to work in offline mode. To run an eCommerce business successfully, your platform must remain accessible to users 24/7 and in all conditions.

Magento PWAs are accessible even without an internet connection and let users access the information they viewed online in the offline mode. These apps have built-in cache systems that make it possible to retrieve the information a user viewed in the offline mode. Thus, if your target audience is in a country where the network connection is poor or not very fast, developing a Magento PWA is an ideal solution for you.

3. Push Notifications

One of the biggest fears of every retailer is poor user engagement which often leads to low conversions and sales. Using Push notifications is an effective way of increasing the app engagement rate and reducing the churn rate of a business platform.

While an eCommerce website can't use this feature effectively, a PWA makes push notifications accessible to all. You can use this feature as a sales generation machine because it will help you engage your customers by using various marketing tactics like sending discount offers, special deals, or simply reminding them about the items in their cart.


4. High-Performing 

If there is something that affects your website visitors the most, it is neither content nor design, but page load speed. Even a clean user flow and navigation amount to nothing if you can't provide your visitors the speed they need. Also, on mobile, around 53% of users leave a page right away if it takes longer than 3 seconds to load. PWA adopters usually experience up to a 300% improvement in loading times. For websites that are already optimized for speed, this can lead to loading speed almost like native mobile apps. 

5. App Store Readiness

For increased visibility, it is valuable to have your app listed on App Stores. But, you can not list an eCommerce website on app stores and that's why it is beneficial for online retailers to develop a PWA. In fact, it is one of the reasons why businesses develop native or cross-platform mobile applications. PWAs can also fulfill that need.


You can easily convert a PWA into an app to target mobile users for increased visibility. Thus, you can deploy a PWA to Google and Apple app store without any hassles of developing an expensive native app.


6. Safe and Secure

While using a Magento PWA, you don't have to compromise with anything. It is a cheaper option to get more visibility but it doesn't force you to cut corners on security.

In fact, if you compare a PWA with a native app in terms of security, it will not lag behind in any way. While a PWA is interactive like an app, it is a website having its own URL. Thus, it can use HTTPS and that helps secure it from every kind of security threat.

7. An Economical Option for Your Business

If you are thinking that you will get all the above-mentioned benefits at a heavy price, you are wrong. Developing a Magento PWA is an economical option and you save a lot of money if you decide to go online with a PWA developed in Magento. PWAs cost only a fraction, perform like native apps, and help you increase your sales and revenue by up to 60%.

The Crux

Developing a PWA for your online business is most likely the best decision you will ever make. It will help you bring profitability to your business without making a hole in your pocket. Surely, the advantages of PWA are bountiful because even big brands like Alibaba, Twitter, and Starbucks are using PWAs. If you are also impressed with the many benefits that PWAs provide, start looking for experienced Magento PWA developers and kickstart your project.




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Jess Mann

Enabling Remote Teams | Merchants with Digital Commerce | Full Stack Web Development


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