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8 Career Paths in the Digital Marketing Industry

No. 4 is for all you data enthusiasts


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Nitya Pandit

3 years ago | 2 min read

No. 4 is for all you data enthusiasts

Campaign Creators on Unsplash
Campaign Creators on Unsplash

Are you in school or college or are you a traditional marketer wanting to transition to a digital role? If you answered yes, then this post is for you. You‘ll gain clarity about the different paths you can pursue professionally.

  1. Product Marketing: If you’re looking for the ultimate cross-functional marketing role, then this one is for you. It’s the perfect amalgamation of product, sales, and marketing responsibilities – this includes creating the messaging, positioning, and ensuring the smooth and efficient functioning of the sales & marketing teams.
  2. Content Marketing: This is one with the more popular roles. The job responsibilities usually span across creating and sharing content, which could be in the form of email campaigns/newsletters, product descriptions, and the most common – blog posts. Good writing skill for this one is a must.
  3. Social media marketing (SMM): Like content marketing, SMM requires heavy engagement with the brand’s target audience (existing and potential) through different social media platforms. Brands in different industries have different SMM approaches – for beauty brands, Instagram and Pinterest would be appropriate platforms but for a tech brand blog posts would be the way to go.
  4. Marketing Analytics: In a nutshell, it’s all about gaining key insights about a company’s marketing performance from piles of data and using these insights to develop strong future strategies. This role would be perfect for you if you love data and have technical expertise in statistical analysis software (for example SPSS) and/or familiarity with SQL.
  5. Web Development: Web developers (not the same as designers, see below) are of 3 types: Front end, back end, and full-stack. Front end developers tailor parts of the website that the consumer actually sees and engages with, while back-end developers are programmers who work on the back-end elements, like writing the web service, creating Application Program Interface (API) that the front-end developers use. Full-stack developers work closely with both front and back-end elements of web development.
  6. E-commerce: In layman's terms, e-commerce is viewed as online shopping. So, e-commerce specialists/managers usually work on different features of their company’s website to maximize sales conversions.
  7. SEO: A brand uses Search Engine Optimization to increase its brand awareness and organic traffic to its website by maximizing its search engine ranking. An SEO specialist/manager, among many other things, ensures that the content created is SEO-friendly, conducts keyword research, and analyzes websites that perform well.
  8. Design: This job bucket includes everything from graphic design, web design to user interface (UI) design and user experience (UX) design. People working in this field usually work towards improving consumer engagement with websites.

The pandemic has made it sufficiently clear that brands of all sizes need to build and boost their digital presence in order to meet their business goals. Consequently, the digital marketing industry is in high demand. This is the perfect time to pick a niche and build niche-specific skills.


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