Whether you are a startup company or an established business, the key to success is to find new customers and keep existing ones. This can be challenging since you have to compete with other businesses offering similar products or services.

To stand out from competitors, it's important to invest in digital marketing strategies that will promote your brand effectively.

Here are 10 essential digital marketing tips to boost your business:

1. Have a clear objective for your online marketing efforts

Before spending money on any marketing effort, you need to consider what you want to achieve by adopting this strategy. For example, if you are launching a new product or service, then your goal will be to increase brand awareness. On the other hand, if you are running a sale or offering discounts on your products or services, then the goal is to generate leads that will eventually turn into paying customers.

After setting your objective, it's time to evaluate the digital marketing agency that best suits your business needs. For example, if you want more sales conversions then you will need to rely on tactics like PPC and email marketing. On the other hand, if you want people to sign up for your newsletter then the organic search is the best strategy you can adopt.

2. Come up with a comprehensive digital marketing plan

After setting clear advertising objectives, the next step is to create a detailed marketing plan that outlines the best ways to achieve your goals. To create a plan, you need to answer questions like: What types of digital marketing strategies will my business adopt? How and when will I use these strategies in my broader marketing efforts? How much am I willing to spend on each campaign? Who is responsible for executing each strategy?

To make a digital marketing plan, start by writing a brief introduction to your business and providing information about the products or services you offer. State clearly how your product or service is different from those of competitors. List all main competitors along with their strengths and weaknesses.

Next, determine which type of digital marketing campaign you will use as part of your overall marketing efforts. You can choose from a variety of digital marketing strategies, but pay close attention to organic search, email marketing, and social media channels like Facebook and Instagram.

Finally, develop an action plan detailing the exact steps you need to take to launch your campaigns. For example, if you are interested in leveraging SEO for your business website, start by hiring a good web designer to create or redesign your site, install an SEO plugin and make sure that everything from the website's design to content is optimized for search engines.

3. Drive traffic organically through SEO strategies

One of the most effective ways to generate more traffic for your website is by focusing on organic search strategies. Instead of relying on paid ads, SEO focuses on optimizing your site so that it ranks higher in search results.

SEO is a long-term advertising strategy with a high ROI. To see success with SEO, you need to do some research and determine the best keywords for your business. Targeting the right keywords will help you attract more visitors to your website, which will gradually increase your brand awareness and revenue.

4. Get more out of PPC campaigns

PPC uses specific keywords to target prospective customers who are actively searching for a product or service on the internet. The best part about this marketing strategy is that you only pay when someone clicks your ad (or when it gets displayed on their screen, depending on the type of ad).

The PPC model is based on a system where advertisers bid against each other. The highest bidder gets his ad displayed for a particular search term. In other words, PPC has an element of competition that makes it suitable for both small and large businesses. It's also very effective for promoting discounts and generating leads.

5. Create an email marketing strategy to build loyalty with your customers

Email marketing is another great digital marketing technique you can use to increase sales conversions. All major shopping cart service providers like Shopify, BigCommerce, and WordPress allow you to design custom emails that will be sent automatically each time a customer subscribes to your newsletter.

The best part about an email marketing strategy is that you can directly communicate with customers without disclosing their email addresses. Emails are also a great way to remind shoppers about sales, discounts, and coupons.

6. Find success on social media channels

When it comes to digital marketing, social media channels have become very important. You can use social media to distribute content related to your business and you can also engage with potential customers by interacting with them on these channels.

Social media platforms like LinkedIn, Google+, and Twitter offer many opportunities for marketers because they provide a two-way communication channel between businesses and their audience. In fact, the latest research from [HubSpot](http://www.hubspot.com/marketing-statistics) shows that social media channels have a significant impact on organic search results, which means you should leverage them to get more traffic to your website.

7. Leverage paid ads from Facebook and Google AdWords

Paid ads can be one of the best ways to secure a place in the limelight on social media channels. Facebook and Google AdWords are two of the biggest platforms you can use for paid advertising, but keep in mind that these platforms charge higher fees than other tools like LinkedIn and Twitter.

One great thing about paid ads is they allow you to track conversions so you can effectively measure the ROI on your digital marketing campaigns. Paid ads are also a great way to generate leads, increase brand awareness and get more traffic to your website.

8. Convert mobile shoppers by optimizing for mobile devices

Today, smartphones have become one of the most effective mediums for getting people online. A recent study by [Comscore](http://www.comscore.com/Insights/Market-Rankings/ComScore-Releases-May-2014-U.S.-Search-Engine-Rankings) shows that 20 percent of all global web traffic comes from mobile devices.

The best part about this statistic is that it shows the great potential for digital marketers to target mobile shoppers. If you haven't started optimizing your website for mobile users, it's time to do so right away. You can do so by making sure that your site loads quickly on all types of smartphones and tablets.

Mobile compatibility also means offering customers the option of placing orders through their smartphones so they won't have to use their desktops to place orders.

Digital marketing techniques are an essential ingredient for success in the eCommerce industry. Investing your time and money in these strategies will help you attract qualified leads, convert them into sales and improve your company's bottom line. Integrating digital marketing with the rest of your online business operations can also help you stay ahead of the competition.

Are there any digital marketing techniques that you are using in your eCommerce business? Please share them with us by leaving a comment below. Thank you so much for reading!