8 Ideas for your Social Media Strategy

Maintaining multiple social media accounts is not easy. As you increase the pressure to come up with new ideas for social media content every day, the task can seem impossible. But sometimes all you need is a little inspiration and tips to turn your social media pages from "meh" to "mustfollow".


Rajat Thakur

2 years ago | 4 min read

Maintaining multiple social media accounts is not easy. As you increase the pressure to come up with new ideas for social media content every day, the task can seem impossible. But sometimes all you need is a little inspiration and tips to turn your social media pages from "meh" to "mustfollow".

1. Repurpose audio content

Audio messages, sometimes called audiograms, only use the audio portion of a recording. Some audio messages use the standard visual sound wave with audio, while others match audio to text.

We recommend that you add text as this makes your audio content accessible to the hearing impaired. It also makes the content more appealing to the kind of people who would rather throw their phone in the ocean than take it out of silent mode.

Audio posts are great for sharing clips from podcast episodes, interview snippets, or reused audio from video content. You can create audio posts with video tools or use specific programs for audio.

2. Create videos

According to Wyzowl's 2021 State of Video Marketing report, "85% of people would like to see more branded videos in 2021." The same report also shows that social media users are twice as likely to share videos as any other type of social media content.

All major social networks allow you to share video content through direct video posts and/or platform-specific video options like IGTV and Reels on Instagram.

You don't have to be an expert videographer to create social media videos. In fact, "high production quality" isn't even in the top 5 reasons viewers choose to watch videos. People are more interested in videos than in their interests and passions or teaching them something new.

3. Feature user-generated content

Incorporating User Generated Content (UGC) - that is, content produced by fans and customers - into your social media marketing strategy is a great way to build community. Plus, UGC Sharing helps you build brand awareness without turning your social media page into an awesome sales campaign.

Encourage your customers to create content by asking them to tag you in photos or use a branded hashtag. For example, we include "#BufferLove" in our Instagram bio so people know how to add this hashtag to posts about our brand. This way we can quickly visualize a ton of UGCs and then narrow down what we would like to include in our accounts.

Photos and videos of customers using your products and services are great social media content because they show your potential customers that real people like what you offer.

4. Work with influencers

Social media influencer refers to anyone with the potential to influence purchasing decisions. The main differences between UGCs and influencer-produced content are budget and control. When you partner with influencers, you have a lot more say in what kind of social media content they produce and where they post it, but you will also have to pay for that content.

Payment can be a flat fee, an affiliate sales contract, or even a product/service exchange, depending on the influencer. You don't necessarily have to spend a lot of money on someone with huge success.

In fact, marketers rank subscribers as the seventh most important factor, beaten by factors like content quality and engagement rate.

When promoting your brand, an attentive audience is much more valuable than a large audience. Collaborating with influencers gives you access to their personal followers, who are much more likely to engage with their content.

5. Repurpose social media content across platforms

Why waste good content by sharing it just once? Reusing content saves you time and helps you reach different audiences on social media. Reuse does not mean sharing the exact same thing on all social networks. A better way to think of this is Marge Simpson and her Chanel dress. Start with one quality dress, but cut and sew it into several new looks.

The fabric is the same, but the end result is something fresh and new - that's what you need to do when repurposing your content on social media.

Ideas for content reuse:

  • Turn a blog post into a Twitter tweetstorm or graphic for an Instagram carousel post
  • Share key findings from a white paper or survey as an infographic.

The key to reusing content is to focus on sharing the same central message by presenting it in a new format.

6. Use engagement prompts

Engagement is what places the “social” into social media. Use activates and communique starters to inspire human beings to have interaction together along with your posts.

Posing questions is a short manner to begin a communique together with your followers. You could make it even simpler for your lovers to have interaction through the usage of interactive factors that most effectively require a click.

For example, telling Facebook lovers to vote for decent espresso through liking a publish and iced espresso through loving it. Instagram Stories additionally has numerous integrated interactive stickers inclusive of polls and sliding scale ratings.

7. Share company news

This is your page and you can brag if you want! While no one wants an endless stream of press releases, it never hurts to mix up important announcements.

Whether it's a product launch, a company hiring update, or a big media post, exciting news can create great content on social networks because they give your fans the chance to celebrate victories with you.

8. Go live

Between April 2019 and April 2020, the online live streaming industry grew by 99%. Live streams are so popular that all major social networks have a live video option. When deciding where to go live (Facebook, Twitter, Instagram, LinkedIn, etc.), think about your topic and your audience.

For example, if you have more followers and higher engagement rates on Instagram, you are likely to get the best engagement rates by uploading this platform. However, your argument should also influence your decision. If you're talking about your corporate culture and your vacancies, LinkedIn would be a better choice, even if you have fewer subscribers. Live doesn't need to be alone.

Engage your fans by asking them to post questions and requests in advance or have them get involved in the live comments section. Instagram has a cool feature that lets you share your live screen with fans so that you can invite people to join you. Journalist David Begnaud often hosts QandA with experts and/or followers on Instagram Live and repeats this content by posting recordings on YouTube.


Created by

Rajat Thakur







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