Content marketing has been around since the inception of the internet. However, it is only a few years since businesses started leveraging it to their advantage.

Content marketing costs 62% less and generates three times as many leads as traditional advertising.

Content marketing has now become the foundation of every inbound marketing strategy. Without content, there is no reason for your target audience to visit your website regularly, you won't have anything to optimize, and you won't have anything to share on social media platforms.

Let's have a look at the top eight benefits of content marketing and how it can help your business.

1 - Increases Online Visibility

Every new content you publish on your blog gives Google an additional page to index. More content doesn't guarantee a higher ranking, but having more high-quality pages on your site increases the chances of ranking for more keywords. When you sprinkle low-tail and high-tail keywords equally on your content, it can increase your online visibility.

2 - Drives More Organic Traffic

Publishing blogs consistently that are informative and engaging can bring in highly qualified traffic to your website. Companies that publish 16 blogs or more per month receive 3.5 times more traffic compared to businesses that blogs less than four times a month.

Besides, it gives your loyal followers more reasons to visit your site regularly. This doesn't mean you should compromise on quality. The quality of the content is more important than quantity.

3 - Boosts Sales

No matter how much traffic your website receives, it is meaningless if they don't convert. Fortunately, content marketing helps you increase sales. With content marketing, you can educate potential customers about your products and services and why they should choose you over your competitors.

Not everyone is ready to purchase when they start researching a product. But, by creating content for various user intent, you can nurture prospects until they are prepared to buy from you.

4 - Higher Domain Authority

Publish more high-quality content regularly will increase the expertise, trust, and authority of your site. This, in turn, will boost your domain authority. If your content earns backlinks from some credible websites, then your website’s DA will increase even further.

A higher domain authority correlates with higher rankings in search engines. This, in turn, will increase the organic traffic and hopefully conversions.

5 - Provides Compounding ROI

This is my favorite reason for doing content marketing. Unlike paid advertising, where your ads disappear as soon as you stop paying, content brings traffic and leads even after years of being published. Don't believe me? Have a look at the below screenshot.

When I searched for "video marketing benefits," the first result at position zero (featured snippet) is a blog published three years ago (2017). Your content, too, can rank even after years and bring in traffic to your website.

6 - Helps Build Credibility and Authority

As you start publishing content that provides value to your readers, your authority and credibility in your industry will increase. For instance, writing blog posts that offers a solution to your customers' common challenges helps show your target audience that you really know what you are doing.

It also encourages them to trust your advice when it comes to products and services that can add value to their lives. Furthermore, it leaves a good impression of your brand in front of your readers.

7 - Bypass Adblockers

According to a post published on Forbes, 47% of people are blocking ads via ad blockers. Moreover, publishers are likely to lose $35 billion by 2020 due to adblocking.

Content marketing is a surefire way to bypass adblockers. But how? One of the best ways is through linking. When you publish guest posts on different websites, you can add links pointing to your website, and it won't be blocked by adblockers.

8- Better Brand Recognition

As mentioned above, when you post content on topics that most of your customers are searching for, they are more likely to remember your brand. The next time they want information on topics similar to what you post, chances are they will search for your brand directly.

Besides, content marketing also helps long-lasting relationships with your target audience. When you publish blog posts regularly, they have a reason to visit your website again and again. Thereby building a bond with you.

Final Thoughts

Content marketing has been an integral part of every digital marketing strategy for decades now. However, it is only a few years now that they are being taken seriously. Most marketers have started leveraging content marketing for their benefit.

It provides compounding ROI, boosts brand recognition, helps you build authority and credibility, and increases sales. Happy Content Marketing!

Did I miss something? Let me know in the comments.