Artificial intelligence has become a strategic component for many companies during the last years. Today, it is considered a relevant piece in corporate innovation processes, contributing to a more confident business forecast and a global benchmark metric among industries.

We live in a world where greater intelligence and more precise scenarios are required, and companies worldwide are investing in new types of data and intelligence tools.

By defining new indicators, businesses get to know new processes and new markets to operate better, allowing them to take new directions or prioritize certain areas and objectives, allowing them to further ahead.

The requirement for greater agility in the analysis and response to business opportunities drives AI in various processes and market sectors.

The great differential of AI

Unlike traditional software, AI-powered solutions can “learn” how to improve the service for which they are designed. This capacity is already being used in smartphones, home automation, autonomous cars, and several businesses, among other places.

Artificial intelligence is being used in businesses to improve results, increase productivity, and save time. It can be used in various industries to improve task performance and assist management professionals in mapping processes.

In light of this, I am sharing an overview of some of the most important artificial intelligence applications in business that I had the opportunity to implement in my companies during the last years.

Many new things are likely to emerge along my career path since industries and the market constantly adapt to new developments.

However, based on several Pocs, prototypes, and projects I’ve been engaged up today, I’ve conducted this overview analysis of the impact of artificial intelligence on businesses in recent years.

Check it out by following the reading!

Chatbots

Conversational systems, such as chatbots, can talk with users naturally using a pre-programmed language. They can recognize information and mimic human behavior.

Companies are using them in conjunction with other tools and databases. As a result of automating simple routines, they can free up humans to focus on more strategic tasks for the business.

It is possible to improve the customer experience and speed up several services using a chatbot, such as registering, updating, and consulting data. These integrations improve the customer experience by speeding up services.

In addition, NLP (Natural Language Processing) algorithms can improve the efficiency of day-to-day business operations. It is possible to find documents more quickly using them, even if they are in physical environments.

As a result, the likelihood of some information going unnoticed by the company is reduced.

The combination of Chatbots and NLP can result in robust knowledge optimization for any company.

Personal Assistants

Artificial intelligence as a personal assistant goes much further than scheduling meetings, schedules, and daily activities.

You probably know that Siri, which is found in Apple products, can recognize voice commands and serves as a facilitator for various daily functions.

This type of AI software is constantly updated due to the learning of the artificial intelligence machine. It anticipates requests with preference data based on each person’s behavioral trend, so the user experience is constantly improving.

In businesses, virtual assistants can help direct users to the best service for their needs, streamlining processes for both employees and service providers.

Applications for management

Artificial intelligence is capable of connecting all company information and, as a result, improving overall communication, supporting managers in making better decisions based on critical points, and enhancing problem-solving as a result of this.

Having this type of tool at their disposal aids managers in making decisions because they have accurate and reliable information about the company’s processes. When data is relevant, it is easier to determine which actions are practical and which are not.

Employee contentment

You probably use your old-but-good employee satisfaction survey as a traditional method for determining how happy your employees are, right?

I always say that an employee survey without analysis is a beautiful way to lose time (both sides) and many essential workforce insights. To avoid this situation, AI can be a helpful tool.

By constantly monitoring employees’ perceptions, artificial intelligence in the workplace allows us to broaden the scope of the survey.

AI solutions can assist HR professionals in identifying signs of dissatisfaction through behavioral data. As a result, the Human Resources department can work on them, directing the measure that best fits the problem’s solution.

Physical and CyberSecurity

Artificial intelligence can also develop a security mechanism for both digital attacks and everyday situations,

To prevent fraud and digital attacks, artificial intelligence can be combined with organizational security mechanisms. The company can use AI to create anti-fraud algorithms that adhere to its security policies and are then integrated into its IT infrastructure.

In this manner, it is possible to assess user behavior and cross-reference multiple data sets to identify potential threats or fraud that have not yet been documented.

On the other hand, in the physical world, we can use traffic camera interpretation to assist entities that manage traffic in making decisions that improve the flow of vehicles on the roads, for example.

Because facial recognition services use artificial intelligence, we can also say that AI can help track humans by analyzing images from security cameras, looking for perpetrators in restricted areas, and enhancing personal security, such as the lack of PPEs like helmets, protection glasses, and, gloves, etc.

Collaboration between teams

Artificial intelligence also serves as an effective team management tool in businesses, primarily through collaborative work platforms and software.

It connects data, facilitating information exchange between sectors. As a result, tasks are completed with greater precision, allowing leaders to track the entire process and identify which professionals are more directly involved in each project.

Predictions

Your company can optimize its data analysis and generate predictions for your customer behavior in certain situations by incorporating AI into its processes.

Your company will have more accurate information to predict scenarios and results, determining which paths the leadership should take, and improving corporate strategies due to these predictions.

Your manager will have more information at her disposal due to the collected data to determine the paths that your company should take based on the expected outcome of the strategy.

Some years ago, weather forecasting was one of the first artificial intelligence applications; thanks to IBM’s Watson supercomputer, today’s predictive analytics are everywhere in manufacturing, sales, and many other business areas.

Marketing and sales

One of the primary benefits of implementing artificial intelligence in businesses is providing higher-quality customer service. Personalization of customer service provides convenience and comfort.

Applying AI in these areas makes it possible to have more accurate information available based on the data captured by the AI-based analyses.

As a result, your company can use the findings of these analyses to improve its customer service and develop more personalized sales strategies and marketing campaigns for each type of consumer.

Selection and recruitment

The selection processes always require a great deal of effort on the part of the HR team. However, with the implementation of artificial intelligence in businesses, this process has gained valuable assistance.

Due to the impact it can have on the talents you get into your company, you should always consider that recruiting processes hold the key to the success of your company.. and AI is definitively improving how businesses are hiring people.

This is because the recruiter’s opinion is less influential in the process, allowing for a more consistent choice with your company’s cultural fit.

Furthermore, this technology enables your company to be prepared to deal with a large volume of resumes, highlighting those that best demonstrate the skills and competencies required for the advertised vacancy.

As a result, the best candidate can be hired in less time, with no delays in the stages of the selection process.

In conclusion

As we can see, artificial intelligence has a variety of applications in business. We can see how much has changed and how much remains to change through them. We know that this modern bet’s productivity and integration of people and processes are already proven benefits.

Artificial intelligence implementation in businesses can improve results, make processes more agile, and help reduce operational costs. In addition to the benefits, the user experience is enhanced, making the data much more accessible and correct. The generated reports are more accurate, allowing for the creation of insights that improve the final process.

Planning is required when preparing a company to use artificial intelligence. As a result, you can rely on our collaboration to envision and implement artificial intelligence and digital transformation processes.

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