9 Tips for Bringing New Patients to Your Dental Practice
About 80% of the leads you generate will never turn into new patients. If you're currently struggling to generate leads, you're not alone. About 65% of small businesses struggle with the same problem.
Using these nine tips can help you attract fresh patients to your dental office. With these strategies, you can start growing your practice without stress.
Read on to learn more!
1. Update Your Website
Before using the rest of these dental practice marketing tips, take a moment to audit your website. Your dental practice's website will function as the backbone for the rest of these strategies. Without an eye-catching, easy-to-use site, potential patients might take their dental health needs elsewhere.
If people visit your site, only to leave without exploring additional pages, your bounce rate will rise. A high bounce rate can hurt the other areas of your digital marketing strategy.
For example, your organic search engine rankings will increase. The cost-per-click for your pay-per-click (PPC) advertising campaigns will increase, too. Instead, update your website to ensure you're offering the best user experience (UX).
A positive UX indicates your site is easy for visitors to explore and use.
Make sure your website is mobile-optimized. Google will review the mobile version of your site to determine your organic rankings.
Otherwise, make sure your site is fast and secure. Try appealing to Google's Core Web Vitals to further improve the user experience.
Double-check your forms as well. If your forms aren't easy to complete, visitors will leave without converting into a lead. Consider using a lead magnet to start generating more leads.
For example, you can offer new patients a 10% off coupon for their first visit if they subscribe to your emails.
2. Create Personalized Content
Show your patients you understand the distinct problems they're facing. Creating personalized content will help you connect with your target audience. You can leverage empathy to forge stronger connections with your patients.
To create personalized content, first research your patients. Consider their:
- Dental problems/concerns
- Marital status
- Buying behaviors
- Online behaviors
- Pain points
If necessary, segment your target audience into distinct personas.
For example, you might want to target busy moms if your practice treats children. Perhaps you want to target business professionals who are interested in cosmetic dentistry instead.
Then, determine what keywords each persona uses during online searches. Gathering keyword research can help you determine their interests. Then, start creating content based on the keyword research you gather.
3. Diversify Your Content
As you begin creating branded content for your website, try to diversify your content formats.
For example, you can create:
Diversifying your content can help you appeal to patients who are at different points in the buyer's journey.
Make sure your content is helpful and relevant to the reader's needs. Try communicating EAT within your posts (Expertise, Authority, Trustworthiness). Demonstrating EAT will help boost your credibility.
4. Share Reviews
Ask your current patients to share their reviews on your Google Business listing. Positive patient reviews can further boost your credibility. Gaining brand credibility can encourage locals to trust you as a dentist.
If they trust you, they might feel more inclined to visit your practice for appointments.
Use a plugin on your website to feed your Google Business reviews to a dedicated testimonials page.
5. Use SEO
Search engine optimization (SEO) can help your blog content rank higher for relevant searches. For example, you could appear each time someone searches for "best dentist near me." Each time you appear for a search, brand awareness will grow.
As people click on your content from search pages, your clickthrough rate will improve. A high clickthrough rate and low bounce rate can improve your rankings.
If you're inexperienced with SEO, consider hiring an agency. You can learn more about dental SEO here.
6. Create PPC Ads
Pay-per-click advertising can help you appear in front of potential patients on search engines, social media, and other websites. Consider using Facebook and Google Ads to get started.
With Google Ads, you can appear based on the terms people use during a search. Create both text and display ads to reach more customers.
You can also create a remarketing campaign to appear in front of people who visited your dental office website in the past.
7. Share on Social
Once you update your content marketing strategy, start sharing your posts on social media. Social media marketing can help expand your online reach. It can also help you engage potential patients in real time.
Make sure to respond as people begin commenting on your posts.
Keep track of the latest social media marketing trends to continue growing your practice.
8. Nurture With Emails
Once you gain new email subscribers, start nurturing those leads with email marketing. A drip email campaign can help with retaining patients, too.
For example, you can automate emails to send every six months with appointment reminders. You can also send emails about new techniques, services, or deals.
9. Analyze and Adjust
Once you use these marketing tips to attract new patients to your dental practice, check your progress. Review the data from your campaigns to determine which tactics are working.
For example, you can A/B test your emails or PPC ads to determine what languages or images appeal to your target audience.
Use the data you collect to make informed changes to your campaigns over time.
Making changes to your campaigns will help you optimize them, allowing your ROI to improve over time.
Start Attracting New Patients to Your Dental Practice Today
Ready to start growing your practice this year? Use these nine simple tips to start attracting new patients to your dental office. With these tips, you can stand out online and keep your patients engaged!
Set your dental practice up for success with these tips today.
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