The Only Way to Achieve Great Things Is to Think Big
As someone trying to start a business, you will find everyone tells you to find a niche. However, thinking past this can help you achieve more.
I remember being young and being told that my dreams were too small. My mother would always let me know that I could do more with life than be a writer or a researcher.
Whilst my mentor was dropping me back home one day, I told her that I wanted to be an engineer. My dreams had changed, and I was determined to choose a good career path rather than one that left me with no money.
However, when she asked me why I chose to do it, I was stuck. She then turned to me and told me that the world is your oyster. She said, do not limit yourself to just an engineer when you could be so much more.
I tell you this short story because it is the exact opposite of what business teaches us. Unfortunately, we can not be free spirits and dip our hands into every pot. We must pick a niche and get good at it for us to start seeing results.
Lesson number one for anyone who wants to make money outside their day job is this. Find a gap in the market and ensure your solution fits and solves that problem. Of course, there are methods and ways to doing that, but it is inevitably to find a niche and stick to it.
Although it works, it can be limiting for those who wish to do more. Curious minds like myself find it difficult and limiting to stick to one thing constantly. We want to explore and go beyond the scope of what is given to us.
Some may say that this is a downside. But from my experience, thinking big and past the scope tends to lead to great things. So this short article is for those who are sick and tired of doing the same thing day in and day out.
It may be working for you, but you may want a change. Well, I am here to tell you that you can have that change plus so much more than you already have. All you need to do is find a way to journey out of your niche effectively.
Your Niche Is Part of a System
As someone who has worked in systems engineering, I have grown to appreciate the connectivity of everything. Systems teach us that nothing is independent, but rather everything works within a system.
Your business, ideas and life all work within systems. And although some are more closely related to others, we sometimes see the detriment of one system not working, leading to other far off things failing.
All things work within a system, and sometimes it can feel like your niche is all on its own. However, when you think about it, you rely on many things outside of your scope to work to ensure you can run things smoothly.
Social media, the tools you use, and even your food delivery for that week. All of these other systems can impact the way you feel and how you run your business.
By understanding that your niche is part of a system, you can begin to find connections. And this is where you can start thinking bigger and seeing past your initial scope. By mapping out your ecosystem, you will find links that you would have never thought of.
The technique often used to map out systems in business is ecosystem mapping. In this link, you will find a how-to guide on mapping business ecosystems.
Only focussing on your niche will work, but if you want to achieve great things, you have to think this way. I will give you an example of this using myself.
I write on this platform on leadership, education, self-improvement and philosophy. I could do this consistently for another 2–3 years, and I am sure things will be better than they are now.
However, by seeing past my niche, I can start looking at the systems that affect me. For example, I know a lot of the ideas that I get come from educational resources. So, could it be possible to get involved in research projects that are going on in the field? That way, I would be right at the edge of my industry.
I also know that writers like me use digital tools to help them plan things. Could I possibly team up with the digital creators of these tools to build my own?
By finding these connections within my system, I am now opening the door to way more opportunities. One link took me from being a plain old writer to running a digital tech project. And if that became a success, who knows where the world of digital could take me?
Yes, you could choose to stay in your niche. But great connections, projects and products only happen when you think beyond that scope.
We Work Better as a Team
Humans are social animals. We build societies, technology and businesses together. At the early stages, it is essential to solidify what problem you are tackling. But that is not all you have to offer.
You can take yourself and your business much further by connecting with people within your system. When I have done this, I have realised things about myself that has led me to higher levels of success.
As we grow our circle and connect with our ecosystem, we make better solutions. Your niche is only one part of the problem, and you would be lying to yourself if you said you are solving all of it.
A niche is just one gap amongst many gaps that need filling. Without thinking bigger you fail to understand what is going on around you. And this could eventually leave you in a predicament if your solutions are no longer as attractive as they were before.
You are only one person, but that those not mean you are limited in numbers. You have a whole system around you that are ready to help. You only have to find the opportunities by thinking bigger than you already do.
To make it clear, I am not going against finding a niche. It is vital for starting and is necessary for you to start growing. I am also not saying that by thinking big, you will automatically scale up.
The most important thing behind thinking big is the mindset itself. It allows you to see past your operating environment and makes you an active part of your ecosystem.
So, to achieve great things, challenge yourself to think big today.
Author of the Paradox of Leadership | Founder of Better Publication | Writer
I am a Visionary and Writer who seeks to enrich society by challenging how we do business today to lead to a world of better leaders and opportunities tomorrow.