Augmented and Virtual Reality in Healthcare Market By Regional Statistics, CAGR, Trend & Growth Forecast To 2027

On this note, the global Augmented and Virtual Reality in Healthcare Market size is estimated to surpass USD 16.2 billion by 2027, as per the latest study by Global Market Insights Inc.



4 months ago | 3 min read

The healthcare augmented and virtual reality industry is forecast to experience notable growth on the back of significant transformations in the field of surgery and diagnostics. Developments in the technology have not only eased complex medical procedures, but have also drastically enhanced patient outcomes.

The numerous benefits of augmented and virtual reality (AR & VR) technologies are boosting their incorporation in various other healthcare technologies. For instance, the recently introduced touch surgery technology, which uses VR to render visuals of the patients’ anatomy and physiology to surgeons undergoing advanced surgical training.

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Growing adoption of these technologies to provide advanced medical training to healthcare professionals to greatly enhance medical treatment outcomes for patients would significantly spur business expansion.

The augmented reality segment accounted for more than US$1.5 billion in terms of market revenue share in 2020. With respect to rehabilitation services, the application of augmented reality technologies creates an interactive and effective recovery process with the help of a more controllable environment that guides patients during exercises.

The services segment is slated to expand at around 31.5% CAGR through the analysis timeframe. The double digit growth can be ascribed to a growing emphasis on upgrading network and interconnectivity services in developing countries, so as to facilitate easy access to patients to software platforms and healthcare solutions. This has also led to outsourcing development and distribution services related to healthcare AR/VR technologies in countries like India, China, Mexico, and Brazil.

The application of augmented and virtual reality technologies is very promising in providing realistic and enhanced training and education to medical students. AR and VR, along with mixed reality (MR) technologies enable medical students to study actual organs and other parts of the human body through digital means.

In fact, the University of New England allows their medical students to use VR in medical education to study health problems associated with vision and hearing impairment. Such benefits will escalate the adoption of AR, VR, and MR technologies for medical training and education purposes. Training and education applications held almost 22.1% market share back in 2020.

the Asia Pacific AR and VR healthcare market is anticipated to grow at a rate of 32% between the forecast timeframe. The momentous growth can be attributed to the region witnessing a rapidly growing adoption of the latest, highly sophisticated medical technologies owing to the presence of prominent electronics and display panel manufacturers.

For instance, surgeons in Singapore are using AR-based head-up displays to project data overlay on the body of the patient during the surgery or even before surgery to go through the entire procedure at the time of pre-surgical planning.

Meanwhile, improving healthcare infrastructure, growing demand for enhanced medical services and high prevalence of chronic diseases requiring surgical procedures are some notable factors that are complementing APAC market landscape.

Prominent firms of the augmented and virtual reality in healthcare industry include Intuitive Surgical, Inc., Holologic, Inc., FundamentalVR, Augmedix, and Augmedics, among others. These notable industry players are emphasizing on leveraging technologies to introduce novel products and services to enhance their share in the global market.

In February 2021, Phillip introduced an industry-first solution, named ClarifEye Augmented Reality Surgical Navigation, to upgrade lesser invasive spine procedures. This technology provides real-time intra-operative visuals to accurately place pedicle screws in spinal fusion procedures.

Overall, driven by the already ongoing digital transformation of the comprehensive healthcare industry, the AR and VR healthcare market is slated to become more deeply entrenched in the market landscape. Growing awareness about the benefits of the technologies would further add steam to this momentum in coming years.

Partial Table of Contents (ToC) of the report:

Chapter 4   Healthcare Augmented & Virtual Reality Market, By Technology

4.1    Key segment trend

4.2    Augmented reality

4.2.1    Market size, by region, 2016 - 2027 (USD Million)

4.3    Virtual reality

4.3.1    Market size, by region, 2016 - 2027 (USD Million)

Chapter 5   Healthcare Augmented & Virtual Reality Market, By Component

5.1    Key segment trend

5.2    Hardware

5.2.1    Market size, by region, 2016 - 2027 (USD Million)

5.3    Software

5.3.1    Market size, by region, 2016 - 2027 (USD Million)

5.4    Services

5.4.1    Market size, by region, 2016 - 2027 (USD Million)

Browse complete table of content of this report @

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