A website is essential for businesses in today’s digital age. A good web design is one of the important factors to increase conversion. If you own a company and don’t have a website, you’re missing out on business chances. Your website amplifies your online presence and boosts your credibility. A website is imperative for a variety of marketing methods to help your company thrive. The internet has a much broader reach than any other kind of advertising. Your website establishes your brands’ online presence.

You might have already implemented effective marketing techniques and search engine optimization. Your website traffic and clicks increase in number. But then, you also noticed that despite the high website traffic and clicks, your conversion rate was low.

What is lacking? What have you missed?

In this case, you need to optimize your marketing process. Simply put, you need to do CRO or Conversion Rate Optimisation to improve your sales and make the most of your website.

7 Web Design Tips to Increase Your Website’s Conversion Rate

1. Provide a positive user experience

If your website visitors are not converting, it is more likely because your site is difficult to navigate or use. Keep in mind that a website has only an average of 2.5 seconds to persuade a user to keep exploring and eventually convert.

If your visitors don’t find what they’re looking for after 2.5 seconds, they’ll most likely leave and go to a competitor’s website. Providing a positive user experience begin by creating a brand new website.

Tailor your website according to your target market’s specific needs. Custom web design ensures that your site is built with your user’s specific journey in mind.

It will make it simple for your target user to understand who you are, what you do, and how to contact you. The basic elements of a good user experience are fast loading speed, responsive web design, and an organized navigation bar.

Are you considering creating a customise website for your business that delivers an outstanding user experience? Hire a professional web design company. The right web design company will understand your target user, therefore, it is easy for them to create a customise website that fits your target market needs.

2. Invest in excellent web copywriting

Website visitors most likely won’t take the time to visit all your site’s pages or scan every single product you offer. To make sure that these users will convert and you achieve your ideal conversion rate, invest in excellent copywriting.

The website design attracts the customer, but the content is what will make them stay and eventually convert. Content brings the most substance to your website.

Your copy needs to effectively connect your business to users to ensure conversion. Learn more about the copywriting formula AIDA [Attention, Desire, Interest & Action]. Or you may just want to hire a professional website copywriter. No doubt they can help you write content that sells.

3. Use high-quality images

In this digital era, the expression “a picture is worth a thousand words” has never been more accurate. Great, you have good content. But if it’s the only thing on your website, then you have little to almost no chance of making visitors convert.

Remember that people have a short attention span, therefore, using images that entice and fascinate customers are making sure you are leading them towards a conversion. If you think you don’t have the resources to hire a professional photographer for your website, look into high-quality stock images.

Buying stock images and putting them into your website can also boost your conversion rate optimisation efforts.

4. Use videos to engage site visitors

If a picture is worth a thousand words, then a video is worth a million. Because most videos are made up of 24–30 frames per second. People these days are becoming more visual learners and videos are well-liked tools to engaged customers.

Whether your company is B2B or B2C, you should consider adding videos on your website to help your visitors understand your brand better while also entertaining them. Once your customer has a positive impression of your brand and what you have to offer, they are likely to move quickly down to the conversion funnel.

Having videos on your site might be challenging because they make pages load slower. When this happens, your website will suffer as a result. Always remember to optimise your videos to make them more web-friendly. Consult a web design agency to assist you in creating videos that can help you improve your site’s conversion rate.

5. Write strong Call To Action

Most websites these days still use general and broad CTAs, like “Call us today!” or “Buy Now!”. If you want to improve your website’s conversion rate, you will need to customise your CTAs to convince your visitors to take your expected action. A general and boring call-to-action won’t be effective.

When crafting your website’s CTA, be creative and personalised your message. Send a clear message so that customers understand what will happen if they click a specific button.

6. Build trust through reviews and testimonials

The most effective method to encourage customers to convert is through the word of mouth. As a matter of fact, 88% of shoppers read online reviews before making a purchase.

Even the founder and CEO of Facebook, Mark Zuckerberg said that trusted referral is the holy grail of advertising. Fortunately, there are lots of ways you can do with your website to earn your user’s trust.

One way is to create a separate section or page for customers feedback or testimonials. Reviews or testimonials is the closest thing a website can have in terms of referrals or word of mouth.

Collect all the feedback from your previous customers, and use it to improve your website’s conversion rate. That way, more new customers will trust your brand since many people from the same target market are also satisfied with your product or service.

7. Design an effective contact form

Contact forms are found towards the bottom of a page as it functions as a feature in the final step of the conversion process. The main purpose of contact forms is to generate leads by making customers leave some information. Therefore, it is important to design it decisively so that visitors may promptly convert and complete the purchase.

Many websites make the mistake of failing to include a practically designed contact form. Keep in mind that website users have little to no patience when they surf online. A well-designed contact form will save them the inconvenience of a terrible contact experience and persuade them to convert.

The COVID-19 pandemic has increased the number of people shopping online. Yet, the number of businesses competing for attention has also increased. It is important to analyze and improve every aspect of your e-commerce website to increased your conversion rate.