The fragmented nature of the BOPP labels market explains the value CAGR of 4.6% at which the market is expected to expand during the forecast period. The market is projected to reach the valuation of US$ 2.65 Bn by 2031. Since selecting the right label material is a critical decision for packaging companies and brands, BOPP labels are being publicized for their usefulness in different applications and environments. Moreover, food containers are triggering the demand for BOPP labels.

In order to boost sales, manufacturers in the BOPP labels market are increasing the availability of tear-resistant materials that accept many formulations of ink. A competitive price-point for labels is enabling companies to gain an edge over other suppliers. In addition, excellent moisture resistance and adhesive quality of BOPP makes it an ideal choice for surfaces that could become wet or messy.

Access to Variety of Products on eCommerce Websites Benefits Stakeholders During COVID-19

The COVID-19 outbreak has boosted the expansion of the eCommerce sector, thus giving people the access to a variety of products. Such trends are translating into revenue opportunities for manufacturers in the BOPP labels market, as the pandemic has had a relatively low negative impact on purchases of products.

Moreover, the burgeoning growth of the eCommerce sector has opened up opportunities for both manufacturers in the BOPP labels market and target customers to gain access to a significant variety of products from the convenience and safety of their homes. The gradual increase in the spending capacity of consumers after the peak pandemic period is also benefitting participants in the market. Business activities are anticipated to rise to normalcy in the financial year of 2022.

R&D Helps Comply with Regulatory Requirements for BOPP Labels

The BOPP labels market is expected to surpass an output of 1,265,617 tons by 2031. However, regulatory legislations are limiting the scope of labeling designs and patterns. Manufacturers have to consider health and safety guidelines before implementing the content and design of BOPP (Biaxially Oriented Polypropylene) labels. Thus, they are increasing their R&D in coatings and printing technologies.

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Furthermore, the accommodation of regulatory requirements into the finite limits of BOPP labels restrains marketing and communication objectives of brands and product manufacturers. Hence, participants in the market are investing in R&D to meet regulatory requirements. As such, the Food and Drug Administration (FDA) has appropriate checks and balances on label packaging to ensure accurate information regarding products for the users.

Environment-friendly BOPP Labels Reducing Waste Generation

Eco-friendly packaging and labelling solutions are revolutionizing the global BOPP labels market. Manufacturers are boosting the production of easy to recycle BOPP labels that have a negligible impact on the environment.

Moreover, BOPP labels are being increasingly preferred, since they help to reduce costs of storage and freight. Manufacturers in the BOPP labels market are bolstering the production of eco-friendly labels as such labels result in complete elimination of waste release.

These labels play an instrumental role in the expansion of the market, as the label industry is already associated with high volumes of waste material generation.

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Manufacturers in Asia Pacific Leverage Value-grab Opportunities for Food and Tobacco Packaging

Excellent durability, printability, and non-toxicity of BOPP labels are grabbing the attention of packaging companies and brands. Companies in the Asia Pacific BOPP labels market are tapping incremental opportunities in food and tobacco packaging. Innovations in BOPP films are contributing to the growth of the label industry. Manufacturers in Asia Pacific are boosting the production of pressure sensitive labels, wrap around labels, and shrink labels, among others.

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Different types of cans, bottles, and jars for cosmetics, household products, and automotive lubricants are fueling the demand for BOPP labels. Manufacturers in the Asia Pacific BOPP labels market are innovating in clear BOPP label materials that provide additional benefits of virtual visibility.

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