Getting engagement on your post is half the battle won, as you already have their attention!

90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019, according to Emarketer. According to a survey, 85% of small business brands generate a new client from social media.

So, the key lies in how well you engage with your audience, and there comes the role of - COPYWRITING! (WORDS THAT SELL)

A brand that is not working to level up its copywriting game is missing out on a lot.

The attention span of Gen Z is 8 seconds and that of millennials is 12 seconds. This means that you have very little time and each word counts. So, while writing a social media copy, remember - less is more!

Next, you need to make sure that your copy doesn’t sound sleazy. Here are a few tips to write a social media copy that can get more engagement:

Use FOMO marketing

FOMO is a great way to grab the attention of the audience. Create a sense of urgency, scarcity, or exclusivity.

Make your copy clear and concise

Get straight to the point instead of beating around the bush. Cut the fluff and make the copy easy to read and understand.

Use copywriting formula PAS

Understand the audience properly. Then, state a problem, agitate that problem, and offer a solution for that.

Be conversational (Talk, not broadcast)

People pay more attention to a copy that is directly talking to them and not conveying a message or selling something.

Use a clear and strong CTA (Call-to-action)

Every post is an opportunity to know more about your audience. So, give them a chance to engage by using a strong CTA.

Writing a social media copy is different from writing a blog post. Try to stick to one-liners and write a strikingly compelling copy that not only grabs attention but increases conversion too.

P.S. - This writing piece is an example of how to write precisely.