Chakradhar Gade and Nitin Kaushal, both IIM Indore graduates, founded Country Delight in 2007. They found a need, defined a big market, and came up with a business plan based on software that makes milk delivery easier.

Problems and solutions: The Indian liquid milk market lacks innovation and uses unscientific methods. Most milk is sampled before aggregation. Suppose your milk was tasted before delivery. Here at Country Delight, providing genuine, fresh milk. Consumers receive fresh milk within 24–48 hours of milking, and it is checked, making it reliable. Daily deliveries result from one-time orders. Their app also allows you to track your daily or alternate-day milk supply

Business Model : Milk farmers and small company owners assist them in delivering, resulting in a scalable ecosystem for consumers, farmers, and small businesses. Country Delight works directly with the farmer, cutting out the middlemen and paying a premium for his milk while adhering to ethical procurement practises and investing in cold chain and quality testing equipment on the farm. Growers are helped by the company. Country Delight milk in the morning. Three to four hours of labour covers fixed expenses, allowing the rest of the day to be saved.

Financial Status: Fresh milk is the company's mainstay, but other sales like bread, poultry and farm increased in 2017. Fresh milk sales accounted for 78.5% of revenue in FY21, down from 91.1% in FY20. Their EBITDA margins have increased to -5%. The company's annual losses dropped from Rs 68.5 crore in FY20 to Rs 28.26 crore in FY21. This is a 58.7% decrease.Without additional investments and competition, the company's growth rate and rising non-milk share suggest that it will be profitable in 2022–23.