How Covid-19 Affected the Cosmetics industry around the world

During the COVID -19 scenario, as the medicinal factories were in a benefit, many other.....


Alex Miller

3 years ago | 2 min read

During the COVID -19 scenario, as the medicinal factories were in a benefit, many other industrieswere shut down during this disease outbreak, since there is less work and less employees for the industries as well, the labour crisis is worldwide, which has forced most firms to shut down their companies.

Cosmetics industry has also been adversely impacted, much of the cosmetic industry has been closed down due to wage compression in the factories, such as other distinct industries, people prefer to consume more drugs these days than beauty products

Sales of Makeup brands

There are digital as well as other promotions in the shops, on the beauty brands, leading to decreased purchases of cosmetic products in the markets, so that they can be sold. As the term SALE draws customers, and they still run for selling on every business name.

Brands such as Maybelline, Huda Cosmetics, Fenty Beauty, Rivaaj, and several other brands are now sold through their online stores, so that people are drawn to buy cosmetic items from their brands, since there is a huge decline in the beauty products due to the COVID19, the prices of cosmetic goods have also dropped, and most of the products have been easily accessible for many customers.

International Makeup brands

There are certain international makeup brands, which are also facing a downfall during this pandemic, there are online sales on the international makeup brands as well, the international makeup brands, due to the downfall in their sales and industry, have started to produce more skin care products, and hand sanitizers, and customized masks, which makes the people buy these products from their brand, this is a technical way of selling products when a certain work is facing downfall in its industrial business.

Impact of COVID-19 on the online sales of Cosmetics

As everybody knows, due to the lock down situation, the internet business of almost any form of business or brand has increased and advanced, individuals can not easily get out of their homes and get stuff and goods for them.

This is the reason why the online market has increased in its proportion, so individuals have begun to think the online shopping process more comfortable and safer as well. Instead of going out and losing their life for the sake of such goods, people choose to stay home.

The percentage of Skincare products, and sanitizing products have been increased in the beauty stores, as compared to the other cosmetic products, people tend to take care of their health and skin, in this critical situation spread all over the world.

Digital existence of Makeup brands

Cosmetic brands' digital presence basically suggests the internet medium of shopping and collecting knowledge on a particular cosmetics product and brand, the digital existence of the cosmetic industry, makes it very comfortable and easy for consumers to purchase makeup and other beauty items by just sitting at home.

There is a different percentage level of different makeup brands on Amazon, Daraz and other online shopping websites, this is an extreme easier way of getting certain information about the brand that you are going to buy from, and you can also go through their online reviews, from their digital means, and decide the best makeup brand for you.

As, there is an inclination towards the digital world more than the real world, and COVID-19 has also made it more inclined towards the online business, instead of going out, same is the case with the cosmetic industries, which are working all by digital means, these days due to this pandemic.


Created by

Alex Miller







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