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How to Craft Content that Shows Your Strengths and Expertise Online

Whatever platform you use, shine!


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Dennis Desilva

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Dennis's Newsletter

a year ago | 2 min read

The content you create can say a lot when you’re trying to showcase your strengths and expertise.

Content that you share will reveal who you are and what your capability is

Many people are already going out there and making noise on media platforms.

But that does not mean they all provide meat and value to their respective markets.

Crafting content that speaks to your unique abilities is essential for putting yourself out there in the best light possible.

There is an art of doing it so that you do not appear narcissistic.

You must learn the art of storytelling to engage instead of shying away from your audience.

Here’s how you can use content to demonstrate your superpowers in a way that stands out from the thirsting crowd.

Say it like Eminem (minus the curse and vulgar words)

First and foremost, it’s essential to recognize what makes your voice unique.

It would be best if you were yourself instead of a mirror or pretending to be somebody. And I recall listening to one marketing influencer document your experience and share it with the public.

There is no need to fake your personality to lure a following.

Whether you write blog posts or articles, craft white papers or press releases, or create videos or podcasts.

It is helpful to think about what sets you apart from the crowd.

Once you have identified what makes your work unique and distinct, you can start creating content that showcases this uniqueness.

The best route to go is just to be you.

If you are a guy holding on to that 9–5 (and hates it) — but yearns to go on his own one day — document it.

Please share your story for public viewing when struggling to find your rhythm to hit it big.

As your journey progresses, the audience will serve as your community.

Apply consistency in what you are doing — and you will not realize that you have come a long way already.

Be the man in the mirror.

Stay true to yourself as you create content that speaks to your truth and abilities.

It means avoiding topics or tones of voice that don’t align with who you are as a professional.

While it may be tempting to try something new or venture outside of your comfort zone

If it doesn’t feel natural, it probably isn’t right to showcase you because it is not you.

As they always say, keep it accurate!

Keeping it fresh like the news

No matter what type of content you create, ensure it is always fresh and relevant to the topic.

Stale ideas or generic content won’t impress anyone. If anything, they will also detract from the message you are trying so hard to convey

Say things by looking at things from a different angle.

Instead of appearing bright, be clear in your message so your audience can get it.

Be sure to research current trends to stay on top of industry news and bring an up-to-date perspective into your work.

Keeping things fresh ensures that people will return for more (content).

Key takeaways

Content creation is an essential part of showcasing the superhero in you.

It is simple as

  • Finding a unique voice
  • Staying true to yourself, and
  • Keeping things fresh is a crucial strategy for crafting content that speaks volumes about who you are as a professional.

With these tips in mind, crafting content that effectively conveys your features would be much easier.

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