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With its fast-paced, real-time spunk and millions of people engaged around the world, Twitter is a valuable platform for creatives to showcase their work.

In a mere instant, tweeters can connect with potential clients and collaborators. Together they can tap into trending topics for marketing and promotion. Widespread and easy to use, Twitter is accessible to a wide range of people.

Rachel Thompson is a notable creator who has tapped into Twitter’s marketing potential. A social media and branding consultant working with authors, she happens to be an award-winning author herself. Thompson regularly hosts both Twitter chats and discussions on Spaces.

Along with digital marketing expert Madalyn Sklar, Thompson discussed how creatives such as writers, podcasters, artists, musicians and content creators can use Twitter for their marketing.