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How To Create a Profitable Writing Business That Reflects Your Unique Personality

I'm here to tell you, you already have everything you need to build a writing business that reflects your unique personality — you just need someone to coach you on how to do it.


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Jon Brosio

5 months ago | 6 min read
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And see realistic results in just 12 months

You're amazing.

While you probably find it hard, on certain, days to believe that, you truly are incredible.

Think about this for a moment: You're living in 2021 (practically 2022), you have access to the internet, you're able to read, you're living in the most prosperous time in human history, you've been able to build a community of people that love and support you.

On top of all of that — you have unique gifts that are going to help out others navigate their own lives.

The only problem: you don't know how to provide those gifts to the people looking for them. Moreover, you don't know how to package and ship those gifts in an enterprising way. Instead, you think about how great life would be if you could join the ranks of people working for themselves and living their "best life."

I'm here to tell you, you already have everything you need to build a writing business that reflects your unique personality — you just need someone to coach you on how to do it.

So let's do just that.

First, let's talk about why you must do this

There's an epidemic going around in our society. I'm not talking about uncle 'Rona either. I'm talking about the epidemic of people working jobs they feel underqualified for, performing unfulfilling work, for wages they're underpaid for, and for bosses who don't respect them.

This isn't hyperbole either.

new study suggests that only 13% of people are "largely satisfied" with their work. Maybe you know the feeling? Before getting fired from my first office job for lying about my call log — I was one of those aimless individuals.

It doesn't have to be like that, however. If you let your cynicism rest for just a few moments, and give the other side a chance — there's a goldmine of opportunity waiting for you. The e-learning industry is expected to grow to $457.8 billion in the next 5 years.

I won't let you off the hook by saying you're "too late" to the party either— because the industry currently sits around $200 billion in market size. It's going to double in the next 5 years!

You must build your writing business for two reasons:

  1. Your happiness depends on it
  2. It's never been a better time

99% of beginners accidentally commit blogging-suicide

Most people reading the title of this article are going to mistake "that reflects your unique personality"

"Sweet! I get to make this about me!"

I'm going to red pill you here for a moment: Unlike your grandma, your audience doesn't think you're God's gift to the world.

Blogging, like the cosmos, is impartial to your feelings. It's doesn't care that you think you're a good person. If you are — kudos.

Keep doing that, the world needs more people like you. However, when it comes to building a blogging empire, you have to take selfishness out of the equation.

What do I mean by that?

  • Your audience doesn't care that you picked up a new morning ritual — they want to know a morning ritual that can benefit them.
  • Your audience doesn't want to know how much money you made last month — they want to know how they can replicate what you've done.
  • Your audience doesn't want to know how popular you are — they want to know how to live a happier and more social life.

You have amazing qualities and abilities. Don't get on the soapbox and try to flaunt them — it will only result in blogging suicide.

Instead, convert those qualities into a pamphlet that helps people trying to accomplish the same.

You want to be paying attention to the "weird" ones

I admire JGOD.

For those of you who don't know who he is — JGOD is a YouTuber who specializes in a very specific niche. He is the top expert on the planet in testing, measuring, and mapping the effectiveness of loadout options in Call of Duty: Warzone.

JGOD has built a YouTube channel of over a million subscribers who are interested in how to get the best edge in a pointless video game.

Do you think your interests are niche? You think your personality is too "weird" to make a living off of — think again.

Beginner bloggers think they have to have the most universal ideas that attract the widest audience. This couldn't be further from the truth. To build a six-figure business, you should strive for only a thousand ravenous fans.

Here's the only formula you need to create a tribe of ravenous fans:

Your weird obsession + reader-focused content + consistency = robust writing business

Narrow your focus. People want to be heard. You can validate people by fully immersing your personality with their interests.

How to get paid while you catch up on beauty sleep

I wake up every morning to emails telling me I made a sale of my digital info products. In other words: I'm making passive income while I sleep.

I know — I said something naughty. Before you try and crucify me in front of all my friends, let me tell you, it takes a lot of active building to create passive income systems.

Let's talk about how to do that as an online writer…

I said earlier that the eLearning industry is a goldmine. I know that people don't read articles (they skim) so I'm including that again here for the majority of people who missed it.

Truth bomb: you need an info product for this to work.

Every time you write content (whether that be via Medium, Quora, Twitter, etc.) you should always invite your readers to continue the conversation via joining a newsletter.

Now, once you convert a reader into a subscriber you can do one of two things:

  • Try and make a pitch to a product on your landing page (not recommended)
  • Make a pitch to a product after building trust with your new subscriber via a welcome email (do this!)

Give your subscriber something free to join the list (a short video, a report, an ebook, a case study, etc.). Then welcome them to your list and tell them a little about you, why you're doing what you're doing, and what they can expect by being on the list (most important).

Take the new subscriber on a journey of transformation over a few days. Give them a 30,000 feet overview of how they can overcome an obstacle (something in line with your weirdness).

At the end of the welcome email, you have an automated email sequence that follows that pitches a hold-your-hand or done-for-you course that helps them overcome the obstacle.

It's a win-win: you're helping out someone legitimately make their life better, and you're getting paid while you sleep.

What could be better?

Spend one year obsessing over tiny income streams

Take courses in how to refine your copywriting. Copywriting is the ability to articulate what someone is getting, how that is going to transform their lives, and why they should take action now.

It's way easier than it sounds — and it's a skill that can radically transform your life.

Learn how to create seamless email marketing campaigns. Once you get someone on your email list, you have an opportunity to help make a change in someone's life. You can build trust and form a real community.

Figure out what content platforms best suit your niche. Should you start growing a new following on Twitter? Is there a big community of Quora? All of these platforms can help drive traffic.

More traffic = more growth.

Test everything. Write your first $2.99 ebook and pitch it to your email list. After one month, increase the price to $5.99. Did you sell more or did you sell less? Create an online course. Sell the course for $200. Then try and sell it for $400. Again, what happens?

You don't need to create your six-figure business right now. You shouldn't and it's unrealistic to think you can.

  • Make $100 in your first month.
  • Then double it
  • And then try to double that
  • And double that

You get the idea…

Spend a year trying to double year earnings every month — you'll be astounded where you end up.

It starts with the decision you make, right now

Everything comes back to you.

You have to decide if you're willing to risk possible failure, definite criticism, and guaranteed struggle so you can live where you're feeling fulfilled every day.

It isn't going to be easy. Outside of a few other things — it might just be the hardest thing you ever do.

But what's the alternative?

I think you know the answer to that question by now…

I'm here to tell you that you can build a writing business that reflects your unique personality and gifts. You have the most important part: your quirky weirdness. You just need to know how to do it.

You need to focus on your audience at all costs. Without an audience, without guiding them towards transformation — you have nothing. You need to highlight your uniqueness and start small.

Find your tribe and build upwards on that. Get paid while you sleep. Build and sell products that help your audience. Obsess over skills that will help you build income streams: copywriting, email marketing, A/B testing.

Most importantly: stop waiting.

“Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday.”

— Napoleon Hill

You're going to fall over. you're going to make mistakes. You're going to embarrass yourself.

But on the other side is the business you know you need to build.

Ready to make more?

If you want to excel and earn more than what you’re currently making by doing what you love — regardless of your experience — check out my guide.

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