Tom Smith


Digital Analyst & Strategist

As a digital analyst and strategist, I interview customers, employees, and stakeholders to gather insights that will improve knowledge and customer experience (CX). I use data to create stories that will help make informed business decisions. I believe a great CX can differentiate brands and create an emotional connection with consumers. I am passionate about UX and CX, and I strive to deliver memorable experiences every day. I create stories with data to help make informed business decisions to promote: ♦ Digital transformation - help clients see friction and opportunities through their customers' eyes. ♦ DevOps – listen to consumers in real-time and iterate to provide a great CX. ♦ Use data, internet of things (IoT), artificial intelligence (AI), machine learning (ML), natural language processing (NLP), deep learning (DL), and robotic process automation (RPA) to make informed business decisions and automate business processes. ♦ Use technology to drive revenue and reduce costs.

Raleigh, NC, United States