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Custom T-Shirt Printing Market Report Global Opportunity Analysis and Industry Forecast 2019-2028.

The study analyzed the global custom t-shirt printing market based on printing technique, design look, and geography. The printing techniques use in the market are Screen Printing, Digital Printing, and plot printing. The screen-printing segment held the highest revenue share in the custom t-shirt printing market. Graphic Designed Shirt and artwork are the two-design looks of the market. The graphic design shirts segment held a lion’s share in the market. Geographically, the study is comprised


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shruti pathak

5 months ago | 3 min read

COVID-19 Impact Analysis on Global Custom T-Shirt Printing Market

The exclusive COVID-19 impact analysis report by Axiom MRC provides a 360 degree analysis of micro and macro-economic factors on the global custom t-shirt printing market. In addition, complete analysis of changes on the global custom t-shirt printing market expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market. During COVID-19 pandemic, global custom t-shirt printing market was more or less affected due to supply chain distribution, declining demand for custom t-shirt printing from various application like food & beverages, animal nutrition which has certainly affected the market growth to major extend. However, post COVID-19 the market has witnessed the rising new growth opportunities and is expected to have emerging demand in upcoming years. 

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Market Overview – Global Custom T-Shirt Printing Market

Market Drivers

The customized clothing market is driving by some key aspects such as Friday dressing trends, E-tailing trends, and the increasing popularity of wearing casual printed t-shirts. Factors such as the growing fashion trend, rise in buying power, progressions in printing techniques, and enlarged use of printed t-shirts as a promotional tool drive the market. Furthermore, a highly fragmented market, high set up cost might act as a restraint in the market. 

Market Opportunity

Custom-print shirts are precisely targeted towards the young population segment. One of the main reasons behind the popularity among youth is that customized t-shirts strike chord with the creativity hidden inside each teenager. Teenagers have the flexibility to choose every element of their custom shirt including color, design, garment, logo, etc., which allows their creativity to take over as they design a t-shirt matching their personality, style, and attitude. Thus, every savvy retailer today knows that consumers buy products that are all about their sense of style, humor, and individuality.

Market Restraints

The custom t-shirt printing market is highly fragmented, and in few countries, unorganized. High level of market fragmentation has led to an extremely competitive landscape, wherein vendors compete with each other on the basis of price. The resulting price war has consequently led to revenue and profit crunching, thereby affecting market value growth. Furthermore, small and medium sized domestic vendors are struggling with issues of colour consistency, quality management, and marketing among others. Thus, high level of market fragmentation poses moderate challenge to the market growth in the current scenario.

Market Segmental Overview

The global custom t-shirt printing market comprises of different market segment like printing technique, design outlook, and geography.

Custom T-Shirt Printing Market by Printing Technique

The printing technique studied in the global custom t-shirt printing market are screen printing, digital printing, and plot printing. The screen-printing segment held the highest revenue share in the custom t-shirt printing market. Screen printing is the most common printing technique available nowadays, which is used for fabric printing. The screen-printing process has three components comprising a screen on which the image is printed, a squeegee, and ink. A squeegee is a smooth and flat rubber blade which controls or removes excess ink on a screen at the time of printing. In various developed regions such as North America and Europe, the textile industry is growing at a moderate pace. Owing to rising middle class population, rising disposable incomes, coupled with emergence of millennial generation. Moreover, emerging markets such as China and India are witnessing rise in the demand for branded clothes. 

Custom T-Shirt Printing Market by Design Look

Graphic Designed Shirt and artwork are the two-design looks of the market. The graphic design shirts segment held a lion’s share in the market. Marketing trends have changed in the 21st century. Content marketing has become more popular in advertising with more companies relying heavily on images and infographic to promote their brands. It means that every developing brand has to make use of graphic designs if they intent to convey meaningful information to their target clients. Research shows that eyes collect 90% of the information which we gather while brains are programmed to identify an alluring image in seconds. So, it would be hard to ignore the importance of graphic designing in attracting target market to a brand and increasing sales.

Competitive Landscape Analysis

The competitive landscape analysis of custom t-shirt printing market is certainly based range of market players operating in the consumer good market with increasing demand for production of custom t-shirt printing. Besides, number of market players offered wide range of products for different application in various geographic locations. The market has major competitive analysis based on new product launches as well as other developments. 

The key players studied in market are CustomInk, LLC, RushOrderTees, Threadbird, UberPrints, Spread Group, Vistaprint, Snap fish, Butter prints, Gecko, Jolly Johns, CafePress Inc., Custom Thread, Printful Inc., The Blue Gecko Printing, Designhil, Printaholic, Tee Talkies, Thai T-Shirt Factory, iLogo, Printo among others

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