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Customer Acquisition Strategies That Really Work

Businesses all over the world are interested in acquiring customers. Here's how.


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Neil Mathew

3 years ago | 3 min read

There are so many companies out there that believe that they will become successful, and it might be for any number of reasons. Some entrepreneurs think that they can grab enough market share in a specific sector, even if their product isn’t the best available option for consumers.

Others might believe that their service is the best, and focus on a specific pain point that they believe the market is ignoring. There might also be companies that focus on marketing to a target consumer better than the competition, as well.

MMC has been dedicated to serving Fortune 500 companies for decades. We understand that analyzing the customer journey can mean the difference between gaining market share and failing miserably, and we also understand how important it is to consistently grow as a company.

The world is continuously changing, and there are so many challenges - whether we are talking about technology, competition, or industry trends. Here are some ways to grow your business through some solid customer acquisition strategies.

Network With Influencers

It doesn’t matter whether you are selling an app, a yoga mat, or clothing - it might only take a handful of influencers to reach many new customers. Your organization should go out of its way to research a list of capable influencers that can help you grow your company to the next level.

This does take a bit of time and effort, and you might even want to hire freelancers to help you get a comprehensive list of influencers that can help you grow revenue.

Of course, you will want to figure out which social media platforms you want to focus on. You may find that Twitter is perfect for your particular demographic, or that one Facebook group can mean thousands of dollars in profit over one weekend. Either way, influencer marketing certainly isn’t going anywhere. In fact, brands are expected to spend around $15 billion on influencer marketing by 2022.

Add Value

There are so many companies out there that are worried about profit margins, customer support, and targeting the right demographic. While all of these aspects of the business are important, many organizations have been able to gain market share by offering high-quality content.

Consumers derive a certain amount of value from this content, whether it’s in the form of blog posts, newsletters, or otherwise, and it gives the company more credibility. You’d be surprised to find that the right video content can be integral to your overall omnichallenge strategy.

Companies often are thinking about ways to market to consumers rather than actually offer anything of value to them, but so many companies have used the right lead magnet and/or E-book to pull ahead of the competition. If you are wondering why you aren’t acquiring more customers, it might be because a competitor is offering too much value for the consumer to turn them down.

You might want to consider putting together a comprehensive content strategy for your next product launch. The right content can also help a consumer trust a brand that much more, as well.

The Right Referral Program

Customers often want to feel like they are getting something back from the company, especially if they go out of their way to recommend products and services to their friends or other people in their network.

If a customer is going to act as your advocate, why not create a referral program that makes it worth their while to spread the word?

The program can not only help improve customer loyalty, but can also help significantly in terms of marketing analytics.

You’d be surprised how effective the right incentive can be for customers, whether it involves steep discounts, a chance to win prizes or even a free gift from time to time. It shows that you appreciate the customer journey more than the competition, as well.

A referral program can be a particularly effective way to grow revenue if you are trying to get your company off the ground, and you don’t have millions of dollars to spend on marketing or advertising.

The right referral program has been vital to the growth of companies in all sorts of sectors, and it might help you acquire more customers than you ever thought was possible. Of course, you will want to do some research on the type of referral program to implement, and what tools to use to run the program.


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