Applying the right kind of analytics allows special service

Transform online experience by tapping into the power of data and analytics. Data-driven optimization pinpoints key customer behavior that businesses seek.

Data also captures preferences and pain points. These insights can help marketers fine tune digital offerings to create a seamless, personalized experience for every customer.

Telecoms engineer Danielle Alice Desanges Aucéane has firsthand acquaintance with such data collection.

“We leverage online workspaces such as Slack and Discord to build an online community,” she said. “Then we can more effectively interact and engage with our customers where we co-create or at least provide respective input and suggestions.”