As marketers for the social media generation, we have heard a million times that “content is king”.

Advertising is dead (people say this, not me) and content is the holy grail of customer acquisition, engagement and retention if not anything else I can not think of. If you are not into the content business, you will go out of business. This is especially true for consumer facing brands and even more for smaller businesses who want to build a brand but don't have the capital for it.

And that is where our job of the day comes in - content marketing.

Using content to grow your audiences, educate them, nurture them and occupy enough mind space which can turn into a decent wallet share over time.

And who better to tell us more about the role and how you can enter this domain than someone who is not just a content marketer but also a content creator herself.

Komal Begwani - Content Marketer and Creator, Spenny | Freelance Writer and Finance Creator | Ex PwC

So let's begin.