With significant technological upgradation, earphones & headphones market has evolved in recent years. This trend is set to continue for the foreseeable future, as online content consumption has been increasing worldwide. According to an IFPI research from 2019, an individual listens to roughly 18 hours of music each week, and with the steady development of online music streaming and technological evolution, that number is set to grow even more.

The increasing subscription rates across OTT platforms and audio streaming services is a significant factor driving the growth of the headset market share globally. The COVID-19 pandemic functioned as a boon for the headphones & earphones industry due to work-from-home conditions, which increased the usage of headsets when talking for business purposes, listening to music, and other recreational activities.

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Industry leaders such as Sony Corporation, Apple Inc., and Audio-Technica Corporation are focusing on expanding their market reach across different locations globally, in order to appeal to a diverse group of customers. Listed below are the top 5 global initiatives contributing to earphones & headphones market forecast:

1. Preference for wireless earbuds & headphones

With the introduction of more efficient Bluetooth codecs, wireless headphones now provide almost the same audio quality as wired headphones. Manufacturers have been able to relieve customers of tangly cables by introducing wireless headphones, providing for a more flexible listening experience: even while running or working out.

Take the example of Apple AirPods, that sparked the boom in in-ear wireless earbuds, paving the way for a slew of other innovative products by companies such as Samsung and JBL. In March 2022, OnePlus announced that it will release the OnePlus 10 Pro smartphone as well as the OnePlus Bullets Wireless Z2 headphones soon.

2. Introduction of ‘human headphones’

Speaking along futuristic terms, many companies are seeking to redefine the headphones space with unique, innovative products. One manufacturer is particularly making waves in this regard by developing what they describe as the first genuine wireless over-ear headphones. Human Inc. has produced a pair of ultra-light over-ear headphones that lie over the ear. ‘Human Headphones’ are a three-in-one design that provides ear-bud convenience, over-the-ear quality, and a powerful Bluetooth speaker.

Other than that, these headphones are also equipped with capacitive touch controls, outstanding sound quality, on-the-go communication, and other features, making them one of the most innovative devices in the market. The product’s release date hasn’t been revealed by the company yet.

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3. International brands foraying into high-potential Asia Pacific market

The earphones & headphones market across the APAC is booming, with international players showing interest in the form of expansion and investment opportunities. In March 2022, Swedish audio firm Urbanista entered the Indian market, aiming for a 5% market share in the luxury headphones and TWS (True Wireless Stereo) categories by the end of this year. The firm, which has a presence in more than 90 countries and over 30,000 global retailers, is seeking for a notable chunk of Indian headphones and earbuds industry size, which is currently rising, as a result of the pandemic.

Partial Chapter of the Table of Content

Chapter 1 Methodology & Scope

1.1 Scope & definitions

1.2 Methodology & forecast parameters

1.3 COVID-19 impact

1.3.1 North America

1.3.2 Europe

1.3.3 Asia Pacific

1.3.4 Latin America

1.3.5 MEA

1.4 Data sources

1.4.1 Secondary

1.4.2 Primary

Chapter 2 Executive Summary

2.1 Earphones & headphones market 360º synopsis, 2018–2028

2.1.1 Business trends

2.1.2 Regional trends

2.1.3 Product trends

2.1.4 Technology trends

2.1.5 Application trends

2.1.6 Distribution channel trends

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