Online stores are becoming more and more crucial to the success of every business, big or small. Keeping up with trends in eCommerce design can mean the difference between your customers happily shopping on your site or them never returning after their first time using it. Use this guide to learn about the top trends in eCommerce website design for 2021 so you can create an outstanding shopping experience that inspires future customers to buy from you again and again.

Well Organized Navigation
Navigation is one of those things that every eCommerce user wishes their site has. No matter what type of product you’re selling, customers need to be able to find your products easily. If you notice many visitors leaving your site without making a purchase, you might want to focus on rethinking your navigation. Since it can be easy for new users to get lost within certain websites, it’s important to know what style will best suit your business needs. Below are some tips that could help when designing an eCommerce website

Minimal Design
Minimalism will continue to play a huge role in eCommerce website design. There’s nothing like loading a sleek, clean-looking website that puts all its focus on your products and really makes them shine (or it could be your copy, if you’re looking to tell an emotional story about your brand). The eCommerce sector is expected to grow significantly over the next few years, which is why designers are shying away from distracting layouts—after all, less is more. It seems like businesses don’t want to confuse their customers or have them clicking on things they weren’t supposed to click on—the whole if it ain’t broke, don’t fix it! attitude still rings true.

Brand Awareness
Brand awareness is one of your best tools in developing an effective eCommerce website. Though you can’t force customers to like or follow your company on social media, establishing a strong presence on Facebook, Twitter, Instagram and Pinterest will help you attract potential customers. When people are aware of your business’s name—and what it offers—they will be more likely to click through to your website when they are searching for products or services that you offer.

Responsive & Mobile Friendly
The number one trend for eCommerce website design in 2021 will be responsiveness and mobile friendliness. Consumers are using tablets, laptops, smartphones and all sorts of devices to research, compare prices and make purchases online. A recent study shows that 77% of consumers said they’d abandoned a purchase on a retail website due to poor website performance or experience. If your eCommerce business is not mobile friendly it will hurt your conversion rates.

Purposeful Call To Action Buttons
The trend in eCommerce call to action buttons is going to be purposeful. In fact, buttons that aren’t clear as to what they do will start looking lazy and unprofessional. Your goal with a CTA button is not only to drive traffic but also ensure you don’t frustrate your audience along the way. You can accomplish both these goals by using purposeful language and a well-designed button.

Product Videos
Develop a video for a product you sell. Upload to YouTube and include a link in your post. Tip: It’s important to make sure you use keywords related to your business in your title. For example, 10 Product Videos Every ECommerce Business Needs! or 5 Benefits of Having Product Videos on Your eCommerce Website!

Transparency
Big changes are on their way for eCommerce websites in 2021. From small-to-medium sized businesses to large, global enterprises, it’s important to understand what differentiates an eCommerce website design from a website design. That differentiation has historically been fairly clear: eCommerce websites required specific features and functionalities that non-ecommerce websites did not. But as we enter into a new era of web design—and specifically, eCommerce web design—that delineation is becoming increasingly blurry.

This means two things:

1) there are plenty of new opportunities for eCommerce website development companies and

2) designing an effective online store is more difficult than ever before.

Unique Page Layout
A lot of people will have a similar page layout for their eCommerce website, but with so many customization options today, you can really make your website look unique. If your customers are using mobile devices to shop your products or services, then it’s important to look into responsive web design as well. This way, they’ll have a positive shopping experience no matter what device they use.

Mobile Pop-Up Menu
Most websites are designed with navigation systems that don’t work well on mobile devices, which can make navigating to products difficult. Pop-up menus are a great way to simplify navigation and make it easier for users to find what they’re looking for quickly. Additionally, having large buttons makes it easy for touch-screen users to navigate sites. If you have an eCommerce website that’s not optimized for mobile devices, consider using a pop-up menu to improve your users’ experience.

Conclusion
So there you have it, 9 eCommerce website design trends that will come into play during 2017 and beyond. Make sure to keep these in mind when creating your next eCommerce website! Using any one of these trends is likely to help generate more interest in your business, which means more customers for you. However, incorporating a few or all of them together will make it very likely that people are going to want to do business with you. So get on board with these trends soon! You’ll be glad you did.