According to IMARC Group’s latest report, titled “Europe Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", the Europe beer market size reached US$ 141.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 164.7 Billion by 2027, exhibiting a CAGR of 2.57% during 2022-2027.

Beer is an alcoholic, carbonated and fermented beverage prepared with water, hops, and malted cereal grains, including wheat, rice, corn, and rye. It also comprises other ingredients, such as herbs and fruits, that are added to enhance the flavor and fragrance of the drink. It is typically manufactured in micro-, macro-, and craft breweries and packaged in metal cans and glass bottles. It is rich in antioxidants, polyphenols, and essential nutrients, such as riboflavin, potassium, magnesium, folate, niacin, and pyridoxine. It can help relieve stress, strengthen muscles, enhance cognitive functioning, regulate blood pressure levels, prevent kidney stones, and minimize the risks of cardiovascular disorders when consumed in moderation. In Europe, beer is widely available in lager, ale, stout, porter, and malt variants.

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Market Trends and Drivers:

In Europe, the growing consumption of alcoholic beverages and the rising number of pubs, bars, and restaurants represent the primary factors driving the market. Besides this, the increasing willingness of consumers to try out new varieties of beers, such as flavored, lager, and craft beers, is another major growth-inducing factor. Additionally, there has been a substantial shift toward low to no alcohol beers among consumers, especially the younger generation. In line with this, the emerging trend of social drinking and the rising number of micro and craft breweries across the region have augmented the product demand. Furthermore, the leading manufacturers are introducing innovative beer variants in novel and exotic flavors, such as blueberry, honey, peach, chocolate, and strawberry, to expand their product portfolio and cater to consumers’ diversified tastes and preferences. Besides this, the launch of premium and super-premium beers in attractive packaging has catalyzed market growth. Other factors, including the surging popularity of low-calorie and alcohol-free beer, escalating demand for imported beer, rising consumer disposable incomes, elevating living standards, rapid urbanization, and easy product availability via e-commerce platforms, are also creating a favorable market outlook.

Key Market Segmentation:

The report has segmented the Europe beer market based on product type, packaging, production, alcohol content, flavor, distribution channel and country.

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

 Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others

Breakup by Alcohol Content:

• High
• Low
• Alcohol-Free

Breakup by Flavor:

• Flavored
• Unflavored

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape With Key Players:

The competitive landscape of the European beer market has been studied in the report with the detailed profiles of the key players operating in the market.

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Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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