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[Expert Roundup]: 16 Linkedin Experts share how you can grow on Linkedin

Top Linkedin experts share tips and strategies to grow on Linkedin. Find insights from Cory Warfield, Eric Sim, Jerry Lee, Jonathan Javier, Kamalika Poddar, Mita Mallick, Prachi Jaiswal, Vaibhav Sisinty, Anpayani Gupta, Chhavi Gupta, Radhika Bajoria, Sakshi Srivastava, Shreyans Singh, Anmol Garg, Adi Suja, and Michael David Chapman.


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Sourabh Kaushik

3 years ago | 30 min read

You probably already know that you need to be on LinkedIn.

If you’ve been in college, or in the professional world, it’s something you hear all the time, so much so that you may hardly react to it anymore.

Maybe you have a half-done LinkedIn profile, copied and pasted right from your resume. But you haven’t logged in for months.

If you don't use LinkedIn effectively, your searches, messages, and other activity on the site can take hours, squandering considerable time.

However, when used correctly, and with panache, LinkedIn can perform near miracles for your career's development. Recruiters and employers both use LinkedIn to source candidates for employment, sometimes even using recently departed employees or newly-placed employees for career-networking opportunities of their own.

We reached out to people across the globe from different phases of careers and domains who are getting wonderful engagement on Linkedin and asked them how they grew on Linkedin. Let us take you through what insights they have shared with us!

A huge shoutout to Cory Warfield, Eric Sim, Jerry Lee, Jonathan Javier, Kamalika Poddar, Mita Mallick, Prachi Jaiswal, Vaibhav Sisinty, Anpayani Gupta, Chhavi Gupta, Radhika Bajoria, Sakshi Srivastava, Shreyans Singh, Anmol Garg, Adi Suja, and Michael David Chapman for sharing these useful tips and insights.

Vaibhav Sisinty, Growth Hacker

Vaibhav Sisinty

What makes Linkedin stand out?

LinkedIn has something to offer for everyone. Whether you want to get a job, grow your business, or build a personal brand on the internet.

You can never go wrong with LinkedIn. Here's why:

  • It's the platform that is providing the maximum organic reach for content creators compared to other platforms, which means you can grow fast here.
  • You can connect with Top-level CEOs, CXOs, and other Influential people directly through LinkedIn, which is difficult on Instagram or Facebook.
  • Having a strong LinkedIn presence is an unfair advantage for you because while hiring, every hiring manager goes through a candidate's LinkedIn profile, and if you have a great profile, you automatically become a favorite.

What are some of the most common mistakes people tend to make on LinkedIn?

The most common mistake people make on LinkedIn is not creating content. Believe it or not, LinkedIn is still a content-scarce platform. Most people are still consumers and not creators, and that's where you can come in and take advantage.

If you don't know what to talk about, start with talking about your journey itself. What are you doing right now, and what are you constantly learning? Talk about it and share it with the world.

Another mistake I commonly see people commit is not sending a personalized invitation note to people when they are trying to connect with them. They don't use the single easiest way to stand out of the crowd to their advantage just because they are lazy to write it.

How frequently should an individual post on LinkedIn to grow quickly?

There's no exact number that I can point out. But it's always better to be consistent with your posting schedule. Decide on a schedule of, let's say, three posts a week; make it a point to post three times a week consistently for the long term.

Choose a schedule you can stick to is what I would say. Because growth always comes through consistency.

Personally, I try to post at least five times a week.

Do you think posting on certain days at a certain time is better than the others? Why? When?

As per the days of posting, I haven't found a massive difference between posting on weekdays and weekends.

But as a general thumb rule, make the most out of the weekdays because that's when most people are active.

As per the timings, follow this simple rule: Never post content when your audience is sleeping.

Which means I avoid posting in the late evenings or nights. As per my experiments over the years, posting in the mornings between 10 AM to 12 PM works really well. Another time slot that works well is around 4-5 PM.

For every individual who's new on LinkedIn, what would you like to advise them?

The advice is extremely simple. Be consistent with the platform. Whether it's content creation or cold outreach on LinkedIn, you have to be consistent to get your desired results.

I often say this, "Consistency is the Greatest Growth Hack!"

A lot of people jump into a platform like LinkedIn and expect results within a couple of days or weeks. If it was so easy, everyone would have started generating 1000s of leads, followers, and high-paying jobs.

While it's 100% possible, you have to put in the work consistently.

Mita Mallick, Top Linkedin Voice 2020

Mita Mallick

What makes Linkedin stand out?

I love LinkedIn because, as my friend Callie Schweitzer says, it's a platform of generosity. For me, LinkedIn is a place to learn and grow, network, and build a community where I feel like I belong. There are so many powerful voices on LinkedIn sharing and taking it forward.

Do you think posting on certain days at a certain time is better than the others? Why? When?

In the last 16 months of this pandemic, I have learned that all bets are off for what's a good time to post and what's not. As a working mother, I post when it works for me and my schedule. I am up early, and so I usually post around 7 am US EST- the calm before the storm- before I have to get my kids ready for the day.

What are some of the common mistakes people make on LinkedIn?

Letting a bad post discourage them from continuing to engage on the platform. I don't believe in bad posts. Something I said might not have resonated with my community on that day. Maybe I get no likes, no comments. Not even my husband will like it. And that's okay. Because I will continue to share my observations, my learnings, and my experiences, knowing that they resonate with someone in our community at some point. Showing up consistently is the key.

What are some tips to optimize one's LinkedIn profile?

Start with creating a powerful About section. Think about it as an opportunity to share your story. If you were meeting someone over a cup of coffee, what would you want to share?

In my About section, I share about my upbringing and how that ties to what I am passionate about today and the impact I want to make in the world. It's a great way for people to get to know you on a more personal, deeper level.

For every individual who's new on LinkedIn, what would you like to advise them?

Get on LinkedIn today- start posting, sharing, liking, and engaging. It's the new digital resume and a great avenue to showcase your thought leadership.

If it feels overwhelming, don't let that stop you. Think about one thing you could post this week and one or two posts you can comment on.

Consistency is the key.

Cory Warfield, LinkedIn Growth Coach

Cory Warfield

What makes Linkedin stand out?

It's the only one presently that, I believe, has the social proof and trust factor, and it's where the majority of all professionals live online without trying to tap into disparate systems and communities. It has the most daily activity, and the algorithm is smart about who to connect to what. Ultimately they are the first to market in professional social media, and being backed by Microsoft is a huge competitive advantage. No one is even close to being competitive.

While using LinkedIn for the first time, what are some of the most important things to do?

  • Engage
  • Be Professional (read: rules of conduct)
  • Be authentic, and
  • Try to be as helpful as possible.

Ultimately: 'DON'T BE SALESY.'

What are some of the most common mistakes people tend to make on LinkedIn?

Being too salesy, discriminating or marginalizing a community, being overtly religious, or anything that's not inclusive or professional.

People expect engagement without engaging with others. Just like any other place and any other thing, it’s a two-way street. Start engaging with others to boost your engagement!

Who should people connect with? How to start making meaningful connections on Linkedin?

Engage with anyone and everyone - you shouldn't know everyone you're engaging with, or you're doing it wrong.

Be spontaneous and authentic. Let your true colours show, whatever they might be! Keep the “blue water” strategy top-of-mind. Engage with and support others, and be transparent - never wait for perfect content, perfect timing. Never overthink about posting something.

The Law of reciprocity dictates that you get out what you put in. The numbers aren’t vanity metrics, they’re real people and real opportunities.

Also don’t just show up trying to teach people. Be there to learn and mingle!

Q. What are some common misconceptions about LinkedIn?

Many people believe that LinkedIn is a strictly professional platform but in reality, even business professionals are allowed to have a bit of fun and it’s perfectly okay to step out of your professional hat once in a while.

At the same time, I would like to warn people that just like any other social media platform, there are bots, trolls, and haters on LinkedIn. It’s no longer a platform with just business professionals. It’s time to start looking at LinkedIn just as we look at Facebook/Twitter and hence, you need not interact with everyone on the platform.

Jonathan Javier, CEO of Wonsulting

Jonathan Javier

What makes Linkedin stand out?

LinkedIn stands out because it’s one of the most utilized platforms currently by job-seekers and hiring managers. There are millions of opportunities that people can find for jobs and speaking opportunities, podcasts, connections, and more. What I like to say all the time is, make friends, not connections, and some of the people I’ve met on LinkedIn have become my closest friends.

While using LinkedIn for the first time, what are some of the most important things to do?

Some of the most important things to do if you’re using LinkedIn for the first time is the following:

  • Having a complete LinkedIn Profile: At Wonsulting, we created Wonsulting Wendy which is an example LinkedIn profile for our community to utilize for their own. It includes what you should add to your About section, experiences, and more to make sure recruiters and hiring managers are intrigued about your profile!
  • Making Linkedin content: Less than 1% of LinkedIn users make LinkedIn content; create content weekly regarding various topics: They can range from your own story, how your job search is going, insights from articles, and what you’re interested in getting into. By doing so, recruiters/hiring managers may find your posts which can then lead to them viewing your profile and reaching out!
  • Connecting with professionals, recruiters, and hiring managers: After making your complete LinkedIn profile, connect with professionals by networking through LinkedIn, which can lead to dream opportunities. Always send a personalized invite when connecting with people because it’ll help you stand out from the crowd of invitations!

What are some of the most common mistakes people tend to make on LinkedIn?

Some common mistakes people make on LinkedIn are the following:

  • Not sending personalized invitations to professionals: Out of the 5,000+ requests currently in my queue, less than 1% of them have personalized invitation requests. By sending a personalized invitation, you’re standing out from others who don’t and also build rapport/show what your “ask” is before connecting.
  • Being “afraid to reach out”: What’s the worst thing that can happen? The worst thing that can happen when you reach out is no response. The best thing? A response and an opportunity potentially in your dream company or position!
  • “Active” vs. “Passive”: At our Wonsulting Workshops, we always ask if LinkedIn users are active or passive on LinkedIn (Active meaning they make LinkedIn content vs. Passive meaning all they do is message people and seldomly use it). 9/10 people say passive; by being active, you’re able to gain more opportunities compared to others who don’t!

How frequently should an individual post on LinkedIn to grow quickly?

The perception is that you HAVE to post every day to grow quickly; however, if you initially do this, you’ll tend to burn out. One way to grow quickly is being active on other people’s content who are in your niche.

For example, let’s say you post about #JobSearch. Search the hashtag #JobSearch on LinkedIn and find the highest engagement posts. After finding them, engage with the post and leave a comment which shows you’re also an expert or talk about similar fields. By doing so, you utilize other people’s content and brands that are already established to grow your own!

What are some tips to optimize one’s LinkedIn profile (tips about profile picture, bio, headline, etc.)

You can optimize one’s LinkedIn Profile easily by taking a look at Wonsulting Wendy, but two of the most important pieces of your profile are Your Headline and Your About Section.

Headline: Your headline should showcase your past/present role and what you’re interested in getting into, as this is the first part of your LinkedIn profile that’s seen by professionals. For example, having a headline of “Aspiring Product Manager | Business Finance Student at UC Riverside” is better than “Seeking opportunities in product management”.

About Section: Your about section showcases your past, present, and future experiences. One key component about your About Section is establishing what you like to do outside of work + for fun. For example, you can add achievements in your About Section, which showcase what you’ve accomplished but also passions you exhibit that others might as well.

Radhika Bajoria: Strategic Communications at Touchstone Partners

Radhika Bajoria

What makes Linkedin stand out?

The moment you think that you have to build authority, you have already lost the battle, even before starting out. Your thoughts shape up your actions, decisively or indecisively, knowingly or unknowingly.

Hence, it is vital to start out with the intent to be consistent and keep the quality of the content high at all times. Merely having high energy isn’t sufficient. That energy needs to be converted into motion to get started.

It is not the platform that stands out, it is you who needs to stand out on any given platform. For that to happen, you need to know your purpose for being on social media. Awareness is a key to making your social media life happy and cheerful amid social media performance stress.

For me personally, my purpose was to connect with industry leaders and it was only LinkedIn that offered me the solution to my problem statement. Hence, it stood out for me as it solved my purpose.

While using LinkedIn for the first time, what are some of the most important things to do?

I don’t believe in prescribing too much as humans’ instinct is to do the opposite of what’s been told. I will, however, list down the things that I did when and what I used to tell myself when I used LinkedIn for the first time:

  1. Identifying the reason behind you being on the platform is extremely crucial. Being like a headless chicken on the platform would do you no good. It will only make you feel left out. You need to start with something that gets you into action and motivates you to keep doing it on and on. All these were the thoughts that I used to tell myself while I was a newbie.
  2. Once you identify the purpose, your plan of action becomes simpler, clearer and you can start with a razor-sharp focus. The next step is to identify the niche you love and mind you, ‘love’ is the word, as it is only in love that you keep on trying without giving up.
  3. Start reading and building content in the area that you are genuinely interested in. If you love what you do, it will reciprocate the same energy in the form of success. Never expect or set hard timelines for achievements. Take it slow. Anything done in a rush is as good as nothing done. Hence, do your research, keep the patience level high, and then start generating content.

How to start making meaningful connections on Linkedin?

There is nothing defined as a meaningful conversation until you create one. A connection can never be established unless it’s meaningful. In the world of technology, often people mistake the number of followers to be equivalent to the number of friends or acquaintances.

Connect with people with whom you can share your vision and purpose. Connect with those who respect your purpose and believe in being aligned with you. Unless you communicate, you won’t get a chance to connect. Hence, start with a communication that is crisp and meaningful in all directions.

How much time should a person be spending on Linkedin while starting out?

This is like asking how much time a person should spend while eating food. Till the time you enjoy, fill up your mind with new information, and feel satisfied, you can stay on the platform.

The timeline varies from person to person. A newborn wouldn’t spend a lot of time eating food as a young man would.

Hence, a newbie would naturally not spend a lot of time on LinkedIn. But as time passes by, people automatically tend to realize the need for food, and hence their appetite increases. It is just a matter of time and interest. Some younger folks also decide to diet and not eat food as they think it is a healthier option. Similarly, some people might not like spending time as much even after being on the platform for years. Hence this question is very relative and subjective.

How frequently should an individual post on LinkedIn to grow quickly?

There is no set formula to grow. Growth is a function of time and attention. If you worship your body day in and out, it will give you results faster. But if you only exercise on the weekends, you will take longer to get in shape. It is just based on how much energy you put into what you are doing. I used to post almost daily and that was consistent for me.

For some, posting once a week is consistent, which is fine. So long as you feel you are growing, it shouldn’t be a problem unless your actions affect others who are working with you.

For every individual who’s new on LinkedIn, what would you like to advise them?

Be free-spirited. Don’t be driven by traction. Feel good at all times whenever you write. Don’t compare your presence and content with others on the platform.

Look up to others who inspire you but don’t be bogged down by setting unrealistic expectations of yourself. Expectations kill confidence because if not met, it turns into disappointment, which is unhealthy.

Eric Sim, Founder of Institute of Life (IOL)

Eric Sim

Q. While using LinkedIn for the first time, what are some of the most important things to do?

Engage with Linkedin News: When I read relevant posts from Linkedin News Asia and 领英今日必读 (LinkedIn Chinese News), I try to leave an insightful comment. Because of their huge followings, I get a lot of engagement. Leave comments on posts that are interesting or inspirational to you.

Stick to the same theme: Before I wrote my first LinkedIn article, I wasn’t sure what topic to focus on. I love talking about hotels but there are already tons of travel blogs out there. Architecture and interior design is another passion of mine but I don’t have the credentials to talk about them. So I decided to focus on career and life skills which I am still sticking to till today.

Engage with readers’ comments: I try to engage with readers’ comments as much as I can. They take the time to read my articles, so it is only right that I also take time to reply. I really appreciate them leaving insightful comments regularly.

Leverage external sources: I give interviews to organisations such as CFA and contribute articles to efinancialcareers. Some of their readers who like what I said or wrote may come to my Linkedin account to read more of my content. I also tried to drive traffic from my Instagram account (instituteoflife) to my LinkedIn but with no success. haha!

Q. What are some of the most common mistakes people tend to make on LinkedIn?

Asking for a favour or job in the first InMail

Q. How to start making meaningful connections on Linkedin? Who should people connect with?

Engage actively. You can connect with interesting people you can add value to. To take full advantage of LinkedIn, you should reach out to people you don’t know.

Q. Do you think posting on certain days at a certain time is better than the others? Why? When?

No best time. Most important is to be consistent. I post on Tuesdays and Thursdays around 7:45 am Singapore time.

Jerry Lee, Co-Founder of Wonsulting

Jerry Lee

What makes Linkedin stand out?

I find that most people have two sides to themselves:

  • Personal
  • Professional

Instagram, TikTok, Facebook, etc. allow for users to express their personal traits.

Whereas LinkedIn is one of the only platforms where its professionals first (rather than social-first). As a result, you'll see that it's very easy to find people who share similar professional interests.

While using LinkedIn for the first time, what are some of the most important things to do?

It is extremely important to optimize your profile when you first start. Once you do that, it’s important for you to create content that you are passionate about. You want to use that passion to create content regularly (weekly,biweekly, monthly etc.)

What are some of the most common mistakes people tend to make on LinkedIn?

The most common mistake I see people make on LinkedIn is sending a connection request without a personalized invite. I have ~9,000 pending connection requests, of which 5% send a personalized invite. Half of those people who send personalized invites are sales pitches, and the other half are actual reach outs.

How frequently should an individual post on LinkedIn to grow quickly?

The key is consistency. You can post once a day, week, or month – as long as you are consistent!

Kamalika Poddar, Top Linkedin Voice 2020

Kamalika Poddar

What are some of the most common mistakes people tend to make on LinkedIn?

  • Do not be in a hurry to grow your network. Remember, your network is your net worth.
  • And in your hurry to grow your network, if you end up adding irrelevant people to your network, your net worth is going to be impacted. Be very strategic in whom you reach out to, how you reach out to them, and if you're able to succinctly let them know the value you bring to the table that will make the connection mutually beneficial.
  • Never start a connection with an ask. Always give before you can ask.
  • Try to get to know the person on the other side of the connection. Remember, your connections are humans, not mere statistics.
  • Never send out a connection request to someone you don't know. Instead, try to get to know them before you send a request. I have written and spoken in detail about my 1-5-3 rule, so feel free to check that template out.
  • Never send blank connection requests. Always personalize, by complimenting the other person and letting them know what they can expect from you, and in return how they can help you.

How to start making meaningful connections on Linkedin?

It’s very simple. Ask yourself, if I were travelling in a bus and this person randomly came asked something of me, would I be inclined to help them? The same applies to LinkedIn as well. Try to get to know the other person, even if it's superficially, before you reach out to them.

Attend networking events. LinkedIn promotes many such events on its platforms. Use that as a foot in the door to get to know the kind of folks you want to network with, Comment very strategically on the posts of your target networks. Use the 1-5-3.

Ask your present network to facilitate an introduction.

How frequently should an individual post on LinkedIn to grow quickly?

I believe in consistency. Not in the frequency of my posts, but the quality. So I'd only ever post if I had something meaningful and valuable to contribute to. I do not ascribe to the "posting every day, else your reach will go down" strategy. That will be detrimental in attracting the right kind of audience.

I also do not believe in "growing too quickly". Nothing good ever comes out of hacking your way to the top. You will never be on a sound foundation, and it won't be a pretty sight when it comes down.

What are some tips to optimize one's LinkedIn profile ?

There is no ‘one size fits all’ solution here.

Your profile is a virtual representation of yourself, so make sure it is a true reflection of your personality.

When it comes to the display picture, yes, having a clear headshot is preferable as it gives a face to the profile and makes it more approachable. However, if you feel too stuffy in a blazer and tie and suit, feel free to ditch it. If you prefer ethnic wear (especially for girls), you must absolutely use that in your profile.

Remember, you need to look confident, approachable, and well-groomed. That is all.

For every individual who's new on LinkedIn, what would you like to advise them?

I don't really have any advice. Just that, don't lie on your profile, please. Feel free to create content, and don't be shackled by "is this appropriate for LinkedIn."

Had that been the case, we would've never had stand-up comedians like Rahul Subramanian, and Garv Malik coming into the picture, ever!

Just make sure you're being respectful and aren't defaming anyone. Rest all is good

Michael David Chapman: Co-founder, LeadIn Social

While using LinkedIn for the first time, what are some of the most important things to do?

Although there are a lot of things you should be doing, I would be sharing one tangible and one intangible thing that are most crucial on Linkedin.

Understand why you are on Linkedin- Because if you don’t know the answer to this, you are soon going to feel overwhelmed and would eventually be distracted in the huge sea of different features, posts, advertisements, courses, and many more things like these.

Optimise your profile - It’s been said by multiple people thousands of times and I would say it again that you need to complete your profile on Linkedin. Anyone who would be looking at your profile should be able to know who you are through your about section, headline, and your profile picture.

If you are an experienced professional looking for a job, you need to put up some quantifiable numbers in your experience section to prove that you have gotten results.

What are some of the most common mistakes people tend to make on LinkedIn?

Most People treat Linkedin like a Career/Networking vending machine: People expect that when they put their time and efforts on Linkedin, they would get results instantly, which isn’t the case. And then, they start getting frustrated and impatient, and finally stop putting in efforts on Linkedin.

Most people are not willing to give: The ones who give the most on Linkedin gains the most. People are simply not willing to give and instead keep expecting returns from the platform. If you are willing to give your attention and efforts in authentic ways to other people on the platform, Linkedin would work wonders for you.

How to start making meaningful connections on Linkedin?

This again goes back to asking yourself why you want to be on Linkedin. If you are a fresher, connecting with hiring managers, experienced professionals in your niche could be a good place to start with. If you are a business owner, it would be a completely different set of people with whom you should be connecting with.

But, from a wider perspective, I don’t agree that you should only be connecting with the people you know, especially when you are young. Make meaningful connections with as many people as you can, provide them real value, and actually listen to them instead of just planning to get something from them.

How much time should a person be spending on Linkedin while starting out?

Since 2017, I have probably been logged in on the platform for more than 12000 hours and I still can’t answer that question. But, an ideal approach would be to first chalk out what you want to achieve from the platform.

I would quantify one part for our readers: If content is part of your strategy, for every one hour you spend on the platform, try giving 10 minutes of it to other people by engaging with their posts.

Do you think posting on certain days at a certain time is better than the others?

There has been some extensive and insightful research done by experts to answer that question. But, instead of sharing a time, I would share the thought process that worked for me. Whenever you decide to post something, think about when the largest concentration of your target audience is online on the platform. Because, when you post something, the platform sends it to about 10-20% of your network and the response from them on the post decides how further the content is distributed on Linkedin.

Personally, Monday and Tuesday mornings work best for me as most of my network is active during that time.

Prachi Jaiswal, HR Recruiter

Prachi Jaiswal

What makes Linkedin stand out?

There are a lot of online platforms to build authority, but LinkedIn is the only leading professional platform where you can connect with professionals all over the world. From entrepreneurs, CEOs and decision-makers to HRs, designers, and sales leaders, you can connect with anyone. LinkedIn is the platform where we can learn from others.

While using LinkedIn for the first time, what are some of the most important things to do?

The most important thing to do while using LinkedIn for the first time is to read all the LinkedIn policies very carefully, which clearly states what needs to be done and what should not be done, and if you break any of the policies that can affect your account from restriction to blocking.

You need to be yourself, and the content should be original.

What are some of the most common mistakes people tend to make on LinkedIn?

Mistakes are a part of life, so making mistakes is good, but to grow, we need to learn from those mistakes. People are nowadays considering LinkedIn as Facebook. LinkedIn is a platform for professional purposess, and people should consider obeying that.

How frequently should an individual post on LinkedIn to grow quickly?

One post daily is enough to grow. You can increase the post going forward, but not more than 2-3 posts on a daily basis.

Do you think posting on certain days at a certain time is better than the others? Why? When?

Yes, timing is very important on LinkedIn. First, you need to observe your audience from which time zone they belong. If you’re focusing on the Indian audience, you can post in the morning, and if you are focusing on the international audience, you can post in the evening.

Anmol Garg, Standup Comedian | Founder, Sales5X

Anmol Garg

What makes LinkedIn stand out?

I personally feel that LinkedIn, amongst all the other platforms, is the easiest to use. And, compared to other platforms, more professionals are on LinkedIn. You can definitely find your target group and your target market on LinkedIn. So, I feel it's the easiest and the fastest way to build authority.

And, the LinkedIn reach has been pretty good so far. A lot of other platforms have killed the organic reach, but LinkedIn has managed to provide the organic reach to its creators. So, your content will be seen by a lot more people than on other platforms. Within a short amount of time, if you produce good quality content, it can actually reach out to your target group, generating more leads and sales for you.

What are the most common mistakes people tend to make on LinkedIn?

Many people think that LinkedIn is the place where ”I put some content and immediately I'm going to get results”. No, it doesn't work that way. It's a long-term strategy. It's going to take a considerable amount of time. That's what I did. I was not much active on LinkedIn till 2019. I have been very much active on LinkedIn in the last two years, and now I'm starting to see the results. I have started to generate a lot of leads for my business. So it's a long-term approach.

Secondly, I feel the focus is not so much on producing quality content for many people. It's just about resharing. There is no directed purpose for that content. It is just all over the place. Due to this, people aren’t able to know what you stand for. So you have to identify what you need to be known for online and put up content related to that. Anything outside is diluting. People are somewhere all over the place, and that's where they get it wrong.

How frequently should an individual post on LinkedIn to grow quickly?

It all depends on the individual. I do at least one post a day. And if you really want to be aggressive on LinkedIn, one post a day is good. People do even two posts a day. But again, it depends on your time bandwidth. But if you can do one post a day, a good one at that. I think you're going to grow fairly quickly.

Do you think posting on certain days at a certain time is better than others? Why?

For me, what works out is early in the morning, sometime around 11: 30 am, which I know is a peak time. So I try to post somewhere between 10:30 - 11:30 in the morning. In the evenings, I don't get that push.

How much time should a person be spending on LinkedIn while starting out?

It depends on the objective of what you want from LinkedIn. But according to me, if you can spend 3 hours a week, it will really push your reach. It will make your presence felt on LinkedIn.

Anpayani Gupta: Stock Broker and Technical Analyst

Anpayani Gupta

What makes Linkedin stand out?

The very nature of the platform that keeps it professional. I use it to express my opinions of the Financial Sector where my profession is.

What are some common misconceptions people have about LinkedIn?

1. That people will reply to unsolicited communication always

2. Business stories don’t get as much reach as job stories.

For every individual who’s new on LinkedIn, what would you like to advise them?

Make this platform your primary one if you are someone who wishes to understand more about corporate, business and other related fields instead of just a casual social media pastime. While you might be building a network on other platforms, do build a professional network here.

Chhavi Gupta: Product Manager at Sundial

Chhavi Gupta

While using LinkedIn for the first time, what are some of the most important things to do?

  • Don't feel overwhelmed, there will be many content creators - they've become great by practice.
  • Don't feel obliged to create content or post about anything
  • If you feel like posting for the first time, write something, read it after few hours, get some feedback and post
  • You don't have to accept ALL connection requests
  • You don't have to take ALL comments to heart
  • You don't have to make a connection with anyone you don't feel a need to connect with.

What are some of the most common mistakes people tend to make on LinkedIn?

  • Sending bulk messages - I've got messages saying "Hi sir"
  • Connecting with everyone - you'll start seeing very random content at times
  • Feeling obligated to respond to all messages.

How to start making meaningful connections on Linkedin?

You should connect with people you know and the ones you admire (or follow them). If you like someone's profile/content, send a request along with a message.

Do you think posting on certain days at a certain time is better than the others? Why? When?

Think about when you open LinkedIn - generally on weekdays - generally in-office time - so choose such a time accordingly. On any social media website too - if you post on a random low activity time, your post will get lost by the time users are active.

Sakshi Srivastava: Talent Acquisition at Fiserv

Sakshi Srivastava

What makes Linkedin stand out?

Linkedin is a platform to gain & share knowledge. It gives you the ability to showcase your profile, expertise, recommendations & connections. It helps you in finding groups with similar professional interests.

Linkedin helps you with job searches & recruitment, and is a great way to stand up to date with industry news, and increase the visibility of your brand.

What are some of the most common mistakes people tend to make on LinkedIn?

  • One shouldn’t get too personal on Linkedin
  • Post and engage with Controversial Content.
  • Be inconsistent
  • Connect with someone & try to sell them immediately.
  • Inappropriate use of words & incorrect grammar.

How frequently should an individual post on LinkedIn to grow quickly?

One should post around 1-2 times per month to start & grow your network quickly on Linkedin.

While using LinkedIn for the first time, what are some of the most important things to do?

  • You should have a good, relevant & appropriate photograph.
  • Choose the right background.
  • You should have a minimum of 500 connections.
  • List your college & previous workplace with a little description of your current & previous work experience.
  • Mention the certifications & training you have done so far.
  • Mention your hobby & interest level.

What are some tips to optimise one’s Linkedin profile (tips about profile picture, bio, headline, etc)?

  • Choose the right profile picture for Linkedin
  • Make your headline more than just a job title
  • Grow your network
  • Showcase your passion for learning
  • Request Recommendations

Shreyans Singh: Content Creator

Shreyans Singh

What makes Linkedin stand out?

2 reasons- audience and algorithm. LinkedIn has an active and engaged audience that craves good content. But all we have on LinkedIn is copied content from HRs and celebratory posts.

This presents an opportunity for creators who want to share good content. Plus, LinkedIn’s algorithm is far better than other writing platforms like Twitter and Medium. So you can grow quickly.

While using LinkedIn for the first time, what are some of the most important things to do?

Send a lot of connection requests and build your network. Start with your friends, then your college people, then college alum, then people from other colleges. Slowly, you’ll build a great network. People with great networks get lots of opportunities.

Also, engage with other people’s posts. By engaging, I mean liking, commenting, and resharing. Try to comment on valuable stuff, don’t shit-comment. It creates a good image of yours.

How frequently should an individual post on LinkedIn to grow quickly?

I started with posting every alternate day. Then I increased it to 1 post every day. Then I increased it to 2 posts every day. But this was hectic, plus the content quality was going down, so I came back to 1 post per day.

The lesson here is- you can post as many times as you want, but make sure you don’t compromise on quality. I’ve seen people with big following posts 4 times a day, and I’ve seen people with a big following post once a week.

What are some tips to optimise one’s Linkedin profile (tips about profile picture, bio, headline, etc)?

A professional picture looks good. I’ve seen people from my college post their goa beach pictures. Avoid that. Make sure your face is properly visible.

How to start making meaningful connections on Linkedin?

In the beginning, send connection requests to your friends and college batchmates. Then start connecting with your college seniors and alumni. Having a good network plus lots of mutual connections increases the chances of your connection request getting accepted by strangers.

Adi Suja: Founder and CEO of Growthclub

Adi Suja

What makes Linkedin stand out?

Whenever a new social media platform was launched in the past, be it Facebook, TikTok, Twitter, or Linkedin, there was a huge gap between the number of creators and the number of consumers. It's called the creator-consumer gap.

For example- Let’s take the example of Facebook. In the recent years, brands and content creators have tried to make the most of Facebook by creating huge amounts of content on Facebook. All the big brands in the world are pouring money into content creation and advertising on Facebook. As more brands start pouring money and more content creators start creating content, the creator-consumer gap starts reducing which is the major reason behind creators not being able to generate a lot of organic reach on Facebook.

Linkedin is a business networking platform. So, most people log in on Linkedin with the idea of being hired or recruiting someone. This attitude shift makes Linkedin a good platform for getting an organic reach for your B2B business because not many people use Linkedin for content creation purposes.

What are some of the most common mistakes people tend to make on LinkedIn?

Linkedin's usage statistics reveal that Linkedin marketing strategy will be five times more effective if you combine brand awareness campaigns with sales campaigns.

For example: Most people use the messaging feature just to reach out to a bunch of contacts and try to sell them services. But, your campaigns would become more effective if you can integrate your brand awareness campaigns with your sales campaigns as this would provide you visibility in front of your potential customers before you reach out to them. This strategy is far more effective than just a social selling strategy on Linkedin and it's something that we ourselves follow at Growthclub. We make sure to push content multiple times in a day that ultimately helps us in brand awareness.

The next common mistake is that people don't understand how Linkedin works. Whenever a user sees a piece of content from you on the Linkedin feed, the first thing they do is check your profile. If your profile is not optimized properly, you won't get any leads from Linkedin.

Optimising your profile on Linkedin is more important than any other platform because Linkedin prioritizes the users' profile content more than the company page content. So, you have to make sure that your user profile is optimized on Linkedin if you want to generate business leads and revenue.

For every individual who’s new on LinkedIn, what would you like to advise them?

Linkedin is a beautiful platform and it has literally changed my life. Let me tell you a story. Three years ago, when I started out on Linkedin, I was someone who literally did not understand how to generate leads. All I knew was how to prepare content and share content.

I started sharing a few posts but wasn't keeping a check on the results. I wasn't sure if it's going to work but when we started getting inbound leads through my posts on Linkedin, I understood this platform is going to work wonders for us.

For the next few years, we spent a lot of time and effort on Linkedin, experimented a lot to understand what's working and what's not. It's better to assume that you will not generate any results in the first three months on Linkedin. Continue putting efforts from a long term perspective and as your audience grows, you will start seeing wonderful results.

Liked the insights shared by the Linkedin experts? Check out our compilation of top Designers, Product Managers, and Content Writers!

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Sourabh Kaushik

Through Tealfeed, we're building a knowledge-sharing platform that serves all kinds of informative content from articles to videos to podcasts, allows users to connect with creators, provides monetization opportunities to creators, and gives creators an opportunity to get paid projects from brands.


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