Four Steps to Successful Networking

So what can you do to become a successful networker?


Kurt Newman

3 years ago | 2 min read

Networking has been around for a long time and for those who do it well they attract new business contacts, referrals and even close friendships.

So what can you do to become a successful networker?

1. The organization

Select an organization that will provide you with the greatest opportunities. Many are not-for-profit and can be business or community based such as local chambers of commerce and Rotary.

To validate your decision attend several functions as a guest. Most will allow you to do this with no fee involved.

Learn what their objectives are; the number of members; are they a growing organization or stagnant; what do they look for in new members and how could you contribute to the organization if you chose to?

You may go through this process with a number of organizations to develop your networking portfolio.

Your regular attendance is crucial in order to develop trusting relationships and ultimately attract quality contacts, referrals and new business.

If you feel comfortable with the culture and vision of the organization and want to become more involved there are always roles available where you can assist and add value. This can lead to your being more publicly profiled to the membership.

2. Preparation

Many functions can be after hours so ensure you appear fresh after a day's work. If time and circumstances allow have a shower and put on a fresh set of cloths.

If not make sure you look professional and project positive energy even if you feel somewhat tired. Take plenty of business card with you. Set realistic and achievable objectives.

3. Networking

When you enter the room make sure you smile. A name tag will more than likely be provided so pin or clip it on the right hand side of your shoulder. The reason for this is when you reach out to shake someone's hand your name will automatically be pushed forward making it easier for the other person to read.

When you approach a group be patient and wait for a break in the conversation. Introduce yourself and the name of your company and hand your business card to the recipients. They will probably ask about you/your company so give them your elevator speech and pause.

You will be asked questions so answer these succinctly and then ask one of the members of the group about themself and or their company. Continue connecting with each person in this manner. This will ensure you keep them engaged.

When the conversations have reached a natural conclusion excuse yourself politely and then move onto another group and go through the same process.

Don't ever rush. Ask more questions than you get asked to learn about each person and build relationships so that at any time in the future you will be able to pick up from where you left off.

4. Post event

Within 24 hours of the function send an email thanking each person, mention part of the conversation you had and let them know you are looking forward to seeing them next time.

If they have asked for more information about your product/service then send it and note to follow up with a phone call.

The post networking activity is most often done poorly. Whether there is an opportunity to do business or not in the future is irrelevant always send a post event email. Your caring and professionalism will show.

Networking can be a most enjoyable and productive experience, build lasting business relationships and create new sales opportunities. This is of cause provided you attend functions regularly and follow these simple guidelines.


Created by

Kurt Newman

Kurt has completed projects for small to multinational companies in Australia, the Middle East, Europe, and Asia. Sales revenues increased from 10-56%. As a salesperson he created sales records for four companies in four industries and won numerous sales awards including Salesperson of the Year. Products and services were new product sales; consultative sales; relationship sales and retail. Kurt co-founded Sales Consultants in 2000 and has written over 70 articles for electronic and traditional media publications. He is the author of 21 Timeless Insights for Sales Success and his next book The Most Unlikely Salesperson will be published in the last quarter of 2021.







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