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The Future of App Development Is Multi-Experience

Multi-Experience Apps and Their Impact on the Market.


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Sophie Zoria

3 years ago | 5 min read

Current technological trends are highly focused on the development of various smartphone apps as the major part of the world population uses these gadgets. An impressive rate of app market growth is also an indicator of the fact that consumers are going to develop their tastes, and companies will have to satisfy this demand.

Consumer tastes are already evolving, that is why traditional web apps, conversational apps, wearable apps, and chatbots are not enough anymore. This is where multi-experience comes into play. According to the Gartner research, this term refers to different permutations of modality, such as touch, voice, gesture, device and app with the help of which users interact during their digital journeys at different touchpoints.

The reason why multi-experience has such a boost in demand is quite simple — customers continuously receive new modes of interaction with technology through the appearance of innovative conversational, wearable, and immersive devices that are becoming increasingly available to the general public.

However, it is important to understand why multi-experience apps are projected to be the future of app development. That is why there are several questions that need to be answered:

  • How are they changing mobile app development?
  • What are the technologies used in multi-experience app development?
  • What are the types of multi-experience app development?
  • What are the advantages of this approach?

Multi-Experience Apps and Their Impact on the Market

The consumption of data is becoming more diverse, and users are able to utilize different channels in their devices such as voice, text, and touch. That is why digital experience is going beyond the one that is delivered by web and mobile apps. As a result, now apps are combining different functionalities to stay relevant.

Naturally, the trend of combining several unique aspects of different apps created demand for such apps that are adjusted according to several channel interaction modalities. This is actually the future of apps as the technology is bound to become more accessible to the general public.

Such a tendency, in turn, will lead to the increasing impact of multi-experience apps on the market. Customer preferences are changing, requiring greater functionality from gadgets and apps as users are becoming more exposed to the latest technological innovations.

Multi-experience solutions are there to meet this demand. If businesses want to survive, they will need to adapt to this relatively new trend and take steps to develop innovative Android and iOS apps to stay afloat. Otherwise, they can employ an intermediary such as this mobile app development company from Singapore to do the job.

With this trend in mind, we may boldly state that the market will be disrupted by the multi-experience apps thereby forcing companies to switch their focus and become proficient in the development of these apps. Therefore, it is possible to expect a rapid development of platforms that will be able to support the creation of apps to satisfy the market demand.

Technologies Used in Multi-Experience App Development

When it comes to technologies that are used in this particular type of app development, there are several worth mentioning:

  1. Visual interfaces;
  2. Touch interfaces;
  3. Chatbots;
  4. Augmented reality;
  5. Virtual reality;
  6. Wearables.

The first two technologies are already well-established in the app market and provide users with quite a wholesome experience. These are the apps that we consider to be “traditional” today. However, the other ones are more tricky.

Chatbots, which are essentially conversational UIs, provide users with information through voice and text. They can answer questions in a natural way that resembles interacting with a support center representative. Augmented reality (AR) and virtual reality (VR) are not quite accessible for the general user yet; however, these technologies are making their way to the mass market, and their price is likely to drop down. Wearables have been around for some time — Bluetooth headsets, smartwatches, and fitness trackers among others.

Altogether, these technologies are ushering in the age of multi-experience apps because some businesses are already applying these technologies while others need to keep up the pace. That is why it is also possible to assume that the technologies used to develop multi-experience apps are going to continue developing rapidly in the near future.

Types of Multi-Experience in Mobile App Development

Complementary experience

In this case, experience is complemented by several devices. To better understand this concept, you may think of the devices that complement each other while providing a user with some type of digital experience.

The main focus here is on collaboration and/or control. So, it is possible to imagine a complementary experience as an ability of multiplayer games to connect players, or an ability of one player to host a session while others join it.

Consistent experience

When it comes to consistent experience, Google is one of the best examples to consider. Consistency in experience is based on the ability of an app to replicate things such as flow, structure, core, feature, and content set among others.

Furthermore, Google is known for adapting its apps for various devices, screen sizes, and UIs. Thus, here it is possible to think of an app that can be universally used anywhere while retaining its distinguishing features.

Continuous experience

Google has been highly successful in this segment as well. In terms of continuous experience, it is required to imagine the ability of users to continue experiencing content on different devices. One of the simplest examples is YouTube.

You are able to watch a video on the mobile device but if there’s a need to stop it, YouTube synchronizes your progress and you can proceed watching that video later on the same or different device. A similar situation is with Amazon’s Kindle service that provides an ability to read books.You can continue reading where you left on a previous device.

Advantages of Multi-Experience App Development

Multi-experience app development is perfectly suited for digital transformation as it allows you to have greater control over user experience while establishing their presence on different platforms and devices.

It is also important to understand that companies can quickly develop apps to create connections between various digital touchpoints. This way, the ability to satisfy the evolving needs of consumers can rise considerably.

Furthermore, optimized DevOps practices and tooling coupled with the reusability and portability of back-end services can significantly reduce the app development expenses thereby freeing resources for adding new touchpoints to the final product.

Multi-Experience Is The Future

As the number of available digital devices increases, so does their functionality. Now consumers are looking for integration and synchronization during their digital journeys. That is why multi-experience is becoming a new standard for app development.

Considering the fact that technologies such as AI and cloud-based computing create relatively easy to execute solutions, it is possible to boldly state that the future of multi-experience apps is solidified.

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Sophie Zoria

Sophie Zoria is a passioned journalist writing about tech and marketing trends, mobile apps, and design. Check out her Medium page: https://medium.com/@sophie_65309


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