COVID-19 IMPACT ANALYSIS ON GLOBAL IRRIGATION AUTOMATION MARKET

The outbreak of COVID in the irrigation automation market
caused distribution since it spread was across the globe and it has mixed
impact on the irrigation automation market. The COVID-19 outbreak has created
disruption in industries like, manufacturing, construction and infrastructure,
automotive and among others. This crisis also affected the irrigation industry
and leaved impact on the water energy ecosystem. Furthermore, lacking labor
availability and supply chain interruption caused by travel restriction are
among other factors adversely limiting the irrigation automation market. The
difficulties in carrying out agriculture activities and due to imposition
lockdown are limiting the supply of irrigation systems worldwide. Furthermore,
at the initial stages of the pandemic, the world experienced, ‘supply shocks’.
China is the producer and supplier of most of the raw materials or inputs in
many industries. Therefore, there were disruptions to the availability of goods
supplied from China so thereby, affecting the overall irrigation automation
market.

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MARKET OVERVIEW-
GLOBAL IRRIGATION AUTOMATION MARKET

MARKET DRIVER

Increased demand and adoption of smart technologies for
agriculture activities driving the major growth for irrigation automation
market also growing awareness among farmers for benefit of using automated
irrigation system fuel the market growth. Rising population and demand for food
created demand for automation irrigation system market.  In addition, increasing mechanization of
agriculture equipment and rising its awareness among farmers further boosting
market growth. Moreover, after the implementing automated system like drip
irrigation and micro-irrigation system helps to reduce water and energy
wastage. Also, Government is supporting to water and energy conservational is a
major factor driving market growth.

MARKET RESTRAINT

 Major factor is this system is expensive and require high
capital investment for the setup and the cost is not affordable for every
farmer in specially developing countries. The cost for initial setup is a major
factor limiting the irrigation automation market growth.

MARKET OPPORTUNITY

The majority of the population is depending on agriculture
income and the presence of a large number of farms are offering the growth for
the irrigation automation market. In addition, increasing number of fields like
golf ground, non-agricultural, gardens, lawns have created opportunity for
automation in irrigation.

MARKET CHALLENGES

The automation in irrigation provides a benefits in the farm
but however the lack of awareness about automation system among farmers is a
major limiting factor for the growth of the market.  In the underdeveloped and developing
countries farmers are not aware about the befits of automation system is a kay
factor hinder the market growth.

CUMULATIVE GROWTH ANALYSIS

The report provides in-depth analysis of global irrigation
automation market, market size, and compound annual growth rate (CAGR) for the forecast
period of 2022-2028, considering 2021 as the base year. Rising population and
food demand are key factor fuelling the irrigation automation market is
expected to witness the growth at a specific CAGR from 2022-2028.

MARKET SEGMENTAL OVERVIEW

The global irrigation automation market is segmented into system, irrigation type,
end-use and geography.

IRRIGATION AUTOMATION MARKET BY SYSTEM

On the basis of system irrigation automation market
segmented into automatic and semi-automatic. The automatic segment account
largest share in the market. Owing to increasing adoption of fully automatic
irrigation system is a key factor boosting the market growth. In countries like
US, Canada, Italy, and China increased adoption of automated irrigation system
is another factor fuelling automatic irrigation system.  Furthermore, automated irrigation system
helps to reduce labour cost and also it provides timely irrigation also it
helps to reduce the runoff of nutrients and water. Automatic irrigation help to
enhance the standard of living of the consumers and save their time.

IRRIGATION AUTOMATION MARKET BY IRRIGATION TYPE

The irrigation automation market on the basis of irrigation
type segmented into sprinkler, drip and surface. The drip system is hold
largest share in the irrigation automation market Owing to its various benefits
in agriculture. Also, automated drip irrigation system has a long life span and
it have higher efficiency rate this benefits increased the adoption of drip
irrigation system. Drip system help to target root zone it provides nutrient to
direct root zone which create most benefit the crop to increase yield.  By using drip irrigation nutrient runoff is
minimized also it reduce weed and soil erosion. The countries like US, Canada
for vegetable or for crop use drip system.

IRRIGATION AUTOMATION MARKET BY END-USE

On the basis of end-use irrigation automation market
segmented into agriculture & non-agriculture. The Non-agriculture segment
accounted largest market share in the irrigation automation market. The
non-agriculture segment include, golf-courses, lawns and sport grounds. Owing
to rise in the number of golf grounds and other sports across the globe has
created demand for the irrigation automation market.  The benefit associated with automation system
such as, timely watering and it reduce the water cost is a key factor fuelling
the automation in irrigation market. Also, automatic irrigation systems in golf
courses allow the growers and owners to modify the irrigation based on time or
volume and control it remotely.

IRRIGATION AUTOMATION MARKET BY GEOGRAPHY

The irrigation automation market on the basis of geography
segmented into, into, North America, Asia-pacific, Europe, and the rest of the
world. The Asia-Pacific region segment commanded the largest share in the
irrigation automation market. The reduction in water levels in river bins of
the Asia-Pacific region and increased awareness among farmers for benefits of
adopting automated and semi-automated irrigation system created demand for
automation in irrigation in this region. 
Increased high adoption of automated irrigation systems in countries
like China and India has created demand for irrigation automation in the
Asia-pacific region.  Increased
technological adoption in this region is major factor boosting market growth in
this region.  Increasing water scarcity
and lack of rainfall across the region is another reason boosting the market
growth. Also, increased smart technologies adoption in agricultural activities
and in addition government is supporting to promote water conservation is some
of the factors driving the growth of the market. The drip irrigation system is
considered the most efficient across the Asia-pacific region including most of
the countries only except China and Japan as there is high water demanding
crops are grown.

COMPETITIVE LANDSCAPE ANALYSIS

Many companies are investing in the research and development
to meet market demand and the leading companies having a broad range of product
portfolio are some major factor fuelling the growth of some companies.  The leading companies operating in the global
irrigation automation market operating different strategies such as product
development, regional expansion and mergers to cater consumer demand.

The key players studied in the market are,. The Toro Company
(US), Hunter Industries (US), Valmont Industries Inc. (US), Rain Bird (US),
Jain Irrigation Systems (India), Lindsay Corporation (US), Netafim (Israel),
Galcon (Israel), Rubicon Water (Australia), Weathermatic (US), Nelson
Irrigation (US), Mottech Water Solution Ltd (Israel), Avanijal Agri Automation
Pvt Ltd. (India) and among others

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