global hair wig
size is expected to gain momentum by reaching USD 3.0 billion by
2028 while exhibiting a CAGR of 4.0% between 2021 to 2028. In
its report titled “Hair Wig Market, 2021-2028,” Fortune Business
Insight mentions that the market stood at USD 1.94 billion in
2020 and is expected to be USD 2.28 billion in 2021.
recent times, people are aware about how using a hair wig can enhance their
look and boost the confidence of a person, who is dealing with excessive hair
loss problems. Using these wigs are easy and companies are coming up with
custom made and personalized designs to fulfill the demand of the
consumers. Additionally, high spending by the population to keep with
trends is amplifying the demand for a wig as a fashion product.
COVID-19 pandemic positively impacted the market. As amid pandemic, saloons
were shut, this influenced people to use a wig as an alternate option to
achieve their desired look. Additionally, a large number of people infected by
the virus are witnessing hair loss issues, this is likely to fuel the product’s
demand. For instance, the data released by the National Public Radio.Org in
March 2021, states that 22% of hospitalized COVID-19 patients in China were
reported to experience hair loss after six months.
Key Players Profiled in the Report
Products Grouped Limited (Hong Kong)
- Donna Bella Hair
- Ruimei Hair
Products co.,Ltd (Xuchang, China)
- Aderans Co.,
Ltd. (Shinjuku, Japan)
Fashion, Inc. (New York, U.S.)
- Henan Rebecca
Hair Products Co., Ltd. (Xuchang, China)
Jinruixiang Hair Product CO.,LTD (Anhui, China)
research report concentrates on evaluating the hair wig industry by taking into
contemplation all the contributions, opportunities, as well as growth trends.
It offers thorough profiles of vital players present in the market to determine
their capabilities in each segment. Besides, it guarantees to aid our clientele
with better understanding of competitive landscapes, such as collaborations
& acquisitions, novel product launches, joint ventures, and partnerships.
of Wig in Mannequin and Modeling Industry to Fuel Demand
increasing trend of using mannequins in fashion outlets is expected to drive
the hair wig market growth. For instance, the data issued by Business Insider
in June 2019, mentioned that Nike’s new mannequin has increased the search for
plus size and Nike by 387%, and clicks on the mannequin's tights were amplified
by 200% on British fashion retailer Love the Sales. Furthermore, the rising
demand for synthetic hair in modeling industry, by models to get their desired
look is uplifting the demand of these wigs.
Players to Focus on Launches & Collaborations to Strengthen their Market
global market holds a large number of noticeable companies that are incessantly
trying to innovate exclusive devices to satisfy the demand from patients across
the world. To do so, they are teaming up with domestic or international and
renowned firms, presenting novel solutions, doing partnerships and
collaborations to reinforce their portfolio in the market.
- By product type,
the market is bifurcated into human hair and synthetic hair.
- Based on type,
the human hair segment held the market share of 66.28% in 2020. This is
attributable to the product's ability to appear and feel incredibly
- By end-user it
is divided into men and women. By distribution channel, it is segmented
into offline and online. Finally, based on region, the market is
categorized into North America, Europe, Asia Pacific, South America and
the Middle East & Africa.
America to Lead Stoked by Rising Expenditure on Wigs in Region
America is projected to stay at the vanguard position and hold the highest hair
wig market shares during the forecast period. This is attributable to the
rising spending by consumers on festive events such as Halloween is
accelerating the product’s demand in the region. For instance, as per the data
issued by the National Retail Federation, in 2019, the Halloween spending in
the U.S. had reached USD 8.8 billion. The regional market stood at USD 0.74
billion in 2020.
is anticipated to hold substantial market share owing to the growing geriatric
population in the region. As per the data released by the Europea.Eu, in 2020,
stated that, more than one-fifth of the European population is assessed to be
aged 65 years and over, and are suffering with hair problems. This is expected
to positively impact the market.
Table of Content:
- Market Dynamics
- Key Insights
are two industry developments:
- June 2021: Waeve announced
the launch of its set of six different wig styles 4 times a year.
- October 2020 – BELLAMI
made a partnership with Kristen Hancher for the launch of bold, colorful
Detailed Summary of Research Report:
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