Here’s Why Tech Companies Should Not Ignore Personal Branding
The implications of personal branding are far reaching for both employees and employers.
Do you fear that creating a personal brand as an employee will affect your job? Or are you an employer who doesn’t want employees to build their brand because it might not align with the company’s culture? This post will help you address these concerns.
Anjuan Simmon, an engineering leader, and public speaker has created a guide on why and how organizations should incorporate personal branding into their culture.
Here are the key takeaways:
Show your work and scale your brainpower
A quote from Simmons’ Twitter thread reads: “One reason I started speaking at tech conferences is to “show my work” and try to portray the thoughtfulness and deep understanding I have about working in software development.” The public speaker emphasizes that this way, you can present your skills in front of a larger audience and enhance your communication skills in the process.
Simmon also states that it’s essential to create a backup brain that can act as an automatic responder for queries that come your way. In his case, the backup brain is his blog. People can learn about his work and areas of expertise through his blogs.
Don’t miss free training and create a more comprehensive recruiting network
Simmons says that when you sign up as a public speaker, you learn about various technologies from people using them or who have created them. You get to learn about what is working in the industry and what improvements you can make. You also gain insight into the innovations going around— all of this, at no cost whatsoever! The engineering leader turned speaker has attended many seminars and has been able to bring some good ideas to their company. This way, personal branding efforts can aid company growth.
He recalls one such instance: “I attended a conference where an engineer discussed how they use a sponsorship spreadsheet to document the ways they support every engineer at their company. I loved the idea and presented it to my boss, and she empowered me to implement the same at Help Scout.”