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Importance of Machine Learning in Growing Business

What is Machine Learning ? What sectors are using it ? Why it is gaining so much importance now days . Read this article to know about all this .


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Khushal Sharma

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University Maharaja's College

2 years ago | 6 min read

What is Machine Learning?

To begin, machine learning is a fundamental subfield of Artificial Intelligence (AI). Without direct programming, ML applications learn from experience (or, to be more precise, data) in the same way that humans do. These applications learn, grow, change, and develop on their own when exposed to new data. In other words, machine learning is the process of computers discovering useful information without being told where to look. Instead, they use algorithms that learn from data in an iterative process.

Machine learning has been around for quite some time (think of the World War II Enigma Machine, for example). However, the concept of automating the application of complex mathematical calculations to big data has only been around for a few years and is gaining traction.

Machine learning, at its most basic, is the ability to adapt to new data independently and through iterations. Applications use "pattern recognition" to produce reliable and informed results by learning from previous computations and transactions.

Now that we've defined Machine Learning, let's look at how it works.

How Does Machine Learning Function?

Machine Learning is without a doubt one of the most enthralling subsets of Artificial Intelligence. It completes the task of data learning by providing specific inputs to the machine. It is critical to understand how Machine Learning works and, as a result, how it can be used in the future.

The Machine Learning process begins with the input of training data into the chosen algorithm. The training data, which can be known or unknown data, is used to develop the final Machine Learning algorithm. The type of training data input has an effect on the algorithm, which will be discussed further shortly.

To see if the machine learning algorithm is working properly, new input data is fed into it. The predictions and results are then cross-checked.

If the prediction and results do not match, the algorithm is re-trained until the data scientist obtains the desired result. This allows the machine learning algorithm to learn on its own and produce the best answer, gradually increasing in accuracy over time.

How does it aid in business growth?

Machine Learning Applications

Healthcare. The proliferation of wearable sensors and devices that monitor everything from pulse rates and steps taken to oxygen and sugar levels and even sleeping patterns has generated a large volume of data that allows doctors to assess the health of their patients in real time. One new machine learning algorithm detects cancerous tumours on mammograms, another detects skin cancer, and a third analyses retinal images to diagnose diabetic retinopathy.

Government. Machine learning systems allow government officials to use data to forecast potential future scenarios and adapt to rapidly changing situations. ML can aid in the improvement of cybersecurity and cyber intelligence, the support of counterterrorism efforts, the optimization of operational readiness, logistics management, and predictive maintenance, and the reduction of failure rates. This recent article highlights ten more machine learning applications in the healthcare industry.

Marketing and sales. Machine learning is even transforming the marketing industry, with many companies successfully implementing artificial intelligence (AI) and machine learning (ML) to increase and improve customer satisfaction by more than 10%. Indeed, 57% of enterprise executives believe that the most important growth benefit of AI and ML will be improved customer experiences and support, according to Forbes.

E-commerce and social media sites use machine learning to analyse your purchasing and search history and make recommendations on other items to buy based on your previous purchases. Many experts believe that AI and ML will drive the future of retail as systems become more adept at capturing, analyzsing, and utilising data to personalise individuals' shopping experiences and develop customized, targeted marketing campaigns.

Transportation. Efficiency and accuracy, as well as the ability to predict and mitigate potential problems, are critical to profitability in this industry. The data analysis and modelling functions of ML integrate seamlessly with businesses in the delivery, public transportation, and freight transportation sectors. ML employs algorithms to identify factors that have a positive or negative impact on the success of a supply chain, making machine learning a critical component of supply chain management.

Financial services.In this industry, the future of AI and ML includes the ability to evaluate hedge funds and analyze stock market movement to make financial recommendations. By taking anomaly detection to the next level: facial or voice recognition, or other biometric data, it may make usernames, passwords, and security questions obsolete.

WHY IS MACHINE LEARNING USED IN BUSINESS?

Companies that do not recognise the importance of machine learning are performing a slow and resource-intensive task that harkens back to the Middle Ages. They reduce production quality and speed by performing manual labour and making human errors. This is what machine learning will not allow you to do, and in order to fully answer the question "what can machine learning do for business?" let us examine its main benefits in depth.

MAIN BENEFITS OF MACHINE LEARNING

We identified the top ten benefits of machine learning for business based on its analytical and predictive capabilities. Because all of these benefits are aimed at assisting businesses in making better use of their time, money, and human resources while also improving the quality of their products and customer service, their features are inextricably linked. So, here's what you get when you use machine learning:

1. Personalization of the Customer Experience

Machine learning will assist you in attracting more customers to your product or service and converting them into repeat customers. You will be able to analyse your customers' browsing experience and behaviour on your platform in order to provide them with exactly what they require.

Assume a user's most recent search request was "red sneakers," and they previously browsed middle-priced shoes of a specific brand. Based on this information, your platform will provide them with everything they were looking for. It will generate relevant recommendations of middle-priced red sneakers from a searched brand for this specific user.

For example, Netflix's recommendation engine helped the streaming service attract a large audience and increase profits by effectively encouraging binge-watching. In 2018, more than 80% of Netflix viewers watched shows based on machine learning recommendations.

2. Work Process Automation That Works

Delegating manual and repetitive tasks to the machine increases production speed. At the same time, it aids in the elimination of manual data entry errors and data duplication, resulting in higher work quality. Furthermore, you will not need a developer to reprogram the system every time you want to change the workflow within the company. By continuously learning data, your platform will be able to improve its performance and adjust work processes in the company without the need for human intervention.

3.Excellent Predictive Ability

While some companies use ML to predict what they can do to improve products or services ahead of time, their competitors who use traditional statistical methods remain in the research stage. You can benefit from ML predictions in two ways:

  • Predictions of customer preferences The machine learning system recognises typical and atypical behaviour patterns based on customer data. Using this data, you can forecast changing demand for your products, features, or services and develop the most effective marketing strategies to increase sales. Furthermore, knowing people's preferences allows you to determine the exact amount of time and material resources to use in production.
  • Market movement is predicted. Large corporations can have their systems programmed to process massive amounts of market data and forecast upcoming innovations or changes. As a result, you will be able to capitalise on trends faster than your competitors and forecast business risks in light of major market events.

4. Reasonable Resource Management

A company can estimate the resources needed to meet changing demand for its products or services based on machine learning predictions. Knowing ahead of time what your customers expect from your company will aid you in inventory and process management.

5. Simple Changes within company

The range of ML benefits extends beyond customer acquisition and marketing campaigns. You can more efficiently set and manage workflow, track employee progress, and uphold corporate values within your organisation. When you want to make a change in your workspace, the system will be able to quickly implement the changes and reorganise the existing business processes.

CONCLUSION

Machine learning provides numerous benefits to both small and mid-sized businesses and large enterprises, including:

  • an effective business process automation solution;
  • a technology that saves a lot of time, money, and human resources;
  • a useful tool that provides insights into customer preferences and market forecasts;
  • a marketing tool for personalizing the customer experience;
  • a trustworthy tool for tracking transactions and detecting fraud in the Fintech industry
  • a utility that aids in patient diagnostics in healthcare, among other things

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Khushal Sharma

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University Maharaja's College


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