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How to Improve SEO With Data Analytics

Find out how to upgrade your SEO strategy with data-analytics and improve your ROI.


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Joydeep Bhattacharya

3 years ago | 4 min read

SEO and Data Analytics are both one of the most crucial concepts of the modern world. Optimizing your site as per the algorithms of Google is one of the most challenging tasks faced by online marketers. However, if you plan to integrate data analytics into your SEO strategies, you will witness some fantastic results.

As per research, there are over seven zettabytes of data available on the internet. All of this data is of no use until it is sorted, categorized, analyzed, computed, and presented in a human-understandable manner. But for all of that, the need and importance of big data analytics come into the picture.

SEO and data go hand in hand. Tools such as Omniconvert lets you optimize your website for the entire customer journey. Besides, you can use AB Testing, user surveys, and personalization to attract, nurture, and retain customers.

When you integrate both Search Engine Optimization with Data Analytics, you will enjoy the following benefits.

  • Access to new optimization tools.
  • Providing impeccable user experiences.
  • More realistic competitive analysis.

Now you know the benefits of integrating data analytics and SEO. But now, it is time to understand how to do that. So without making you wait any longer, let's begin.

Here are the ways in which you can improve your SERP positions with the help of data analytics.

1- Enhance The Efficiency of The Website's Navigation Structure

With the help of data analytics, you can alter your navigation structure to be more efficient and effective. The valuable insights from your analyzing the data will have a clear idea about which all posts or pages are being visited more, average session time, bounce rate, movement of the cursor, least visited pages, and many more similar things.

Once, you have an idea about all such information, and you will be able to boost the navigation structure's performance by simplifying the process.

Having easy navigation is not beneficial for only the users in finding the products. For the crawlers, easy navigation is considered one of the ranking factors by Google Algorithms.

The best way to identify the performance of your overall website is to integrate it with Google Analytics. Google Analytics will provide you with information about bounce rates, traffic sources, traffic devices, and avg. Session duration and demographics of your website visitors.

All of this information cumulatively helps you in deciding your navigation structure, positively influencing the SERPs position.

2- Enhance The Page Load Speed

The recent evolution of mobile-first indexing by Google has stolen the show. Initially, Google valued the desktop version more relevant in order to help people resolve their queries on the SERPs. Now, the tables have turned, and the focus has been redirected to the websites' mobile versions.

Google now crawls and indexes the mobile version pages of a website because the access of Google has dramatically increased from desktop to mobile phones. Since smartphones' popularity has grown, site load speed has become one of the primary factors that need to be focused upon.

Firstly, you have to evaluate the loading speed of your site. For that, you can seek help from some of the top website speed test tools like Page Speed Insights and GTMetrix. Once you have identified site loading speed, you can optimize your website to enhance the load speed, providing excellent user experience.

3- Develop Quality Content Revolving Around The Organic Search Queries

Let us understand this with the help of an imaginary situation. So, for instance, you have a search bar on your website. Having a search bar on your website will give you a clear idea about what all are the commonly and frequently searched queries or questions by the visitors on your site. Once you have the real-time access to that, you can quickly develop content, answering their frequently asked questions.

But how will you get insights about what people are searching for on your website? Well, no points for guessing it right because it is with the help of data analytics. With the use of data analytics, you can either get the idea about what type of content to create or different and unique ways of promoting your products, solving the queries of the visitors.

Furthermore, with the help of data analytics, you can even identify the terms that your audiences are searching for even before landing on your site.

4- Create Lead Magnets Out of High Performing Posts

With the help of a data analytical tool, you can easily identify the posts that are performing well organically and have a lower bounce rate. By doing so, you are leveraging the performance benefit of a post to attract new leads.

The more leads you'll attract will help you stand a better chance of converting the leads into loyal customers.

Well, there are quite a few ways in which you can compel the website visitors to drop their primary details in exchange for something beneficial. For instance, you can offer a free PDF that is titled "Effective Ways To Lose Belly Fats Without Dieting" by asking them to register. Or you can even lock your exciting articles in between, asking them to register to unlock the content and continue reading.

5- Leverage the Potential of Geo-Targeting For Local SEO

If you have an outlet or store and you want to increase the footfall in your store, then it is highly recommended to leverage the potential of geo-targeting. With data-analytics' help, you will get a clear idea about the traffic coming from several geographical locations.

Let us understand this, with the help of an example. For instance, if you have a wedding fashion brand based out of Indore. Then you would definitely want more people from nearby locations to visit your store.

For that, you would want to optimize your local SEO techniques and include high ranking keywords for wedding fashion brands in Indore.

Conclusion

When SEO and data-analytics walk hand in hand, the results will be magnificent. Data-analytics helps in understanding the performance of your site, different market trends, and details about the ever-changing demands of the customers. In addition to that, if you will optimize your website by seeking real-time insights, then you will witness a dramatic rise in your leads and ultimate conversions.

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