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It’s Now or Never: 5 Reasons Why Writers Should Join TikTok

Whether you're a writer who's considering Tiktok or one who's still on the fence, this article outlines why you should at least start. You will also get a little hint regarding its best practices before you dig in.


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yara abboud

2 years ago | 4 min read

Well, you're probably thinking, if I am a writer or a blogger why should I join Tiktok? It’s only for kids.

Wrong!

It’s 2022, and according to the most recent TikTok statistics, the site had more than a billion monthly active users as of July 2022. (DataReportal, 2022). This places TikTok ahead of other platforms that have been around for a lot longer and allows it to claim the seventh social media spot.

If you still don’t know what Tiktok is, think of it as the lovechild of Youtube and Instagram.

What TikTok Is!

It’s a tool that allows you to create videos of yourself and others in 15s, 60, or 3 min timeframes. You also have the choice of adding your own music, or any trending music.

What I love about it though, are the effects it creates, and how you can edit inside the app without much effort or high-tech equipment on your part.You can even engage with people using the stitch & duet features.

Best of all, since its algorithm is location-based, it introduces you to people, businesses, and influencers in your area, country, or region.

You get to show your authentic self. It rids you of writer’s block ( NO KIDDING). You feel free enough to share your authentic self, so you are allowed to go a little bit off-topic, and be silly.

What more?

You don’t need to be a wizard, nor do you need expensive video editing tools to get your message across.

The thing is: you’ll look pretty no matter what.

Whether you haven’t slept, or have, TikTok can turn you into a beauty queen, a cat, a man, or a wizard in seconds. Add to that its green screen effect which allows you to explain any concept you find on the internet with ease.

And, you’re still telling me you’re not going to try it….

hmm… before you quit, let’s dig deeper into why you should at least dip your toes.

Reasons for Adopting it

1. It allows you to experiment before zeroing on a niche

If you want today’s readers to follow you, you need to find out what makes them click, what engages them, and what interests them.

For example, although I don’t have many followers on TikTok, I started out posting all sorts of “how-to” writing tips, only to find out that the most watched were the CV-writing ones. This showed me that the market in my region is hungry for career advice & job writing tips, not creative writing ones.

2. It allows you to stay relevant and connect with your local community

By tuning in to the trending Tiktoks, and sounds, you stay relevant to the here & now, and what’s happening around you.

In short, by keeping up with your target market’s interests, monitoring the content they publish, and reading the comments they leave, you remain in touch with them and know what to create next.

3. It keeps your creative juices flowing

Getting familiar with the trends, and watching a lot of content creators on TikTok can unleash your creativity. The music is there; the role play is there; the filters are there… magic is within reach…

Try tiktoking daily & being consistent.

You will notice you have more ideas.The secret is to blend your content with what’s trendy, while still being original.

4. It allows you to repurpose content & sets you on the content strategy path

TikTok’s audience is indeed younger (18–24 years old) than Instagram’s ( 25–34 years old), but that doesn’t mean you can’t repurpose your tiktoks into reels.

What I do is I select my best-performing tiktoks, remove their watermark and repost them on Instagram.

The only difference is that I have to write longer captions on Instagram.

If you’re still thinking why not start the other way around: start with reels & then post on Tiktok? Think again!

  • For one, the Tiktok filters are way more beautiful & easier to use than Instagram’s.
  • Tiktok has a wider range of filters, voiceovers, and soundtracks.
  • On Tiktok I don’t have to write long captions, so the content creation process is easier. Once I save the video as a draft, I know all I need is a few words and around 4 hashtags.

So far, I mainly use TikTok as the idea precursor for my Instagram content strategy.

5.Last but not least, TikTok allows you to be seen regardless of your follower count

TikTok's algorithm doesn’t rank your content based on follower count or previous high-ranking videos, rather it ranks it based on user activity, video subject matter, location and language, audio, and “Not Interested” feedback.

This makes it easier for you to be known.

Ultimately Learning It Is Not So Hard!

Heck, it’s not a piece of cake, but it’s feasible.

All it takes is a Youtube search, or even asking your little niece or nephew.

Personally,my favoriteTikTok Youtubers are Elise Darma, Katie Steckly,and Rachel Pedersonon Youtube.

If however, you prefer reading rather than watching videos, check the below Tiktok articles on medium:

Most importantly, avoid these mistakes if you’re a beginner:

  • Only posting to promote content
  • Always attempting to sell & not trying to have fun, educate, or engage
  • Not taking your time to learn about how to use TikTok’s features
  • Overthinking Stuff

From personal experience, I say begin with the 15s timeline, since the audience's attention span is short. Then start experimenting with longer videos.

As a rule, follow related trends, save your favorite music, sounds, and effects, follow the 20% promotion rule, and use 3–5 hashtags.

For more inspiration check out the following writers on TikTok:

  • Moon Girl Reads (Selene) @moongirlreads_
  • Cait’s books @caitsbooks.
  • John Green @literallyjohngreen

Last but not least, if you like what you read, and it resonates, feel free to follow me or comment below.

I would love to know what piques your interest!

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yara abboud

A “how-to” writer with an entrepreneurial twist. Passionate about business, and the writing craft.


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