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You Can Learn To See Opportunity Where Others See Only Dead Ends

When you value yourself and the work you create — your audience will take notice. When you value yourself more — you make more.


Jon Brosio

4 months ago | 5 min read


These 4 rituals helped me build a profitable online business

Most people, unfortunately, couldn't recognize an opportunity if it slapped them across the face.

They're too busy tweeting about the miseries of the day. They're too busy blaming others for their problems.

There's a story about a peasant who planted a tree a few decades prior. As much as he fed the tree — he just couldn't seem to get the tree to blossom and produce something of value. After a while, he finally decided he was going to cut the tree down and use the land for something different.

The animals who used the tree for shelter begged him not to cut it down, "please sir" said the birds, "don't chop this tree down. If you do, we'll have nowhere to live!"

The peasant considered the animals' pleas for a moment. Finally, he decided he would chop down the tree. He grabbed his ax and started chopping. After a few whacks, he noticed the tree was hollow. A few more whacks and he broke through the thick layer of bark.

"Would you look at that!" he hollered to himself when he noticed a shimmering golden substance, "the tree is filled with sap. I can use this sap and sell it for a profit!"

Unfortunately for many of us — we don't take an ax to the proverbial tree.

We walk away from a potential opportunity before giving it a fair shake.

"The meeting of preparation with opportunity generates the offspring we call luck."

— Tony Robbins

Here are 4 ways to develop the learnable superpower of seeing opportunity where others see nothing.

It's tragic not enough people regularly do this

According to a recent Pew Research poll, roughly a quarter of American adults report that they haven’t read a book in whole or in part in the past year, whether in print, electronic or audio form.

I'd bet my future children that the real number is actually higher than that.


Most people overestimate their abilities and behaviors when comparing themselves to others. It's called the illusory superiority effect.

Regardless — too many people don't read enough.

Reading allows you to recognize threads of opportunity between different niches, industries, and topics.

  • How can you combine what you learned about James Clear's habits with Carol Dweck's growth mindset?
  • How can you mesh Austin Kleon's creative practices with Seth Godin's marketing principles?
  • How can you blend Steven Pressfield's theory of Resistance with James Altucher's insistence on choosing yourself?

Reading is an idea machine.

The most effective way to reach the top of your niche

Comparing yourself to what others have and are doing is entrepreneurial suicide.

It's a game that never ends. Someone is always going to make more money than you (Bezos — meet Musk).

Someone is always going to have more influence than you, more email subscribers, more viewership, a better network, etc.

You'll never be able to control what people around you have and do.

What, if anything, can you control, however?

You can control what type of work you're willing to put in today — right now. I know this comes off as cliché. You can control the amount of output you add to the world every day.

Let me illustrate:

You're probably asking yourself, uh Jon — what does all of this have to do with anything?

The point I'm trying to draw here is about 1.7% of the population of YouTube is creating content for the rest of the platform.

The most important facet of creating opportunities online has to do with consistent creation. Nothing else matters.

On the internet 90% consume, 9% engage and 1% create.

Writing just one tweet every day puts you ahead of 99%.

Andrea Bosoni

Sub "tweet" for "article", etc. and you have the only formula you need to succeed.

Breakthroughs happen when you adopt this mindset

Success is contagious.

I was on a Zoom call with a coaching student of mine the other week,

"It's pretty nuts really. When we made the first edition of the ebook and sold it for $7 — I was pretty blown away. Now that we've increased the price to $17, I'm still selling the same amount of books but I've more than doubled my monthly earnings," she said.

"Wild, right?" I replied, "it's because you're showing both your audience and yourself that you stand behind the value you're putting out there. When's the multi-hundred dollar course coming out?"

She laughed, "As soon as freaking possible!"

Breakthroughs happen with you value yourself and the work you put forth.

"If you value yourself, others will value you."

— Josh | $Mart Money

If you're like me — your first attempt at selling an info product can feel icky. Imposter syndrome rears its ugly head and tries to convince you you're not worth it.

I assure you — you are.

Let me double down on that statement and say not only are you letting yourself down by not believing in the work you're procrastinating on creating — but you're doing a disservice to the hundreds, if not thousands, shit — millions of people you can potentially help.

My work has been seen by over 5 million people across the internet. If you told me 5 years ago that would happen — I'd slap you and then slap myself (out of guilt) for saying something so bone-headed.

Trust me when I write this — I'm an average toad. If I can do something like this — you should have no problem.

Believing in yourself is the most important first step.

Always put this question at the forefront of everything you create

Too many people come to the conversation with answers.

Look at me, I know so much. Aren't I impressive? Let me wow you as I spit more anecdotes that I think you're interested in but am too near-sighted to notice you're not. Gimme, gimme, gimme more attention!

Excuse me for a moment while I dry-heave…

The best online creators know they're just a conduit for their audience. Their audience is the Hero in the story — they're just there to help give them the roadmap and cheer them on.

Your audience is always asking themselves,

"What's in it for me?"

It's the question you should put in front of everything you do. C'mon — we all played dress up and pretend when we were younger (or was it just me?). Put yourself in your [potential] audience's shoes.

  • Why should they care about this product you're creating?
  • What reason do they have to click on a piece of content?
  • How is this tweet, post, email going to help the get further along in their journey.

When you address this question before you do anything — you'll understand your value as an entrepreneur.

Final thoughts

People aren't born knowing how to identify opportunties. They're molded and developed by adopting certain mindsets and practices.

Opportunities are endless.

If you know how to look for them.

Be an outlier. Read. Combine elements you find in one book and mesh them with another. You'll never run out of ideas.

The vast majority of people on the internet (let alone the planet) consume. This is your opportunity. Create everyday — regardless of the outcome.

When you value yourself and the work you create — your audience will take notice. When you value yourself more — you make more.

Your entire entrepreneurial pursuit is about asking your audience what they need and want. Never forget this.

If opportunity doesn’t knock, build a door.

— Milton Berle

When you combine everything above — opportunities will show themselves more and more.


Created by

Jon Brosio








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