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Measuring Data the Right Way Will Save Time and Money

Analytics can be a powerful tool to improve return on investment. They give insights into the effectiveness of outlays and identify areas to optimize.


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James L Katzaman

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a year ago | 6 min read

Little things will build up quickly if you don’t account for them

A hand holds a cellphone displaying numbers and a graph in front of a laptop screen. Photo by Austin Distel on Unsplash
Photo by Austin Distel on Unsplash

Analytics can be a powerful tool to improve return on investment. They give insights into the effectiveness of outlays and identify areas to optimize.

This is particularly important for those hoping to market their products on social media, which is not primarily known as an income generator.

“Return on investment is the amount of money you get in return for the money and time investment you put into your business or marketing,” said Amanda Webb. “Most people measure just the money in and out, but you should also include time in your investment calculations.”

Webb is a digital marketing ROI and analytics mentor, trainer and consultant. With digital marketing expert Madalyn Sklar, she discussed ways to use analytics to improve ROI.

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