Don’t sell the problem you have, but the solution you need!

A lesson one picks up from the roller-coaster journey of the ultimate Social Media app- Facebook (Currently Meta). From connecting people to spreading feeds worldwide; Meta has been at the forefront of the Modern-day IT revolution, with a glorious future ahead of it with numerous ventures in AI and Metaverse it is certainly the Company that is here to stay; however, what is the secret of their tremendous success? Ingenious coders of Harvard University with unmatched business acumen is the secret, well that’s what most articles will narrate, with none being able to capture the entrepreneurial reasoning on which not just this but every successful Start-up is dependent- Solving a Need!

The need that was felt by college students- just like all of us; something so fundamental and human that most of us were indifferent towards; Making friends and keeping ourselves updated not just on world news but on events in our social circle as well. However, there were tons of competitors doing the same thing so what made Facebook different? The Answer lies in their approach unlike its competitors who were just providing a platform to connect based on the prevalent problem Facebook’s founders devised a platform that solved their issues at least, establishing the fact that entrepreneurs are in fact just the first customers of the business; and Voila their idea worked since they provided solution instead of just stating the problem.

This genius of Facebook in problem assessing and solving along with the fact that college students started it helps me correlate with the start-up and nudges me to be an entrepreneur.