According to our new research study on “Mouthwash Market Forecast to 2027 — COVID-19 Impact and Analysis — by Product Type, Flavor, Indication, Distribution Channel, and End User” the mouthwash market is expected to reach US$ 9,272.13 million by 2027 from US$ 5,980.35 million in 2019; it is estimated to grow at a CAGR of 5.7% from 2020 to 2027. The report highlights trends prevailing in the market, and the factors driving and hindering the market growth.

Mouthwash Market study by “The Insight Partners” provides details about the market dynamics affecting the market, Market scope, Market segmentation and overlays shadow upon the leading market players highlighting the favorable competitive landscape and trends prevailing over the years.

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The growth of the mouthwash market is primarily attributed to the factors such as increasing prevalence of dental conditions and rising number of oral hygiene programs worldwide. However, the adverse effects associated with the excessive use of mouthwash restrains the growth of the market.

As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing new product introductions with capabilities to inactivate coronaviruses. Such developments are expected to have constructive impact on the market even during and post COVID-19 pandemic.

The report on the Mouthwash market includes information on the strategic collaborations. The study also mentions the key players across the Mouthwash market. Here are some prominent participants involved in the Mouthwash Market — Major Players: Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc; Unilever; Johnson and Johnson Services, Inc.; The Himalaya Drug Company; Lion Corporation; AMWAY; Church & Dwight, Inc.; and Smart Mouth Oral Health Laboratories are among the leading companies operating in the mouthwash market.

Based on the product type, the global mouthwash market is segmented into fluoride, cosmetics, antiseptics, and oral gels. The cosmetic segment held the largest share of the market in 2019 and is likely to register the highest CAGR during the forecast period. The growing adoption of mouthwashes due to emphasis on aesthetic aspects such as fresh breath and teeth whitening is one of the prominent factors contributing to the growth of the segment. Further, the rising number of product launches are estimated to offer lucrative opportunity for the segment growth.

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