A No-Code Approach to Manage Your eCommerce Website

With the right set of tools for your eCommerce business, you can have more effective results.


Rashmi Sharma

3 years ago | 6 min read

For eCommerce business firms, we know that a custom store implementation with all the modern capabilities gives endless innovation opportunities to development teams.

It is important for digital brands to implement a platform that doesn’t limit them in any way. However, there are a few limitations:

For example, having a pre-designed workflow for development is good for adding new features and making modifications, but when you rely on developers for changing an email template or changing elements on a web page, it slows down the process.

Similarly, your development team is the most important for you. Having them engaged in making modifications to your web page content or images may not be the best utilization of their skills and expertise. Instead, you should give them some more important work.

Fortunately, you can use eCommerce management tools to make small changes to every aspect of your web store without involving your development team. These eCommerce management tools you can use on your store with admin access and use autonomously.

For eCommerce management tools there are a lot of options available in different categories. Here is a round-up of the best tools in each category.

1. Content Management Tools (CMS)

Content management is one of the important areas of eCommerce management where you can easily find the list of self-management tools for content editing and modification. But all these tools do not always provide you the right way to manage your content. In 2021, Headless CMS solutions are in the trend, because they are fairly easy to use.

A traditional CMS only allows you to make changes and enter whatever you want on the page, but there is a risk of creating unmanaged image layouts, wrong text alignment, etc. However, with a headless CMS, you can specify the structure of the content upfront before uploading it on the web. This allows you to manage your website content through the headless CMS. And, the content can be automatically pulled by your store and displayed to your customers when they visit your web pages.

Headless CMSs have not replaced old-style content management tools, but they are extremely powerful and flexible to use than traditional solutions, and also saving your developers time and a lot of tedious work.

Pimcore CMS With Headless Content Capabilities

Out of all the headless CMSs, Pimcore CMS definitely comes out on top. It’s an extremely powerful CMS tool with a CaaS (Content-as-a-Service) feature which delivers content through an API. It can be easily integrated into any application, device, native apps, kiosk, and the like.

You can also try other options such as Alchemy CMS that is an open-source headless CMS for Ruby on Rails applications.

Contentful is also a good option for headless CMS that is used by top business brands such as Spotify and Lyft.

2. Tools for Creating 360-Degree Marketing Campaigns

For eCommerce businesses, creating a loyal customer base is an important part of creating a successful and engaged community of brands. However, every new feature and every change on your eCommerce website needs to go through the development team before it will go live for customers. This is an extremely critical aspect for creating marketing campaigns, where the right timing can make a big difference to a successful sale or a lost sale.

Luckily, there are tools for creating 360-degree marketing campaigns that can help you take back control of the process. With these tools the flow of data integration is simple and easy, you only need to ask your development team to send all the customer data to the marketing team/automation service that you can use to communicate with customers.

The Best Tools for 360-degree Marketing Campaigns

For 360-degree marketing campaigns, you can use Klaviyo for its flexibility and ease of customization for the end-user. Using this tool you can run all your marketing campaigns using the same interface and using the same dataset.

Mailchimp is also a 360-degree marketing campaign tool that provides SMS marketing capabilities and many other useful features.

3. A/B Testing Tools

A/B testing of your experiments is very important from a technical standpoint to ensure that you’re not on the wrong path. Implementing new features on your eCommerce is not easy either. Each new feature or new experiment needs to be tested manually, and failed coding experiments often remain unused in your database. These failed experiments can create huge amounts of data in your codebase and can slow down the development process.

A/B testing tools can improve sales conversion rates and get a better response from your customers. Here are a few A/B testing tools that you can use for your eCommerce firm.

Here are the best A/B testing tools:

For eCommerce businesses, Optimizely is the best tool for A/B testing all aspects of your website. It allows you to process customer-centered A/B tests without involving your development team. It also offers a backend integration or more complex testing aspects, such as testing shipping options, etc. There is no need to use an Excel spreadsheet.

LaunchDarkly is also a good A/B testing tool with more focus on feature flags that allows you to run experiments without involving your developers.

4. Data Collection Tools

You will be able to do more for your customers with the right data in your hands. No doubt, data is the primary requirement in the journey of an online store. The deeper the data you have on the board it enables you to stay closer to your customer that is one of the best e-commerce experiences.

When you are able to analyze your customer's data you can easily pave new ways for your business. There are data collection tools for eCommerce businesses that give you the ability to analyze data in a meaningful way.

Traditionally, data collection service has been dependent on development teams. Previously developers needed to create a custom integration for data collection and also needed to test that data to make sure it was being collected correctly. But, this could slow down the process of data integration times and you can also lose business opportunities.

Today you have a new category of data collection tools for eCommerce firms that can solve all your problems once and for all. You can do all your data tracking, data collection, and analytics with these tools. These tools have a unified programming interface to ease the data integration work for your development team, as they only have to integrate data with a single service and not many. With this approach a website owner can manage all of their tracking integrations from the control panel and adding new services can also be possible with a single click of the mouse. No need for developers.

Examples of Data Collection Tools:

The segment is a type of customer data platform (CDP) that offers a centralized data collection service to manage and act on your data. It is used by startups and large organizations for simplifying data collection. With this tool, your development teams only have to integrate Segment in your application once. And, you are then ready to test new tracking and analytics services in a seamless manner.

Google Tag Manager is also a data collection tool that allows you to manage all of your tracking from one interface.

5. BI Tools for Business Analysis

Now when you have your customer data managed in the right way, it’s time to think about your business insights. You can do that with the help of business insight tools that many web stores use to develop their internal reporting tools. They use Excel spreadsheets which take a lot of time to correlate all your business requirements.

Instead, you can use business intelligence (BI) tools to generate reports about all aspects of your company’s sales and operations. This also allows you to access better data insights into your customer needs and you can inform your development team to focus on that particular area rather than other needs.

Best BI Tools:

Looker is for modern businesses that work by combining BI, data visualization, and reporting capabilities. It allows you to create flexible data analytics experiences by embedding data visualizations into your web store’s dashboard and by sending a sales report to your marketing team, etc.

Tableau BI tool is also a good option for centralizing all your data and reports under the same roof.

In the End

With the right set of eCommerce management tools, you can measure results from the work you do on each point of your business. You can also find which elements are the most effective for your eCommerce website. Still unsure? Try these eCommerce tools and get the best results for your website. Or, contact Shiprocket Fulfillment to become a successful eCommerce entrepreneur/seller.


Created by

Rashmi Sharma

Writer, Researcher & Marketing Specialist at Shiprocket







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