Self-tanning products offer tanned and bronzed look without the exposure of sun. Direct sun tanning can cause various skin diseases including skin cancer. Moreover, the ultraviolet (UV) rays of sun can cause potential harm to the skin. Therefore, people are increasingly preferring self-tanning or sunless tanning products that provide a desired tanned look. There is a high demand for self-tanning products in North America especially among women due to increasing influence of celebrities and social media trends. Celebrities are also embracing various skin tones which is influencing the buying behavior of consumers. This in turn is favoring the growth of self-tanning products market across North America.

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Major Sources and Companies Listed:

Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L'Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market. Market players are highly focused on developing innovative product offerings to fulfill the customer's requirements.

The self-tanning market across North America is growing with an upward trend. Manufacturers are making significant investments in research & development, partnerships, and collaborations to launch innovative products to attract a large consumer base. For instance, in August 2021, Cosmopolitan launched a self-tanning line. The collection is cruelty-free, vegan, and nut-free. Cosmopolitan teamed up with tanning company Devoted Creations to launch CosmoSun, a line of tanning products and other sun-care items. The five-item line includes Sunless Mousse, Instant Body Bronzer, Sun Lotion with Shimmer, Overnight Sunless Lotion, and Liquid Sunshine tanning water.

impact of COVID-19 Pandemic on North America Self-Tanning Products Market Growth

Before the COVID-19 pandemic, the cosmetic industry in North America was an industry where consumers were used to trying products physically and buying them from physical stores. However, North America was one of the most adversely affected regions by the COVID-19 pandemic. The US recorded the highest number of COVID-19 confirmed cases, followed by Mexico. Due to the pandemic, cosmetic product manufacturers had to shut down their operations and manufacturing facilities as a result of the labor shortage. Additionally, numerous beauty specialty stores were shut down to prevent the spread of SARS-CoV-2, negatively impacting the market growth. According to the 2020 annual report of L'Oréal Paris, sales of make-up and sun protection products were hit hard during the COVID-19 outbreak, and the market witnessed a decline of 15% in 2020.

Moreover, the governments of countries in North America announced lockdowns that reduced the consumption of different cosmetic products, such as self-tanning products, which were not among the necessary products during the crisis. Also, significant disruptions in manufacturing facilities and raw material sourcing hampered the growth of the North America self-tanning products market.

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The "North America Self-Tanning Products Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the North America self-tanning products market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America self-tanning products market is segmented based on product type, category, and distribution channel. Based on product type, the market is segmented into cream and lotion, serum, mist, and others. Based on category, the North America self-tanning products market is segmented into natural and organic, and conventional. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.

The “North America Self-Tanning Products Market” forecast 2028 report analyses the present and future competitive scenario of the analytics industry. North America Self-Tanning Products Market report offers an in-depth analysis on segments including top companies, products, applications, revenue and regions. a number of topics including likewise market share, drivers, trends and methods. This report additionally offers insights into the latest growth and trends. It encapsulates key aspects of the market, with focus on leading key player’s areas that have witnessed the highest demand, leading regions and applications.

Market Analysis and Insights: North America Self-Tanning Products Market

North America Self-Tanning Products Market report elaborates the market size, market characteristics, and market growth of the North America Self-Tanning Products industry, and breaks down according to the type, application, and consumption space of North America Self-Tanning Products. The report also conducted a PESTEL analysis of the industry to check the most influencing factors and entry barriers of the industry.

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Some of the key queries answered in this report:

-What can we estimate about the anticipated growth rates and also the North America Self-Tanning Products industry size by 2028?

-What will happen in the coming existing and emerging markets?

-Which are the five top players within the North America Self-Tanning Products market?

-How can the North America Self-Tanning Products market change in the upcoming years?

-Which product and application will take a share of the North America Self-Tanning Products market?

-What will be the CAGR and size of the North America Self-Tanning Products market throughout the forecast period?

-What are the market opportunities and challenges two-faced by the key vendors?

-Who are the major competitors and what is their strategy?

-What are the barriers to entry for new players in the market?

-What would be the upcoming North America Self-Tanning Products market behaviour forecast with trends, challenges, and drivers for development?

-What business opportunities and dangers are faced by vendors in the market?

-Which would be North America Self-Tanning Products industry opportunities and challenges have faced by most vendors in the market?

-What will be the outcomes of this market SWOT five forces analysis?

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