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How do I not run a startup?

Consequences supplementing startups.


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Shashank Shekhar

3 years ago | 1 min read

I have committed several startup sins which I should have avoided at all costs since I started up during my final year of engineering.

I am sharing my learnings from going bankrupt - twice to building a bootstrapped company incubated at NSRCEL, IIM-Bangalore with over 5000 customers, 200+ artists in 3 years.

  1. Everybody is not your customer - The sooner you identify your target customer, the easier it will be for you to increase your revenues or number of users.
  2. Don’t micromanage - It took me 2 years to build a team. We would be 10X bigger otherwise.
  3. To make money you gotta spend money - I found myself in a difficult situation when it came to spending money on marketing, packaging, or hiring! Some investments might not get you immediate returns, but they are definitely worth your money!
  4. Don’t wait for perfection - Perfection is the perfect way for procrastination. I have spent multiple weeks trying to perfect things that weren’t really important.

Among all my mistakes, the above 4 stand out and I wish I realized these earlier. I hope this helps you.

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